Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

You Can Do This: Understand and Solve Organizational Problems to Jumpstart a Dead Project
Gold
Tuesday, March 28, 2023 • Advancing Research 2023
Share the love for this talk
You Can Do This: Understand and Solve Organizational Problems to Jumpstart a Dead Project
Speakers: Carl Turner
Link:

Summary

This is a case study of a strategic, enterprise-level IT project that was stalled due to organizational and cultural issues within company. By applying a few familiar research techniques and frameworks (and one unfamiliar modeling framework) towards understanding and solving organizational problems, the project team found its footing and was able to deliver a complex application that will position the company for success.

Key Insights

  • Project delays often arise from deep organizational and cultural issues rather than team incompetence.

  • Engaging stakeholders as co-creators in research recommendations boosts buy-in and eases persuasion.

  • Distinguishing immediate domain (project and industry) from extended domain (monitoring and success definitions) is critical to managing project scope.

  • Edgar Schein’s three levels of culture—artifacts, espoused beliefs, and unconscious assumptions—help reveal hidden organizational dynamics.

  • Cross-functional projects often fail due to siloed reporting and unconscious allegiance to functional areas over project teams.

  • Taking meeting minutes with named action items assigned to leaders reduced conflict and clarified accountability.

  • Pairing technical developers with subject matter experts enables translating complex domain knowledge into actionable design artifacts.

  • Soft systems methodology allows modeling of ‘soft’ organizational influences on project success, including norms and values.

  • Engagement challenges manifest at multiple levels: sponsors, project teams, and external stakeholders require targeted approaches.

  • Grassroots technical collaboration and integration efforts can succeed even when formal management engagement is lacking.

Notable Quotes

"When projects are late or delayed it’s often due to organizational and cultural issues rather than conduct of the project team."

"I like to engage my stakeholders as co-creators and co-discoverers so their ideas and concerns get reflected in recommendations."

"People on the project were reporting back to management in their silo, not talking to one another."

"I found the problem solver in the UI developer and identified the project’s sponsor who really felt the pain."

"Managers were asking for user stories but hadn’t done any analysis or design — they didn’t understand the scope."

"The difference between the way people talk about how things are done and how they are actually done reveals unconscious assumptions."

"Decision making here is basically forge trading — people argue and withhold support until they get what they want."

"Our technical leads started attending other teams’ meetings, helping break down integration barriers."

"At the turning point, the team realized they were in charge of their own process and got engaged."

"The biggest problem was to solve the engagement problem first with the sponsor, then the team, then external stakeholders."

Ask the Rosenbot
JP Allen
Navigating the UX Tool Landscape
2021 • Advancing Research 2021
Gold
Adrian Howard
Sturgeon’s Biases
2024 • DesignOps Summit 2024
Gold
Taylor Jennings
Repository Retrospective: Learnings from Introducing a Central Place for UX Research
2022 • Advancing Research 2022
Gold
Sam Proulx
Online Shopping: Designing an Accessible Experience
2023 • DesignOps Summit 2023
Gold
Tracy McGoldrick
IBM User Experience Program—The What, Why and How
2021 • Advancing Research Community
Jessamyn Edwards
Surviving Your UX Career in Enterprise Design
2021 • Enterprise Community
Peter Van Dijck
Hands on AI #3: Claude Code for UX people
2025 • Rosenfeld Community
Jonathon Colman
How to Maximize the Impact of Content Design
2024 • DesignOps Summit 2020
Gold
Maria Giudice
Empowering change: Reigniting purpose, passion and impact in research
2025 • Advancing Research 2025
Gold
Jacqui Frey
Flow and Superfluidity for Design Orgs
2018 • DesignOps Summit 2018
Gold
Peter Morville
The Architecture of Understanding
2015 • Enterprise UX 2015
Gold
Kit Unger
Theme 3 Intro
2022 • Design at Scale 2022
Gold
Marissa Cui
Climate Design Product Showcase
2024 • Climate UX Interest Group
Jaskiran Kang
Why Community is Key to Professionalizing Design
2022 • Civic Design Community
Victor M. Gonzalez
Practicing Learners and Learning Practitioners
2021 • Advancing Research 2021
Gold
Sam Proulx
To Boldly Go: The New Frontiers of Accessibility
2022 • Advancing Research 2022
Gold

More Videos

Bassel Deeb

"When adversity arises, showing your team aims at the same business target lowers chances of negative impact."

Bassel Deeb Will Osborn

Do More With Less: Equip and Lead Design Orgs Through Adversity

October 2, 2023

Sarah Alvarado

"UX researchers are really good at applying their methods to people outside the business but terrible at applying them to the leaders they work with."

Sarah Alvarado Nalini P. Kotamraju Anne Mamaghani Peter Merholz

How to make UX research leadership more effective [Advancing Research Community Workshop Series]

October 26, 2023

Yoel Sumitro

"Designers adhere to standards not scientific ones, but design rigor tailored to dealing with complexity."

Yoel Sumitro

Actions and Reflections: Bridging the Skills Gap among Researchers

March 9, 2022

Michael Land

"We’re trying to build a design operations role that balances top-down governance with bottom-up community building."

Michael Land

Establishing Design Operations in Government

February 18, 2021

Karen Pascoe

"Don’t send your recruiters to spam LinkedIn. That damages your brand and turns off potential candidates."

Karen Pascoe

Developing Experience Teams and Talent in the Enterprise

June 8, 2016

Greg Nudelman

"Bots is like a perfect on-ramp for UX for AI."

Greg Nudelman

Designing Conversational Interfaces

November 14, 2019

Silke Bochat

"When have you hired the last time someone over 50 or someone who is disruptive and not just culture fit? You need those complementary people."

Silke Bochat

5 Antifragile Strategies for a DesignOps 2.0

September 23, 2024

Sam Proulx

"What screen readers allow us to do is to jump directly to bits of content that we are interested in to replicate the visual experience of skimming a web page."

Sam Proulx

SUS: A System Unusable for Twenty Percent of the Population

September 29, 2021

Nalini P. Kotamraju

"Leadership is a mode, not a title, and anyone can be a leader."

Nalini P. Kotamraju

Two Jobs in One: Being a “Leader who is a Researcher” and a “Researcher who is a Leader"

March 10, 2021