Doug Powell
Vice President of Design, IBM Design
Doug Powell is an award-winning designer and thought leader with more than 30 years of experience in a wide range of design disciplines. A lecturer and commentator on design issues, Doug is the past national president of AIGA, the professional association for design in the US. He is a Vice President of Design at IBM, directing the program to scale design and design thinking across the global tech company.
Rosenverse talks by Doug:
" Forrester found that design thinking teams move twice as fast from idea to market because they’re closer to their users. "
DesignOps and the Next Frontier: Leading Through Unpredictable Change
September 11, 2025
" Design thinking is for everybody. It’s collaborative, inclusive, and cross-disciplinary. "
Closing Keynote: Design at Scale
November 8, 2018
