This video is only accessible to conference ticket holders.
Log in Create account
For 90 days after a conference, only paid ticket holders can watch conference videos. After that, all Gold members have access.
Contact Support if you are having any issues.
Summary
Product Context Analyzer is an AI-first solution that automates the discovery and analysis of product usage context, instantly synthesizing insights into industry-standard requirements models. By transforming raw inputs like tasks, personas, user journeys, or interview transcripts into structured design inputs, this tool dramatically reduces reliance on time- and labor-intensive primary research. It empowers any team, at any time, to generate actionable user insights in minutes, enabling continuous learning about user needs and scaling research operations across an organization. In this session, we’ll demo how to go from raw input to clear, structured requirements and user stories and illustrate how AI is reshaping the way teams develop a more inclusive and deeper understanding of users to make the right strategic and tactical design decisions to deliver successful products.
Key Insights
-
•
The Context Analyzer automates user research processes, reducing time spent on gathering and synthesizing requirements.
-
•
Designed for both designers and product managers to empower them in creating user requirements without extensive research skills.
-
•
Current user research methods often fail to provide timely and comprehensive insights, leading to incomplete designs.
-
•
The tool generates multiple outputs from a single analysis, allowing for quick iterations and refinements.
-
•
Understanding the context of use is crucial in developing effective solutions in product design.
-
•
The Context Analyzer utilizes large language models to extract and organize knowledge relevant to user tasks and goals.
-
•
Empathy maps and journey maps generated by the tool provide rich insights into the user experience.
-
•
The tool offers a solution for teams that lack adequate user research support or resources.
-
•
It facilitates a collaborative approach by bringing researchers, designers, and product owners onto a shared platform for analysis and decisions.
-
•
The Context Analyzer aims to bridge the gap between user expectations and design outcomes by providing structured, actionable research outputs.
Notable Quotes
"Our vision is to create an AI-first tool for user research that delivers instant, well-structured requirements and design inputs."
"We're eliminating hard work in the middle, allowing researchers to focus on the important strategic aspects of their work."
"If you're not happy with the research output, you can refine the scope and run this loop again for better insights."
"This tool is not merely about automating processes; it's about enabling teams to generate high-quality context descriptions anytime, anywhere."
"We see many unsupported product teams who don't complete the problem space, leading to design by committee decisions and feature-centric discussions."
"By automating context analysis, teams can explore an entire domain in a matter of hours instead of weeks."
"With this tool, even non-experts can create rich, detailed user personas and journey maps."
"Iterating on designs has traditionally been a long process, but our tool expedites this significantly with rapid outputs of key insights."
"We are not replacing user research; we are enhancing it by providing immediate, actionable insights for teams that may lack the resources."
"The Context Analyzer allows teams to externalize their knowledge, capturing valuable insights that often remain unarticulated."
















More Videos

"A cultural approach means matching participant diversity with a commitment to building diverse research teams."
Chloe Amos-EdkinsA Cultural Approach: Research in the Context of Glocalisation
March 27, 2023

"Each theme is an opportunity for you to poke your head up and take a good look around."
Bria Alexander Louis RosenfeldWelcome
September 8, 2022

"Equitable research practices are just another tool in your research toolkit."
Noah BondRedefining truth and inclusivity: Navigating data ownership and ethical research in the age of disinformation
March 11, 2025

"It's not about listening to stakeholders; it's about developing your craft."
Sam LadnerHow Research Can Drive Strategic Foresight
March 9, 2022

"To what extent do our organizations become who they are because of the stories we tell them about who they could be?"
Brigette MetzlerScaling ResearchOps: Helping Researchers do Their Best Work
March 30, 2020

"Observable behaviors can be explained by deeper trends and underlying systems."
Sarah FlamionComplex Problem? Add Clarity by Combining Research and Systems Thinking
March 31, 2020

"It's crucial for research teams to deliver value to the organization, not just individual departments."
Andrew MichaelBuilding a Product Insights Team
March 10, 2022

"The purpose of maps is to aid recognition of anchors and navigational paths in complex environments."
Simon WardleyMaps and Topographical Intelligence
January 31, 2019

"We need to see diversity not just in what's visible but also in unseen attributes like neurodiversity."
Libby MaurerTreating Diversity & Inclusion in Hiring as a Design Problem
December 5, 2019