Summary
Your growing body of under-utilized research learning is a business asset – but only if you can find ways to connect more insights into product decisions. It’s much easier said than done. After all, insights come in many shapes and sizes. And the particulars of how product planning decisions get made are highly varied, to say the least. There’s never going to be one pathway for any and all insights to cross the chasm from “past learning” to “active rationale for a plan.” In this session, Jake Burghardt will share a range of pathways for how new and existing research can reach planning deliverables and decisions. Jake will give attendees a new view on ideas from his book "Stop Wasting Research" – helping you to think bigger about how your research community might advance your insights forward. You’ll walk away with a menu of possible action ideas to choose from based on your own organizational context.
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