Summary
This is a case study of a strategic, enterprise-level IT project that was stalled due to organizational and cultural issues within company. By applying a few familiar research techniques and frameworks (and one unfamiliar modeling framework) towards understanding and solving organizational problems, the project team found its footing and was able to deliver a complex application that will position the company for success.
Key Insights
-
•
Project delays often arise from deep organizational and cultural issues rather than team incompetence.
-
•
Engaging stakeholders as co-creators in research recommendations boosts buy-in and eases persuasion.
-
•
Distinguishing immediate domain (project and industry) from extended domain (monitoring and success definitions) is critical to managing project scope.
-
•
Edgar Schein’s three levels of culture—artifacts, espoused beliefs, and unconscious assumptions—help reveal hidden organizational dynamics.
-
•
Cross-functional projects often fail due to siloed reporting and unconscious allegiance to functional areas over project teams.
-
•
Taking meeting minutes with named action items assigned to leaders reduced conflict and clarified accountability.
-
•
Pairing technical developers with subject matter experts enables translating complex domain knowledge into actionable design artifacts.
-
•
Soft systems methodology allows modeling of ‘soft’ organizational influences on project success, including norms and values.
-
•
Engagement challenges manifest at multiple levels: sponsors, project teams, and external stakeholders require targeted approaches.
-
•
Grassroots technical collaboration and integration efforts can succeed even when formal management engagement is lacking.
Notable Quotes
"When projects are late or delayed it’s often due to organizational and cultural issues rather than conduct of the project team."
"I like to engage my stakeholders as co-creators and co-discoverers so their ideas and concerns get reflected in recommendations."
"People on the project were reporting back to management in their silo, not talking to one another."
"I found the problem solver in the UI developer and identified the project’s sponsor who really felt the pain."
"Managers were asking for user stories but hadn’t done any analysis or design — they didn’t understand the scope."
"The difference between the way people talk about how things are done and how they are actually done reveals unconscious assumptions."
"Decision making here is basically forge trading — people argue and withhold support until they get what they want."
"Our technical leads started attending other teams’ meetings, helping break down integration barriers."
"At the turning point, the team realized they were in charge of their own process and got engaged."
"The biggest problem was to solve the engagement problem first with the sponsor, then the team, then external stakeholders."
Or choose a question:
More Videos
"Project pioneer organizations resist top-down control, needing design ops to provide tools allowing creative teams to pivot and adapt."
Frances YllanaDesignOps–Leading the Path to Parity
April 27, 2023
"The V2MOM stands for Vision, Values, Methods, Obstacles, and Measures and is a framework every Salesforce employee uses."
Kim Holt Emma Wylds Pearl Koppenhaver Maisee XiongA Salesforce Panel Discussion on Values-Driven DesignOps
September 8, 2022
"Garrett Hardin’s tragedy of the commons theory says ownership and regulation are needed to save ambiguous resources."
Amy ThibodeauOpening Keynote: Process and Ambiguity
October 23, 2019
"Communication is nourishment for you and your teams, not just sustenance."
Laura Gatewood Laine ProkayBeyond Buzzwords: Adding Heart to Effective Slack Communication
September 23, 2024
"Finding meaningful insights is not just casting a wide net—it requires discipline, structure, and knowing where to fish."
Patrick BoehlerFishing for Real Needs: Reimagining Journalism Needs with AI
June 10, 2025
"We design a community that would be missed if it were gone for our service design leaders."
Marc Fonteijn Ru ButlerIncrease your confidence, influence, and impact (through a Professional Community)
December 3, 2024
"You don’t have to take notes because we have an incredible note taker capturing everything."
Bria AlexanderOpening Remarks
January 8, 2024
"The brain is a connection machine; people need to create their own mental maps to change effectively."
Laura WeissThere is No Playbook: Leader as Coach During Challenging Times
April 26, 2024
"Serendipity happens when you explore across different journeys, personas, and contexts in the knowledge repository."
Tony TurnerCapturing Deep Insights
September 30, 2021