Summary
Join the moderator, Andreas Huebner (User Research Manager), as he runs a Q&A session with Amy Takata (User Researcher), and Craig Brookes (Staff Product Designer) to discuss life at Compass, the team culture, and the reasons for joining the Compass team.
Key Insights
-
•
Research and design at Compass operate as a tightly integrated partnership, collaborating daily and shaping product vision together.
-
•
Generative research during the pandemic employed virtual co-design sessions allowing users to interactively construct their journeys using online sketching tools.
-
•
Using low-fidelity sketches in research helps elicit honest user feedback without the pressure of polished mockups.
-
•
Compass’s UX team has grown from a few members to a diverse group with specialized expertise across data, processes, and information architecture.
-
•
Leadership at Compass champions research, enabling the team to focus on open-ended exploratory questions beyond tactical usability tests.
-
•
Research insights and design solutions form a continuous narrative, with learnings shared and explored across project stages.
-
•
Automation of marketing content for real estate agents is a complex challenge requiring personalization for different agent types and regional contexts.
-
•
Remote collaboration tools like Slack and video watching allow design and research to stay tightly linked despite physical distance.
-
•
Increased UX visibility at Compass has led to greater organizational curiosity and eagerness to incorporate research findings in decision-making.
-
•
There is excitement among UX team members about returning to the office to revive social bonding and in-person creative sessions.
Notable Quotes
"Design and research at Compass have become so integrated that we become these powerful partners driving the product vision."
"We used virtual sketching where users could move components into spaces representing their actual workflows on the platform."
"It’s really been helpful that research supports design not just in discovery but also in validating that what we build meets customer expectations."
"The pandemic pushed us to be creative, and it’s been fun for users to participate remotely in the design process."
"Leadership buy-in now means we get to focus on bigger, generative research questions instead of just tactical usability studies."
"The complexity of automating marketing content for agents varies because some want hyper-personalized brand content while others prefer general automation."
"Even though Craig and I work closely every day, we haven’t met in person yet, which shows how remote collaboration works well for us."
"Research and design together tell a continuous story that guides what problems we tackle and how we solve them."
"Our user base is really fun and complex, with different preferences that require nuanced automation approaches."
"I’m most excited to get back in the office because I miss that culture and feeling like I’m working with friends every day."
Or choose a question:
More Videos
"We document everything from product specs to implementation and design specs to prevent knowledge silos."
Ana FerreiraDesigning Distributed: Leading Doist’s Fully Remote Design Team in Six Countries
January 8, 2024
"Some people said I don’t think I’m qualified enough to observe research sessions despite training."
Roy Opata OlendeHow Zapier Uses ‘All Hands Research’ to Increase Exposure to Users
August 6, 2020
"You have to present UX value from the stakeholder’s perspective: what will John the developer get from doing this?"
Kit Unger Jackie Ho Veevi Rosenstein Vasileios XanthopoulosTheme 2: Discussion
January 8, 2024
"I got a no. The message I was hearing was, scale the best you can with what you have and make it work."
Abbey Smalley Sylas SouzaScaling UX Past the Size of Your Team
January 8, 2024
"Working with AI is a lot less like working with another human and more like working with some weird force of nature."
Helen ArmstrongAugment the Human. Interrogate the System.
June 7, 2023
"Autoethnography and video diaries enable participants to capture aspects of their lives that researchers might not see otherwise."
Bas Raijmakers, PhD (RCA) Charley Scull Prabhas PokharelWhat Design Research can Learn from Documentary Filmmaking
March 11, 2022
"Recruiting kids really means recruiting adults as their proxies and gatekeepers."
Mila Kuznetsova Lucy DentonHow Lessons Learned from Our Youngest Users Can Help Us Evolve our Practices
March 9, 2022
"AI can’t experience data subjectively or fulfill curiosity, which drives human insight and discovery in qualitative research."
Weidan LiQualitative synthesis with ChatGPT: Better or worse than human intelligence?
June 4, 2024
"It’s best thought of as a service and enabling role where you orchestrate people and bring out their best collectively."
Christian CrumlishAMA with Christian Crumlish, author of Product Management for UX People
March 24, 2022
