Video: Designing Within the Lines: How the EU AI Act Can Spark Better AI Innovation

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Designing Within the Lines: How the EU AI Act Can Spark Better AI Innovation

Thursday, December 11, 2025 • DesignOps Community

Patrizia Bertini

Managing Partner, Euler Associates Ltd.

Summary

Are you building or using AI in your products? Do you have customers in the EU, or plan to? If so, the EU AI Act isn’t just another piece of legislation. It’s a blueprint for the future of digital product design, a signal of where responsible, human-centered technology is headed. As the world’s first comprehensive AI law, the Act sets new expectations for trust, transparency, and accountability. And it doesn’t matter whether your team is in San Francisco, Singapore, or Sydney: if you build or use AI, this shift affects you. Let’s stop treating AI like a race, and start seeing it as a design challenge: how to build products that people trust, adopt, and keep using. From chatbots to recommendation engines, every AI-powered experience will soon need to meet standards for safety, explainability, and fairness. But this isn’t only about compliance. It’s about turning responsibility into a competitive edge, building systems that last, and products that lead. In this session, we’ll unpack what the EU AI Act means for design, product, and operations leaders, in plain language, no legal jargon required. You’ll walk away understanding: - How AI systems are classified and why “high risk” might apply to your product even if you’re not in the EU - Why transparency, documentation, and human oversight are becoming core design principles - How acting early can strengthen user trust, reduce risk, and set your team apart - How design and product roles are evolving and why that shift is an opportunity, not a threat This isn’t about avoiding fines. It’s about leading with integrity, designing technology people believe in, and using regulation as a launchpad for innovation. Whether you’re a designer, product manager, or operations leader, this session will help you understand what’s changing, take action now, and turn the EU AI Act into your next innovation catalyst.

Key Insights

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The EU AI Act introduces penalties up to 35 million euros or 7% of global turnover for non-compliance, affecting any company serving European customers.
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AI is agency with impact, not just a tool; it can make decisions dramatically affecting human lives.
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Transparency and accountability are core to the AI Act, requiring detailed documentation and auditable logs of all AI decisions, preserved for up to 10 years.
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High-risk AI systems, such as those used in healthcare or hiring, require bias testing, human oversight, and clear escalation paths.
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Many current AI systems cannot be retrofitted to comply, making early compliance and documentation essential.
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Chatbots are generally low or limited risk but become high risk if their decisions significantly impact humans, such as insurance claims denial.
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Synthetic content generated or altered by AI must be persistently labeled as such to maintain transparency for users and auditors.
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Human oversight must prevail in AI interactions; humans retain accountability and must be able to override AI decisions.
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Designers need to create flows that embed human control, transparency, and accountability, moving beyond traditional user flows to 'agent flows' managing AI interactions.
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Organizations should map their AI systems, classify risk levels, assign responsibility, and prioritize compliance as part of their product strategies.