Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Enterprise Storytelling Sessions
Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Enterprise Storytelling Sessions
Speakers: Dan Willis
Link:

Summary

- Jana Sedivy (Principal, Authentic Insight): A Story about Stories (VIDEO) - Carla Pileggi (UX Architect, Design System Lead, Pitney Bowes): A Sympathy Card for a Front-End Developer (VIDEO) - Ramya Mahalingam (UX Architect, Cardinal Solutions): The Road to Being a Bridge Is Not at all Paved (VIDEO) - Audrey Crane (Partner, DesignMap): Thoughts on Vulnerability (VIDEO) - Lada Gorlenko (Director of Research, Smartsheet): Make My Day (VIDEO) - and a horror story from Adam Polansky (XD Strategist, Bottle Rocket Studios) (VIDEO)

Key Insights

  • Five-minute talks are harder to give and follow than 45-minute talks because they lack gradual build-up.

  • Audience engagement is crucial in rapid storytelling sessions to keep pace with the quick transitions.

  • Collaborative storytelling using alternating positive and negative frames ('fortunately'/'unfortunately') drives creativity and connection.

  • Volunteering participants to form a storytelling line enhances group dynamic and accountability.

  • Clear structure and rhythm (using keywords) help the audience stay synchronized during complex narrative exercises.

  • Building stories in short bursts with twists keeps the audience mentally active and entertained.

  • The session's success depends on both speaker preparation and audience readiness to think quickly.

  • Conducting warm-up vocal exercises (saying 'fortunately' and 'unfortunately') improves timing and comfort.

  • Ambiguity in narrative handoffs encourages creative linking between unrelated story segments.

  • Interactive storytelling exercises can serve as effective team-building tools in enterprise UX settings.

Notable Quotes

"It’s harder than a 45 minute talk."

"Normally you go into a talk and they build just like a story. A little bit of information, more information, more information. Here’s my point, and that’s it."

"I’m worried you aren’t up to it, frankly."

"We got to get everybody to tell stories in the whole room."

"Fortunately, that was terrible."

"Unfortunately, that was very good."

"You guys have the harder job."

"We’re going to say fortunately, and she’s going to say a sentence. Then we say unfortunately, and he’s going to say a sentence connected to that sentence."

"Watch my lips and my body language if you’re starting to lose the timing on the word."

"When the dot com bubble burst, I had a great design job. Unfortunately, it was at another dot com."

Ask the Rosenbot
Corey Long
Hiring in DesignOps: A Critical Study on How to Hire and Get Hired
2024 • DesignOps Summit 2024
Gold
Megan Campos
What Did I Miss? The Hidden Costs of Deprioritizing Diversity in User Research
2021 • Advancing Research 2021
Gold
Ebru Namaldi
Designing the Designer’s Journey: Scaling Teams, Culture, and Growth Through DesignOps
2025 • DesignOps Summit 2025
Conference
DesignOps and The Great Talent War of 2021
2021 • DesignOps Community
Dalia El-Shimy
So You've Got a Seat at the Table. Now What?
2020 • Advancing Research 2020
Gold
Brigette Metzler
Research Repositories: A global project by the ResearchOps Community
2020 • Advancing Research Community
Alfred Kahn
A Seat at the Table: Making Your Team a Strategic Partner
2023 • Design in Product 2023
Gold
Jon Fukuda
The Big Question about Innovation: A Panel Discussion
2024 • DesignOps Summit 2024
Gold
Ashley Cortez
Shifting Toward Community-Led Innovation in Local Government
2021 • Civic Design 2021
Gold
Scott Plewes
Why Isn't Your UX Approach Going Viral?: A Mathematical Model
2023 • Advancing Research 2023
Gold
Renee Reid
Becoming a ResearchH.E.R (Highly Enterprise Ready)
2019 • Enterprise Experience 2019
Gold
Ed Mullen
Designing the Unseen: Enabling Institutions to Build Public Trust
2022 • Civic Design 2022
Gold
Sarah Brooks
Fireside chat with Sarah Brooks and Jen Pahlka
2021 • Civic Design Community
Ana Maria Montero Barrantes
The Authentic UX Talent Show
2024 • Enterprise Experience 2020
Gold
Kit Unger
Theme 3 Intro
2022 • Design at Scale 2022
Gold
Jonathon Colman
How to Maximize the Impact of Content Design
2024 • DesignOps Summit 2020
Gold

More Videos

Marjorie Stainback

"Some teams were going rogue or skipping research altogether."

Marjorie Stainback Kelsey Kingman

Transforming Strategic Research Capacity through Democratization

October 24, 2019

Alexandra Schmidt

"How do we as designers connect more deeply with the policy world? That’s still a developing thing."

Alexandra Schmidt

Why Ethics Can't Save Tech

November 18, 2022

Carol Smith

"Data is a function of our history; it reflects priorities, preferences, and prejudices."

Carol Smith

Operationalizing Responsible, Human-Centered AI

June 7, 2023

Fisayo Osilaja

"Having conversations with stakeholders before presenting AI-generated recommendations helps validate and refine them."

Fisayo Osilaja

[Demo] The AI edge: From researcher to strategist

June 4, 2024

Allison Sanders

"People coming from agencies sometimes need help dropping bad habits like working at 2am or stressful environments."

Allison Sanders

Operating with Purpose

January 8, 2024

Malini Rao

"Re-platforming is transformative not just for the product but also for the people, teams, and organization."

Malini Rao

Lessons Learned from a 4-year Product Re-platforming Journey

June 9, 2021

Peter Van Dijck

"You can’t just be a designer adapting UX workflows assuming everybody else’s workflow stays the same; everything is changing with AI."

Peter Van Dijck

Hands on AI #3: Claude Code for UX people

October 22, 2025

Indi Young

"Friction in a situation can cause a person to switch thinking styles, not personality types."

Indi Young

Thinking styles: Mend hidden cracks in your market

January 8, 2025

Brigette Metzler

"Research repositories and libraries are social things — many teams look for best practices beyond just building a library."

Brigette Metzler Dana Chrisfield

Research Repositories: A global project by the ResearchOps Community

August 27, 2020