Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Finding More Inroads into Research Impact
This video is featured in the UX Watch Party playlist.
Summary
In this session, Jake Burghardt will share a range of pathways for how new and existing research can reach planning deliverables and decisions. Jake will give attendees a new view on ideas from his book "Stop Wasting Research" – helping you to think bigger about how your research community might advance your insights forward. You’ll walk away with a menu of possible action ideas to choose from based on your own organizational context.
Key Insights
-
•
Research waste is valuable customer insight that goes unseen or unused in planning, costing organizations missed opportunities.
-
•
Turning every study plan into a report that combines new data with existing evidence creates a durable knowledge asset.
-
•
Building an impact tracker collaboratively helps research teams track influence on backlogs, goals, and product launches.
-
•
Continuous rediscovery means reusing past research to answer new questions quickly, reducing the need for redundant studies.
-
•
Broadcasting new research widely within an organization leverages the natural halo effect to increase visibility and uptake.
-
•
Creating concise insight summaries tailored to owning teams improves targeted communication and encourages action.
-
•
Prioritizing insights based on customer and leadership interests enables research to influence strategic decisions.
-
•
Integrating research into teams' planning and backlog processes requires established trust and demonstrates clear value.
-
•
Fostering internal research communities promotes shared standards, cross-disciplinary collaboration, and cumulative impact.
-
•
Viewing research as a design material helps tailor insights in formats easily consumable and actionable by decision-makers.
Notable Quotes
"Stop Wasting Research is really about thinking about research at scale and providing a big menu of different directions to try."
"Research waste is valuable customer insight that was unseen, ignored, or unintentionally left out of planning."
"You can't just expect insights to solve themselves if people don't know about them."
"Turning every study plan into a kind of report with new and existing insights is a mindset shift that can build a durable asset."
"Impact tracking as a community exercise builds a collective sense of research value and inspires adoption across teams."
"Broadcasting all new research leverages the halo that new content naturally has inside organizations."
"Insight summaries act like atomic units that connect research across studies and can be routed to owning teams."
"Prioritizing insights helps pull together top reports aligned with what leadership is focused on next."
"Tying insights directly into team backlogs or goals can transform research from information to active stakeholder in decisions."
"Research is a design material and reframing insights for different audiences is key to maximizing their impact."
Or choose a question:
More Videos
"I wrote the book because people have a lot of questions about how to become a product manager or how to work with product managers or what is product."
Christian CrumlishIntroduction by our Conference Chair
December 6, 2022
"For bigger decisions, having documented meetings was critical for transparency and defending choices later on."
Dr Chloe SharpUsing Evidence and Collaboration for Setting and Defending Priorities
November 29, 2023
"Identity is not monolithic; policies should address layered experiences."
Reginé GilbertAsking the Right Questions: Life, Hope and Moving Forward During the Pandemic
June 10, 2022
"You can use AI for affinity clustering to find common themes from large idea sets in minutes rather than hours."
Kelly DernAI as a Design Partner: How to Get the Most Out of AI Tools to Scale Your Process
October 3, 2023
"Not everyone using machine learning is your user; think also about the people labeling the data feeding these models."
Brian T. O’Neill Maria Cipollone Luis Colin Manuel Dahm Mike OrenDoes Designing and Researching Data Products Powered by ML/AI and Analytics Call for New UX Methods?
February 18, 2022
"Make a business case for yourself by bragging about your capabilities and making them applicable."
Deanna Washington Bria Alexander Jon Fukuda Saara Kamppari-Miller Farid SabitovConnecting the Ops: Plenary Panel and Closing Circle
September 9, 2022
"The Rosenbot chatbot is trained on all Rosenfeld content and is amazingly useful for answering your questions."
Louis RosenfeldAbout the Rosenverse
March 15, 2026
"Sometimes it is hard to articulate what you looked at, but eye tracking makes it measurable and objective."
Jeff Ephraim Bander Ariane Rahn Philipp ReiterEye Tracking Gamechanger: Why Smartphone Eye Tracking will Revolutionize Your UX Research
March 11, 2022
"Users are not interested in learning the intricacies of the British Airways website. I have to deal with many different airline websites."
Fredrik MathesonFirst-time users, longtime strategies: Why Parkinson’s Law is making you less effective at work – and how to design a fix.
June 8, 2016
