Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
Your growing body of under-utilized research learning is a business asset – but only if you can find ways to connect more insights into product decisions. It’s much easier said than done. After all, insights come in many shapes and sizes. And the particulars of how product planning decisions get made are highly varied, to say the least. There’s never going to be one pathway for any and all insights to cross the chasm from “past learning” to “active rationale for a plan.” In this session, Jake Burghardt will share a range of pathways for how new and existing research can reach planning deliverables and decisions. Jake will give attendees a new view on ideas from his book "Stop Wasting Research" – helping you to think bigger about how your research community might advance your insights forward. You’ll walk away with a menu of possible action ideas to choose from based on your own organizational context.
Key Insights
-
•
Research waste is valuable customer insight that goes unseen or unused in planning, costing organizations missed opportunities.
-
•
Turning every study plan into a report that combines new data with existing evidence creates a durable knowledge asset.
-
•
Building an impact tracker collaboratively helps research teams track influence on backlogs, goals, and product launches.
-
•
Continuous rediscovery means reusing past research to answer new questions quickly, reducing the need for redundant studies.
-
•
Broadcasting new research widely within an organization leverages the natural halo effect to increase visibility and uptake.
-
•
Creating concise insight summaries tailored to owning teams improves targeted communication and encourages action.
-
•
Prioritizing insights based on customer and leadership interests enables research to influence strategic decisions.
-
•
Integrating research into teams' planning and backlog processes requires established trust and demonstrates clear value.
-
•
Fostering internal research communities promotes shared standards, cross-disciplinary collaboration, and cumulative impact.
-
•
Viewing research as a design material helps tailor insights in formats easily consumable and actionable by decision-makers.
Notable Quotes
"Stop Wasting Research is really about thinking about research at scale and providing a big menu of different directions to try."
"Research waste is valuable customer insight that was unseen, ignored, or unintentionally left out of planning."
"You can't just expect insights to solve themselves if people don't know about them."
"Turning every study plan into a kind of report with new and existing insights is a mindset shift that can build a durable asset."
"Impact tracking as a community exercise builds a collective sense of research value and inspires adoption across teams."
"Broadcasting all new research leverages the halo that new content naturally has inside organizations."
"Insight summaries act like atomic units that connect research across studies and can be routed to owning teams."
"Prioritizing insights helps pull together top reports aligned with what leadership is focused on next."
"Tying insights directly into team backlogs or goals can transform research from information to active stakeholder in decisions."
"Research is a design material and reframing insights for different audiences is key to maximizing their impact."
Or choose a question:
More Videos
"There’s strength in numbers, and together you might get that very large stone over the top of that very steep hill."
Louis RosenfeldWelcome / Housekeeping
June 6, 2023
"You have to be responsible for your viewpoint—you can't claim objectivity and ignore the impact."
Paul Pangaro, PhDSystems Disciplines: Table Stakes for 21st Century Organizations
June 6, 2023
"Co-creation is where the meat of transformation happens; designers facilitate those who hold knowledge and make decisions."
Dharani PereraThe mandala of service design: unlocking alignment and action through service design
November 20, 2025
"When push comes to shove, think about the human need. Are they able to do that with an imperfect but usable product?"
Tiffany ChengDesigning in a Pandemic: Integrating Speed and Rigor
June 9, 2022
"When people answer in a similar way, they find clusters that can be used to group users."
Ricardo MartinsUnlocking the power of advanced quantitative methods
March 12, 2025
"Data is a language you need to learn to speak and a mindset that must be continuously practiced."
William Newton Jenny ChangHow to Lead With Data, and Without Data
June 7, 2023
"Choosing to remain silent is still a choice; agency means owning how and if you participate."
Sahibzada MayedThe Politics of Radical Research: A Manifesto
March 27, 2023
"You should not be struggling with best practices, recruitment, or documentation when conducting your own research as a designer."
Prayag NarulaHow to Empower Your Designers to Do Good Research – And Why You Want To
June 10, 2022
"Designers and developers work from the same source of truth, promoting pixel-perfect parity and consistent user experience."
Jack BeharHow to Build Prototypes that Behave like an End-Product
December 6, 2022
