Summary
Finding meaning in unstructured or semi-structured data from the field is a challenge at the best of times. Add in collaboration, and it quickly gets messy. The most common approaches to synthesizing research for which you have video footage have been either exclusively transcript-and-tag-based or visual/spatial. This choice gives researchers a dilemma — do you want to stay grounded in the data with transcripts, or see the whole picture with visual tools? With Reduct’s Videoboard, we’ve brought these two worlds together, avoiding the need for compromise or painful workarounds. You can now stay close to your data, think visually, synthesize spatially, and work collaboratively, with your video footage right where you’ve always wanted it. Join this session to be among the first to see this groundbreaking tool - and hear how it can be a gamechanger for research teams working in complex environments.
Key Insights
-
•
The importance of integrating video into research processes for richer insights.
-
•
Identifying the gaps in traditional video editing tools for researchers.
-
•
Emphasizing storytelling in communicating research findings.
-
•
Highlighting the dual nature of research being both chaotic and structured.
-
•
The significance of allowing researchers to work with data without technical hurdles.
-
•
Advocating for collaboration in the research synthesis process.
-
•
Understanding user needs through immersive, real-world interaction.
-
•
Utilizing feedback from users to iterate and improve product design.
-
•
Supporting various research methodologies with tailored tools.
-
•
The potential of bridging gaps between different stages of the research process.
Notable Quotes
"I'm really excited to be here with all of you."
"Research happens across the entire process."
"We want the data to be at your fingertips."
"Research has a different way of being at these different phases."
"Order and chaos are very different columns of modes."
"The synthesis process is about finding order in chaos."
"Our job isn't to do video editing all day, it's to work with meaning."
"We want to make it simple and easy and let you do that without losing your flow."
"The video board is a digital canvas where your research comes to life."
"It's imminently being released out to customers who are already unreadocked."
More Videos
"The very innovation you may need might already be written."
Jacqui FreyFlow and Superfluidity for Design Orgs
November 7, 2018
"To foster engagement, using emojis and gifs can add the tone and body language that are often missed in text."
Laura Gatewood Laine ProkayBeyond Buzzwords: Adding Heart to Effective Slack Communication
September 23, 2024
"Don't underestimate the skills you already have and how you can teach others."
Johanna KollmannInsights-Driven Product Strategy: Get your Research to Count
December 6, 2022
"Please read our code of conduct to ensure a respectful environment."
Bria AlexanderDay 3 Welcome
September 25, 2024
"If you have really good ideation techniques built into your design process, you can save a lot of time later on and a lot of headaches."
Billy CarlsonIdeation tips for Product Managers
December 6, 2022
"The most underutilized asset in a retail environment is the store employees themselves."
Catherine DubutBridging Physical and Digital Spaces: Approaches to Retail Service Design
March 18, 2021
"The values we uphold guide how we experience and influence team dynamics."
Kim Holt Emma Wylds Pearl Koppenhaver Maisee XiongA Salesforce Panel Discussion on Values-Driven DesignOps
September 8, 2022
"Talking about outcomes first helped question their previous experiences."
Adrian HowardSturgeon’s Biases
September 25, 2024
"Design is often the first gig up for elimination."
Asia HoePartnering with Product: A Journey from Junior to Senior Design
November 29, 2023
