Rosenverse
Scaling User Research with AI: Continuous Discovery of User Needs in Minutes
Tuesday, June 10, 2025 • Designing with AI 2025
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Scaling User Research with AI: Continuous Discovery of User Needs in Minutes
Speakers: Joerg Beringer and Thomas Geis
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Summary

Product Context Analyzer is an AI-first solution that automates the discovery and analysis of product usage context, instantly synthesizing insights into industry-standard requirements models. By transforming raw inputs like tasks, personas, user journeys, or interview transcripts into structured design inputs, this tool dramatically reduces reliance on time- and labor-intensive primary research. It empowers any team, at any time, to generate actionable user insights in minutes, enabling continuous learning about user needs and scaling research operations across an organization. In this session, we’ll demo how to go from raw input to clear, structured requirements and user stories and illustrate how AI is reshaping the way teams develop a more inclusive and deeper understanding of users to make the right strategic and tactical design decisions to deliver successful products.

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