When Thought-worlds Collide: Collaborating Between Research and Practice
Summary
More and more researchers with no business or product backgrounds are in product research. In the day-to-day industry practice, we are called to march towards the same goal despite our different ways of knowing, talking, and past experiences. Failing to do so could lead to missing opportunities for innovation, reinventing the wheels, and building products that may pose risks to society. When ‘thought worlds’ collide, what can we do to better understand and support each other? This talk answers the question by taking a closer look at the differences and similarities between research and practice, and offering lessons learned about communication and collaboration within diverse product teams made up of a mix of academic and professional disciplines.
Key Insights
-
•
The research-practice gap exists not just between academia and industry but also among different research layers like academic, applied, and design research.
-
•
Academics focus on advancing knowledge often without immediate practical impact, while industry prioritizes delivering value quickly and actionably.
-
•
Researchers and practitioners frequently fail to engage or communicate on platforms like Twitter, contributing to mutual isolation.
-
•
Translating complex academic findings into accessible, actionable language significantly improves their usability for designers.
-
•
The timing of delivering research resources is crucial; designers seek different information at different phases of the design process.
-
•
Combining research dissemination with marketing strategies and knowing your audience increases the effectiveness of communication.
-
•
Interdisciplinary teams benefit from starting conversations with personal introductions and goals before diving into business discussions.
-
•
Conflict in teams is inevitable but manageable by steering it into constructive debate and fostering psychological safety.
-
•
Self-awareness about how one debates and communicates disagreement improves team dynamics and outcomes.
-
•
Personal identity and relationships deeply influence how one navigates and bridges gaps between different professional and cultural worlds.
Notable Quotes
"My talk is about being misunderstood and navigating an identity crisis."
"What exactly did you observe that makes you say that? What past experience let you think that way?"
"The research-practice gap frustrates me, and I try to bridge it when it makes sense to."
"Science doesn’t just check truth; it has to win hearts and minds."
"Design has to be fast, accessible, actionable, and intuitive, whereas science is often slow and hard to act on."
"If you want to prove someone wrong, you’re actually not seeing the person in front of you."
"Teams with different thought worlds should start with who they are, what their roles are, and their passions inside and outside work."
"Strong teams are self-aware of how they communicate disagreement and interpret others."
"It’s our job to see the person in front of us, and if that means having an uncomfortable conversation, have that conversation."
"As you touch a human soul, be just another human soul."
Or choose a question:
More Videos
"As the keepers and gatherers of knowledge, we empower others by sharing and sometimes over-sharing communications."
Kate Koch Jean-Claire FitschenFlex Your Super Powers: When a Design Ops Team Scales to Power CX
September 29, 2021
"Your continued feeling of precarity is the point; the system requires your continuous adaptation as a source of labor."
Angelos ArnisOur Fragmented Identity
June 12, 2026
"Technical difficulties happen, so please use hashtag.deo help within our Slack channel or email for support."
Bria AlexanderOpening Remarks
September 29, 2021
"We took all the leadership admins to a call center for a week to make them feel what customers go through."
Panel Discussion: Communicating the Value of DesignOps
November 7, 2018
"Flat Carol was a nearly life-size cardboard cutout of Carol."
Randolph Duke IIWar Stories LIVE! Randy Duke II
March 30, 2020
"There are many paths in and through and towards work in the public sphere. It’s not just a heroic narrative but coalitions that win progress."
Sha HwangThe Lost Year
June 11, 2021
"Durable insights can emerge organically based on usage and referencing patterns in the system."
Matt DuignanAtomizing Research: Trend or Trap
March 30, 2020
"Sometimes the best solution for users isn't digital - for example, farmers often prefer face-to-face interactions."
Ned Gartside Mike Gifford Zoe Lopez-Latorre Tzviya SiegmanNavigating accessibility and climate
April 17, 2024
"If you don’t soak teams in real customer context, they do dumb things not because they’re dumb, but because they lack context."
Bill ScottLean Engineering: Engineering for Learning and Experimentation in the Enterprise
May 14, 2015
