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Summary
In this month's videoconference, Sarah Coyle chats with community curator Alison Rand and the DesignOps Community on: How to apply human centered design to analytics Types of measurement for design operations What to do if you don't have an analytics team
Key Insights
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Statistics should capture both quantitative and qualitative aspects of design work.
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Starting with questions rather than data leads to better insights and answers.
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Design and analytics should work hand-in-hand to prove the value of design.
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Education on analytics is crucial for designers to transform data into meaningful information.
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Building relationships between design and analytics teams enhances collaboration and effectiveness.
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Utilizing existing tools for data analysis can optimize performance without needing large teams.
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Finding passionate individuals in analytics can help smaller teams access insights without hiring full-time analysts.
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Setting up hackathons can uncover innovative uses for data within organizations.
Notable Quotes
"I became completely obsessed with what she does."
"The value of design is an impossible question that nobody's quite figured out."
"You should start with the questions and understand what you're asking about."
"We need to know what data they are using or where their gaps are."
"I’ve developed what we call measurement frameworks."
"We’re getting a lot of questions about our throughput and time to market."
"Research could happen in many different ways at any point in a project."
"You can create an information experience; it’s not just about the data."
"You can't just turn to analytics teams and ask for data without context."
"Curiosity is a key component of my role as an analyst."
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