Doug Powell
Vice President of Design, IBM Design
Doug Powell is an award-winning designer and thought leader with more than 30 years of experience in a wide range of design disciplines. A lecturer and commentator on design issues, Doug is the past national president of AIGA, the professional association for design in the US. He is a Vice President of Design at IBM, directing the program to scale design and design thinking across the global tech company.
Rosenverse talks by Doug:

" The iPhone launch was a remarkably compelling, magnetic, and beautiful case study for the power of design. "
DesignOps and the Next Frontier: Leading Through Unpredictable Change
September 11, 2025

" Business leaders are super busy, data-driven, competitive, and have a finely tuned bullshit meter. "
Closing Keynote: Design at Scale
November 8, 2018