Rosenverse
You Can Do This: Understand and Solve Organizational Problems to Jumpstart a Dead Project

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

You Can Do This: Understand and Solve Organizational Problems to Jumpstart a Dead Project

Gold
Tuesday, March 28, 2023 • Advancing Research 2023
Share the love for this talk
You Can Do This: Understand and Solve Organizational Problems to Jumpstart a Dead Project
Speakers: Carl Turner
Link:

Summary

This is a case study of a strategic, enterprise-level IT project that was stalled due to organizational and cultural issues within company. By applying a few familiar research techniques and frameworks (and one unfamiliar modeling framework) towards understanding and solving organizational problems, the project team found its footing and was able to deliver a complex application that will position the company for success.

Key Insights

  • Project delays often arise from deep organizational and cultural issues rather than team incompetence.

  • Engaging stakeholders as co-creators in research recommendations boosts buy-in and eases persuasion.

  • Distinguishing immediate domain (project and industry) from extended domain (monitoring and success definitions) is critical to managing project scope.

  • Edgar Schein’s three levels of culture—artifacts, espoused beliefs, and unconscious assumptions—help reveal hidden organizational dynamics.

  • Cross-functional projects often fail due to siloed reporting and unconscious allegiance to functional areas over project teams.

  • Taking meeting minutes with named action items assigned to leaders reduced conflict and clarified accountability.

  • Pairing technical developers with subject matter experts enables translating complex domain knowledge into actionable design artifacts.

  • Soft systems methodology allows modeling of ‘soft’ organizational influences on project success, including norms and values.

  • Engagement challenges manifest at multiple levels: sponsors, project teams, and external stakeholders require targeted approaches.

  • Grassroots technical collaboration and integration efforts can succeed even when formal management engagement is lacking.

Notable Quotes

"When projects are late or delayed it’s often due to organizational and cultural issues rather than conduct of the project team."

"I like to engage my stakeholders as co-creators and co-discoverers so their ideas and concerns get reflected in recommendations."

"People on the project were reporting back to management in their silo, not talking to one another."

"I found the problem solver in the UI developer and identified the project’s sponsor who really felt the pain."

"Managers were asking for user stories but hadn’t done any analysis or design — they didn’t understand the scope."

"The difference between the way people talk about how things are done and how they are actually done reveals unconscious assumptions."

"Decision making here is basically forge trading — people argue and withhold support until they get what they want."

"Our technical leads started attending other teams’ meetings, helping break down integration barriers."

"At the turning point, the team realized they were in charge of their own process and got engaged."

"The biggest problem was to solve the engagement problem first with the sponsor, then the team, then external stakeholders."

Ask the Rosenbot
Kara Kane
Theme One Intro
2022 • Civic Design 2022
Gold
Carol Massa
Designing Health: Integrating Service Design, Technology, and Strategy to Transform Patient and Clinician Experiences
2024 • Advancing Service Design 2024
Gold
Russ Unger
Getting Out from Under Everyone: How to Escape the Paralysis of Getting Started
2016 • Enterprise UX 2016
Gold
Harry Max
Failure Friday #5: Lessons from a SaaS Design Failure
2025 • Rosenfeld Community
Dan Willis
Enterprise Storytelling Sessions
2017 • Enterprise Experience 2017
Gold
Anat Fintzi
Delivering at Scale: Making Traction with Resistant Partners
2022 • Design at Scale 2022
Gold
Lisa Welchman
Cleaning Up Our Mess: Digital Governance for Designers
2018 • Enterprise Experience 2018
Gold
Shanti Mathew
Civic Design at Scale: Introducing the Public Policy Layer Cake
2021 • Civic Design 2021
Gold
James Wieselman Schulman
Research is a team sport: advancing the work when everyone does the research
2026 • Advancing Research 2026
Gold
Jeff Gothelf
The Intersection of Lean and Design
2019 • Enterprise Community
Jake Burghardt
Stop wasting research: Create new value with insight summaries
2025 • Rosenfeld Community
Bria Alexander
Opening Remarks
2021 • Design at Scale 2021
Gold
Sam Proulx
Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
2022 • DesignOps Summit 2022
Gold
Prayag Narula
Dialing for Research: How to Reach the Unreachable
2022 • Advancing Research 2022
Gold
Mike Oren
Why Pharmaceutical's Research Model Should Replace Design Thinking
2023 • Advancing Research 2023
Gold
Sam Proulx
To Boldly Go: The New Frontiers of Accessibility
2022 • DesignOps Summit 2022
Gold

More Videos

Theresa Marwah

"Consent is more than a form, consent is a practice."

Theresa Marwah

How Atlassian is Operationalizing Respect in Research

February 27, 2020

Yalenka Mariën

"People need to trust governments before they can trust digital governments."

Yalenka Mariën Marie Mervaillie

Designing for Digital Inclusion in the Belgian Government

December 8, 2021

Karen Pascoe

"Performance management is really about the employee experience; avoid surprises by coaching continuously on both what and how folks are doing."

Karen Pascoe

Developing Experience Teams and Talent in the Enterprise

June 8, 2016

Sean McKay

"Product operations serve as the binding agent to enable teams and processes to work seamlessly together."

Sean McKay

Whole Product Thinking: Expanding beyond problem and solution space thinking

March 14, 2024

Louis Rosenfeld

"Civic design is relatively new and spans all kinds of government agencies from federal and national down to tribal and local."

Louis Rosenfeld Bria Alexander

Opening Remarks

November 16, 2022

Marissa Cui

"There’s a tension between showing urgency emotionally and delivering detailed data practically in one product."

Marissa Cui Rachel He Michael Leggett Manos Saratsis

Climate Design Product Showcase

March 13, 2024

Rachael Dietkus, LCSW

"There are no best practices in trauma-informed design because every person and culture is unique."

Rachael Dietkus, LCSW Uday Gajendar Dr. Dawn Emerick Dawn E. Shedrick, LCSW

Leading through the long tail of trauma

July 7, 2022

Uday Gajendar

"Melissa Burnett is a creator of order out of chaos, leader of leaders."

Uday Gajendar Louis Rosenfeld

Day 2 Welcome

June 5, 2024

Sarah Brooks

"It’s been a real highlight of the year to work with this incredibly distinguished group of speakers."

Sarah Brooks

Theme 3 Intro

December 10, 2021