Rosenverse
Enterprise Storytelling Sessions

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Enterprise Storytelling Sessions

Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Enterprise Storytelling Sessions
Speakers: Dan Willis
Link:

Summary

- Jana Sedivy (Principal, Authentic Insight): A Story about Stories (VIDEO)
- Carla Pileggi (UX Architect, Design System Lead, Pitney Bowes): A Sympathy Card for a Front-End Developer (VIDEO)
- Ramya Mahalingam (UX Architect, Cardinal Solutions): The Road to Being a Bridge Is Not at all Paved (VIDEO)
- Audrey Crane (Partner, DesignMap): Thoughts on Vulnerability (VIDEO)
- Lada Gorlenko (Director of Research, Smartsheet): Make My Day (VIDEO)
- and a horror story from Adam Polansky (XD Strategist, Bottle Rocket Studios) (VIDEO)

Key Insights

  • •

    Five-minute talks are harder to give and follow than 45-minute talks because they lack gradual build-up.

  • •

    Audience engagement is crucial in rapid storytelling sessions to keep pace with the quick transitions.

  • •

    Collaborative storytelling using alternating positive and negative frames ('fortunately'/'unfortunately') drives creativity and connection.

  • •

    Volunteering participants to form a storytelling line enhances group dynamic and accountability.

  • •

    Clear structure and rhythm (using keywords) help the audience stay synchronized during complex narrative exercises.

  • •

    Building stories in short bursts with twists keeps the audience mentally active and entertained.

  • •

    The session's success depends on both speaker preparation and audience readiness to think quickly.

  • •

    Conducting warm-up vocal exercises (saying 'fortunately' and 'unfortunately') improves timing and comfort.

  • •

    Ambiguity in narrative handoffs encourages creative linking between unrelated story segments.

  • •

    Interactive storytelling exercises can serve as effective team-building tools in enterprise UX settings.

Notable Quotes

"It’s harder than a 45 minute talk."

"Normally you go into a talk and they build just like a story. A little bit of information, more information, more information. Here’s my point, and that’s it."

"I’m worried you aren’t up to it, frankly."

"We got to get everybody to tell stories in the whole room."

"Fortunately, that was terrible."

"Unfortunately, that was very good."

"You guys have the harder job."

"We’re going to say fortunately, and she’s going to say a sentence. Then we say unfortunately, and he’s going to say a sentence connected to that sentence."

"Watch my lips and my body language if you’re starting to lose the timing on the word."

"When the dot com bubble burst, I had a great design job. Unfortunately, it was at another dot com."

Ask the Rosenbot
Tamara Hale
War Stories LIVE! Tamara Hale
2020 • Advancing Research 2020
Gold
Alëna Iouguina
Designing Systems at Scale
2018 • DesignOps Summit 2018
Gold
Nathan Reiff
Research, from Unimaginable to Presently Possible: A Future-Casting Sticky-Note Sprint
2026 • Advancing Research 2026
Gold
Sha Hwang
The First Fifty Years of Civic Design
2022 • Civic Design 2022
Gold
Randolph Duke II
War Stories LIVE! Randy Duke II
2020 • Advancing Research 2020
Gold
Dan Willis
Enterprise Storytelling Sessions
2019 • Enterprise Experience 2019
Gold
Jackie Ajoux
Leveling-Up: A Single-Player’s Guide to the DesignOps Team-of-One
2024 • DesignOps Summit 2020
Gold
Caitlyn Hampton
Compass 101: Growing Your Career In A Startup World
2021 • Design at Scale 2021
Gold
Caroline Jarrett
Garbage in, garbage out? Measuring error rates to get ready for AI
2026 • Rosenfeld Community
Yasmine Khan
Checking Bias and Listening to Financially Vulnerable Americans
2020 • Advancing Research 2020
Gold
Mark Templeton
Creating a Legacy: the ultimate experience
2017 • Enterprise Experience 2017
Gold
Daniel Gloyd
Designing From the Inside Out: How Method Acting Can Inspire Design Research
2026 • Rosenfeld Community
Anil Dash
Designing with power in the age of AI
2026 • Designing with AI 2026
Gold
Kit Unger
Theme 2: Discussion
2024 • Enterprise Experience 2020
Gold
Doug Powell
DesignOps and the Next Frontier: Leading Through Unpredictable Change
2025 • DesignOps Summit 2025
Gold
Jemma Ahmed
Collaboration: learning from other fields beyond our own [Advancing Research Community Workshop Series]
2024 • Advancing Research Community

More Videos

Ebru Namaldi

"Tomorrow of design ops belongs to those who lead with foresight into designs and designers future, to stay human and resilient."

Ebru Namaldi

Designing the Designer’s Journey: Scaling Teams, Culture, and Growth Through DesignOps

September 11, 2025

Samuel Proulx

"When you design for the edges, you get the middle for free."

Samuel Proulx

Invisible barriers: Why accessible service design can’t be an afterthought

December 3, 2024

Kristin Skinner

"62% of people said literally we don't know how to measure the value of design ops yet."

Kristin Skinner Kamdyn Moore

Group Activity: A Deep Dive Into Value and Outcomes

October 23, 2019

Jon Fukuda

"Aligning on a north star problem gets everyone excited and aligned from the beginning."

Jon Fukuda Amy Evans Ignacio Martinez Joe Meersman

The Big Question about Innovation: A Panel Discussion

September 25, 2024

Smitha Papolu

"You have to build a relationship first before you can advise PMs on asking better questions."

Smitha Papolu Nova Wehman-Brown Melissa Schmidt Adam Menter

Theme 3 Discussion

June 4, 2019

Ellen Chisa

"You should think about what you uniquely will do because of your values that others might not tolerate."

Ellen Chisa

The Values of Design

November 29, 2023

Zariah Cameron

"Active listening means actually implementing the feedback or suggestions given—not just hearing them."

Zariah Cameron

Streamlining an Inclusive Design Practice

October 3, 2023

Saara Kamppari-Miller

"Inclusion is an opportunity to build relationships rather than create division."

Saara Kamppari-Miller

Theme Three Intro

September 9, 2022

Michelle Chin

"A backlog helps pace and define the design ops practice, managing what’s in scope and what’s aspirational."

Michelle Chin

The DesignOps Starter Kit

September 29, 2021