Summary
More and more researchers with no business or product backgrounds are in product research. In the day-to-day industry practice, we are called to march towards the same goal despite our different ways of knowing, talking, and past experiences. Failing to do so could lead to missing opportunities for innovation, reinventing the wheels, and building products that may pose risks to society. When ‘thought worlds’ collide, what can we do to better understand and support each other? This talk answers the question by taking a closer look at the differences and similarities between research and practice, and offering lessons learned about communication and collaboration within diverse product teams made up of a mix of academic and professional disciplines.
Key Insights
-
•
The research-practice gap exists not just between academia and industry but also among different research layers like academic, applied, and design research.
-
•
Academics focus on advancing knowledge often without immediate practical impact, while industry prioritizes delivering value quickly and actionably.
-
•
Researchers and practitioners frequently fail to engage or communicate on platforms like Twitter, contributing to mutual isolation.
-
•
Translating complex academic findings into accessible, actionable language significantly improves their usability for designers.
-
•
The timing of delivering research resources is crucial; designers seek different information at different phases of the design process.
-
•
Combining research dissemination with marketing strategies and knowing your audience increases the effectiveness of communication.
-
•
Interdisciplinary teams benefit from starting conversations with personal introductions and goals before diving into business discussions.
-
•
Conflict in teams is inevitable but manageable by steering it into constructive debate and fostering psychological safety.
-
•
Self-awareness about how one debates and communicates disagreement improves team dynamics and outcomes.
-
•
Personal identity and relationships deeply influence how one navigates and bridges gaps between different professional and cultural worlds.
Notable Quotes
"My talk is about being misunderstood and navigating an identity crisis."
"What exactly did you observe that makes you say that? What past experience let you think that way?"
"The research-practice gap frustrates me, and I try to bridge it when it makes sense to."
"Science doesn’t just check truth; it has to win hearts and minds."
"Design has to be fast, accessible, actionable, and intuitive, whereas science is often slow and hard to act on."
"If you want to prove someone wrong, you’re actually not seeing the person in front of you."
"Teams with different thought worlds should start with who they are, what their roles are, and their passions inside and outside work."
"Strong teams are self-aware of how they communicate disagreement and interpret others."
"It’s our job to see the person in front of us, and if that means having an uncomfortable conversation, have that conversation."
"As you touch a human soul, be just another human soul."
Or choose a question:
More Videos
"Our evaluation tool is a Google Sheet so we can quickly make adjustments without being bogged down by unnecessary features."
Ignacio MartinezFair and Effective Designer Evaluation
September 25, 2024
"Never collect data that doesn’t specifically address your research question."
Amelia ColeData-Prompted Interviews
December 17, 2021
"The biggest challenges are lack of visibility into the work, proving value, and coordinating and collaborating across teams."
Kristin SkinnerTheme 1 Intro
September 29, 2021
"I find the existing patterns in my product and use those because it’s easier to bring things back in."
Billy CarlsonTips to Utilize Wireframes to Tell an Effective Product Story
June 6, 2023
"Self-definition in virtual representation is crucial so players can control how they are portrayed, avoiding stereotypes."
Yolanda RankinBlack Feminist Epistemology as a Critical Framework for Equitable Design
March 11, 2021
"Researchers are becoming stewards of organizational wisdom, not just collectors of insight."
Eduardo OrtizTheme 3 Intro
March 13, 2025
"Sending real physical thank you cards across silos surprises people and builds empathy and openness beyond what technology can do."
Toby HaugDiscussion
June 9, 2017
"Critiques help teams stop being the lone ranger and instead iterate faster together with purpose and clarity."
Joseph MeersmanSweating the Pixel: Scaling Quality through Critique
June 10, 2021
"Design is problem-solving, and part of the problem is the environment in which you’re trying to work."
Bob BaxleyLeading with Design Operations Past and Present
December 19, 2019
