Rosenverse
Enterprise Storytelling Sessions

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Enterprise Storytelling Sessions

Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Enterprise Storytelling Sessions
Speakers: Dan Willis
Link:

Summary

- Jana Sedivy (Principal, Authentic Insight): A Story about Stories (VIDEO) - Carla Pileggi (UX Architect, Design System Lead, Pitney Bowes): A Sympathy Card for a Front-End Developer (VIDEO) - Ramya Mahalingam (UX Architect, Cardinal Solutions): The Road to Being a Bridge Is Not at all Paved (VIDEO) - Audrey Crane (Partner, DesignMap): Thoughts on Vulnerability (VIDEO) - Lada Gorlenko (Director of Research, Smartsheet): Make My Day (VIDEO) - and a horror story from Adam Polansky (XD Strategist, Bottle Rocket Studios) (VIDEO)

Key Insights

  • Five-minute talks are harder to give and follow than 45-minute talks because they lack gradual build-up.

  • Audience engagement is crucial in rapid storytelling sessions to keep pace with the quick transitions.

  • Collaborative storytelling using alternating positive and negative frames ('fortunately'/'unfortunately') drives creativity and connection.

  • Volunteering participants to form a storytelling line enhances group dynamic and accountability.

  • Clear structure and rhythm (using keywords) help the audience stay synchronized during complex narrative exercises.

  • Building stories in short bursts with twists keeps the audience mentally active and entertained.

  • The session's success depends on both speaker preparation and audience readiness to think quickly.

  • Conducting warm-up vocal exercises (saying 'fortunately' and 'unfortunately') improves timing and comfort.

  • Ambiguity in narrative handoffs encourages creative linking between unrelated story segments.

  • Interactive storytelling exercises can serve as effective team-building tools in enterprise UX settings.

Notable Quotes

"It’s harder than a 45 minute talk."

"Normally you go into a talk and they build just like a story. A little bit of information, more information, more information. Here’s my point, and that’s it."

"I’m worried you aren’t up to it, frankly."

"We got to get everybody to tell stories in the whole room."

"Fortunately, that was terrible."

"Unfortunately, that was very good."

"You guys have the harder job."

"We’re going to say fortunately, and she’s going to say a sentence. Then we say unfortunately, and he’s going to say a sentence connected to that sentence."

"Watch my lips and my body language if you’re starting to lose the timing on the word."

"When the dot com bubble burst, I had a great design job. Unfortunately, it was at another dot com."

Ask the Rosenbot
Ariba Jahan
Team Resiliency Through a Pandemic
2024 • DesignOps Summit 2020
Gold
Nalini P. Kotamraju
Two Jobs in One: Being a “Leader who is a Researcher” and a “Researcher who is a Leader"
2021 • Advancing Research 2021
Gold
Meredith Black
Building Community and Common Trends to Look for in 2021
2020 • DesignOps Community
Holly Cole
Understanding Experiences: When you have to do more than work
2018 • DesignOps Summit 2018
Gold
Christian Bason
Expand—Rethinking Design for Public Challenges
2022 • Civic Design Community
Husani Oakley
Bias Towards Action: Building Teams that Build Work
2018 • Enterprise Experience 2018
Gold
Christian Crumlish
The Pygmalion Effect: In Which a Vibe Coding Experiment Becomes a Million Lines…
2025 • Rosenfeld Community
B. Pagels-Minor
Breaking the Tension: The Power of Enabling Your Employees to Show Up Authentically
2022 • Design at Scale 2022
Gold
Theresa Neil
Just Build Me a Dashboard!
2019 • Enterprise Community
Rachael Dietkus, LCSW
The power to heal and harm
2025 • Advancing Research 2025
Gold
Luke Wroblewski
Designing AI Applications
2026 • Rosenfeld Community
Jennifer Strickland
Adopting a "Design By" Method
2021 • Civic Design 2021
Gold
Zariah Cameron
ReDesigning Wellbeing for Equitable Care in the Workplace
2024 • DesignOps Summit 2024
Gold
Nathan Curtis
Design Systems for Us: How Many One-Source(s)-of-Truth Are Enough?
2019 • DesignOps Community
Greg Petroff
The Compass Mission
2021 • Advancing Research 2021
Gold
Jemma Ahmed
Theme Three Intro
2023 • Advancing Research 2023
Gold

More Videos

Lona Moore

"Leadership knew design transformation would be hard, which is why my role was created to help guide that change."

Lona Moore

Scaling Design Beyond Designers

June 11, 2021

Chris Chapo

"Bringing data science into the core product process is like adding a fourth leg to the stool — design, development, product management, and data together create delight."

Chris Chapo

Data Science and Design: A Tale of Two Tribes

May 13, 2015

Louis Rosenfeld

"The greatest sin of the designer is to say I have the answers and no one else is allowed to have them."

Louis Rosenfeld

Discussion: What Operations can teach DesignOps

November 6, 2017

Christian Crumlish

"I thought I could skip the architecture step, but I ended up with spaghetti code that broke constantly."

Christian Crumlish

The Pygmalion Effect: In Which a Vibe Coding Experiment Becomes a Million Lines…

August 14, 2025

Sohit Karol

"Music is personal but also cultural and communal, which creates complexity for personalization."

Sohit Karol

Designing Delightful Listening Experiences: Mixed Methods Research in the Age of Machine Learning

March 31, 2020

Matt Bernius

"You can't heal your way out of death or oppression by reforming oppressive systems; you can only do so by dismantling those systems."

Matt Bernius Sarah Fathallah Hera Hussain Jessica Zéroual-Kara

Trauma-informed Research: A Panel Discussion

October 7, 2021

Louis Rosenfeld

"We have got you covered with sketch notes, resource lists, session notes, videos, and decks all shared ASAP after presentations."

Louis Rosenfeld Bria Alexander

Day 1 Welcome

September 23, 2024

Boon Yew Chew

"Designing for equity means bringing voices of those not in the room back into the system we design."

Boon Yew Chew

Making Sense of Systems—and Using Systems to Make Sense of the Enterprise

June 6, 2023

Laura Smith

"The coalition of the willing has organically developed into a community for change."

Laura Smith Tom Gayler

Embedding Service Design and Agile Practice within UK Planning Teams to Create Services that Last

December 3, 2024