Key Insights

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  Researchers must transition from churning out disposable insights to stewarding organizational wisdom that supports ethical, strategic action.

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  Ethical judgment underpins all aspects of research practice, including relationships, storytelling, and data ethics.

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  Organizations vary in their appetite for research, which can be categorized into ingesting, digesting, and metabolizing stages.

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  Recognizing an organization's readiness is crucial to tailoring how insights are shared to maximize uptake and impact.

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  Organizational ignorance is often normalized and can be productive for some, posing unique barriers beyond mere knowledge gaps.

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  Discernment enables researchers to navigate organizational cultures and politics by sensing emotional and contextual dynamics affecting insight reception.

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  Balancing the power behind insights with efforts to reduce resistance (friction) is vital; resistance often arises from fears tied to identity and power.

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  Responsible storytelling requires foresight to anticipate long-term harms and pluralism to understand diverse impacts across stakeholders.

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  Adaptive capacity involves adjusting how, when, and to whom insights are shared, ranging from prescriptive recommendations to open-ended soundbites.

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  Power imbalances among multiple stakeholder groups necessitate prioritizing equity, focusing on who bears greater harm rather than treating all users equally.

Notable Quotes