Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Scaling User Research with AI: Continuous Discovery of User Needs in Minutes

Gold
Tuesday, June 10, 2025 • Designing with AI 2025
Share the love for this talk
Scaling User Research with AI: Continuous Discovery of User Needs in Minutes
Speakers: Joerg Beringer and Thomas Geis
Link:

Summary

Product Context Analyzer is an AI-first solution that automates the discovery and analysis of product usage context, instantly synthesizing insights into industry-standard requirements models. By transforming raw inputs like tasks, personas, user journeys, or interview transcripts into structured design inputs, this tool dramatically reduces reliance on time- and labor-intensive primary research. It empowers any team, at any time, to generate actionable user insights in minutes, enabling continuous learning about user needs and scaling research operations across an organization. In this session, we’ll demo how to go from raw input to clear, structured requirements and user stories and illustrate how AI is reshaping the way teams develop a more inclusive and deeper understanding of users to make the right strategic and tactical design decisions to deliver successful products.

Key Insights

  • Most product teams struggle to complete full human-centered design cycles due to late, insufficient or unsupported user research.

  • The Context Analyzer leverages large language models to automatically generate structured context, tasks, needs, and user requirements from minimal input in minutes.

  • The tool models user contexts as knowledge graphs linking tasks, subtasks, goals, pain points, stakeholders, and resources, rather than flat text.

  • Multiple research artifacts are generated simultaneously, including journey maps, task fact sheets, empathy maps, and user story maps.

  • Designers and product managers can use the tool to generate research outputs without needing direct access to users or specialized research skills.

  • The system's outputs follow ISO standards for requirements and structure, facilitating better shared understanding within teams.

  • While the tool captures broad, representative insights, it cannot fully uncover unique psychological or hidden user needs uncovered by direct research.

  • Incorporating contextual prompts about location or culture can reduce biases in AI-generated research outputs.

  • The tool supports uploading interview transcripts to further enrich context analysis and integrate with existing data.

  • It is not recommended for use by developers directly, but rather product owners, analysts, and designers who can interpret and leverage the structured outputs.

Notable Quotes

"Our vision was to create an AI first tool for user research that delivers instantly well structured requirements and design inputs."

"Most product teams don't really have user research outputs or they come too late and disconnected from design."

"This tool radically automates user research steps so that no facilitation is needed, it’s actually automatic."

"You get a lot of different research outputs in a matter of minutes from your scope input."

"We model context of use as knowledge graphs with tasks, sub-task goals, task objects—all linked in relations."

"You can refine your scope and run the analysis loop multiple times in one or two hours to explore an entire domain."

"This is pure context information, not requirements yet, but it’s structured and detailed for design."

"The tool enables designers and product managers to generate high-quality context and user requirements without dependency on user access or research skills."

"The golden nuggets—the unique insights—still require direct user engagement, but many teams have no time or access for this."

"We believe in coexistence of our tool, ChatGPT, and real customer visits where possible."

Ask the Rosenbot
Jon Fukuda
Theme One Intro
2023 • DesignOps Summit 2023
Gold
Hana Nagel
Turning Research Ripples into Waves
2018 • DesignOps Summit 2018
Gold
Emilia Åström
Unlock Your Team’s Intelligence with Collaboration Design
2022 • Design at Scale 2022
Gold
Bria Alexander
Opening Remarks
2021 • DesignOps Summit 2021
Gold
Malini Rao
Lessons Learned from a 4-year Product Re-platforming Journey
2021 • Design at Scale 2021
Gold
Chris Engledowl
A Mixed Method Approach to Validity to Help Build Trust
2023 • QuantQual Interest Group
Sam Proulx
Online Shopping: Designing an Accessible Experience
2023 • Enterprise UX 2023
Gold
Milan Guenther
The $212 billion ‘so what?’: unlocking impact in development cooperation
2025 • Advancing Service Design 2025
Gold
Saara Kamppari-Miller
Theme Three Intro
2022 • DesignOps Summit 2022
Gold
Llewyn Paine
Coexisting with AI: A practical guide for researchers to navigate tools, ethics, and integration
2025 • Advancing Research 2025
Gold
Uday Gajendar
Leading through the long tail of trauma
2022 • Advancing Research Community
Prayag Narula
HCI 2.0: Humanity Deserves the Attention that UX Research has to Offer
2023 • Advancing Research 2023
Gold
Melissa Schmidt
How UX Research Hit It Big in Las Vegas
2019 • Enterprise Experience 2019
Gold
Chris Govias
Perspectives on Civic Design
2021 • Civic Design Community
Changying (Z) Zheng
Practical DesignOps: From Ideas to Tools That Teams Actually Use
2025 • Rosenfeld Community
Kit Unger
Theme 1 Intro
2022 • Design at Scale 2022
Gold

More Videos

Josh Clark

"Traditional software is grounded—accurate and reliable—but lacks radical adaptivity."

Josh Clark Veronika Kindred

Sentient Design: New Postures for AI-Mediated Experiences (2nd of 3 seminars)

January 29, 2025

Roy Opata Olende

"User research can sound intimidating, so our first step was to make it simpler and more approachable."

Roy Opata Olende

How Zapier Uses ‘All Hands Research’ to Increase Exposure to Users

August 6, 2020

Kate Towsey

"Designing the service so the team can be efficient and impactful is essential — otherwise you just move the inefficiency around."

Kate Towsey

The State of ResearchOps: More Than Just Theory

June 20, 2019

Bas Raijmakers, PhD (RCA)

"We answer questions differently when we’re living life and doing activities than when we’re sitting down facing the camera."

Bas Raijmakers, PhD (RCA) Charley Scull Prabhas Pokharel

What Design Research can Learn from Documentary Filmmaking

March 11, 2022

Dave Hoffer

"If you don’t have any work, make some spec work just to show your skills."

Dave Hoffer Joanne Weaver

UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer

April 3, 2025

Sohit Karol

"We consider machine learning as the third leg of mixed methods research, alongside data science and user research."

Sohit Karol

Designing Delightful Listening Experiences: Mixed Methods Research in the Age of Machine Learning

March 31, 2020

Michelle Bejian Lotia

"Rolling out a research repository is complex but crucial to avoid duplicate research and make insights discoverable."

Michelle Bejian Lotia Anne-Marie Morell

Rolling Out a Repository: How Zapier Centralizes Insights from Across their Organization

March 28, 2023

Toby Haug

"We wrote our toolkits in plain English so people understand the tactics without getting lost in jargon—they can learn the jargon later."

Toby Haug

Discussion

June 9, 2017

Corey Long

"Always communicate next steps, timelines, and delays honestly with candidates; they will appreciate it and stay engaged."

Corey Long

Hiring in DesignOps: A Critical Study on How to Hire and Get Hired

September 23, 2024