Summary
To be successful, Operations has to be many things to many people. Operations might need to present a different face to innovators and designers, who might fear Ops as an imposer of constraints, than to a more established group, who are comforted by the presence of strong operations. Similarly, decision-makers, Legal, Procurement, and other silos might require different “faces” from Ops. Crystal Philcox will draw on her experience helping lead operations at the IRS and GSA to show us how Operations can be most effective by adapting to the needs and expectations of an organization’s other major players. She’ll also help us resolve those different “faces” so that they remain aligned and true to the overall goals of an Operations organization.
Key Insights
-
•
The IRS had zero dedicated UX or design experts despite serving 150 million households annually.
-
•
Government’s risk-averse culture often stems from reactions to isolated incidents, leading to persistent procedural roadblocks.
-
•
The IRS video review board, established in response to a $60,000 video spoof controversy, still governs all video productions seven years later.
-
•
Building multiple communication 'faces' tailored to different organizational stakeholders is essential to advance design operations inside government.
-
•
Deep understanding of program details, such as Earned Income Tax Credit transaction codes, builds credibility and confidence in leadership.
-
•
Assessing risk appropriately and using political capital strategically enables pushing back on restrictive policies without jeopardizing trust.
-
•
Forming alliances both inside (CFO, CIO, legal, HR) and outside (community groups) the organization can extend capacity and influence.
-
•
Soliciting feedback is crucial not only for improving solutions but for preparing people mentally and emotionally for upcoming changes.
-
•
Operational excellence means making your organization easy to work with internally, externally, and in delivering value, involving everyone in the effort.
-
•
In large transformations, mixing internal staff with consultants and gradually involving employees helps manage capacity and skills gaps effectively.
Notable Quotes
"There was zero UX experts at the IRS, not even a job description for that role."
"Sometimes government rules grow from a single mistake that leads to congressional hearings and new regulations."
"The video review board still exists seven years later, so producing any video at IRS requires prior approval."
"You have to put on many faces — different skills and mindsets — to communicate with purchasing, finance, legal, and HR."
"I felt like a fake when I didn’t know the details of the Earned Income Tax Credit program, but later I dug in hard and changed that."
"Use your risk budget wisely; push back only when it truly matters and you can manage the consequences."
"Building coalitions with people who share your goals and have power is critical to navigating high-risk innovation environments."
"The most important part of asking for feedback is not just the feedback itself, but introducing folks to the ideas and getting them on board."
"Operational excellence means making everything easy — for your team, your customers, and others to understand your value."
"When your whole operating model changes, you have to step back, breathe, restart, and rely on the best practices you’ve learned."
Dig deeper—ask the Rosenbot:
More Videos
"Laura let out a sigh of relief and said, I don’t think I could ever recover the way that you did."
Randolph Duke IIWar Stories LIVE! Randy Duke II
March 30, 2020
"Taking time to intentionally create a career strategy helps avoid reactive decisions based on fear."
Corey Nelson Amy SanteeLayoffs
November 15, 2022
"When executives start questioning your research details, that’s a good sign they’re engaged and trusting the process."
Landon BarnesAre My Research Findings Actually Meaningful?
March 10, 2022
"Surprisingly, when nudging vaccines, consumers preferred seeing every eligible vaccine listed, even controversial ones like COVID-19."
Amy BucherHarnessing behavioral science to uncover deeper truths
March 12, 2025
"Human behavior is anything but linear, rational, or predictable."
David SternbergUncovering the hidden forces shaping user behavior
July 17, 2025
"Leading change is like shopping—take time to find the right store before you buy."
Deanna SmithLeading Change with Confidence: Strategies for Optimizing Your Process
September 23, 2024
"Work on yourself. Understand your identity and privilege before trying to serve others."
Jennifer StricklandAdopting a "Design By" Method
December 9, 2021
"If adding a design program manager gives each designer back even one hour a day, you might make your entire team more efficient."
Rachel Posman John CalhounA Closer Look at Team Ops and Product Ops (Two Sides of the DesignOps Coin)
November 19, 2020
"Service design is 10% connecting the dots and 90% creating the conditions that bring those dots closer together."
Gina MendoliaTherapists, Coaches, and Grandmas: Techniques for Service Design in Complex Systems
December 3, 2024
