Rosenverse
DesignOps and the Next Frontier: Leading Through Unpredictable Change
Thursday, September 11, 2025 • DesignOps Summit 2025
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DesignOps and the Next Frontier: Leading Through Unpredictable Change
Speakers: Doug Powell
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Summary

As DesignOps matures into a critical driver of business value, we’re once again at an inflection point—this time shaped by accelerating technologies, and shifting business priorities. Executive design leader Doug Powell will explore what’s next for DesignOps—drawing from decades of design leadership including his tenure at IBM during the expansion of that global design program, and insights from his consulting and training practice. With a hopeful but grounded perspective, Doug will share emerging signals from the field and reflect on the cycles and patterns of the past to offer a practical vision for how DesignOps leaders can lead through uncertainty, deepen cross-functional influence, and amplify the strategic potential of design.

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