Summary
When teams don’t know how to pivot, the resulting waste can lead to a slow down in product delivery. Unfortunately, such confusion occurs commonly in UX/Product teams where roles can blur, and overlap between responsibilities can be rampant. In this session, product expert Adam Thomas introduces the concept of “Survival Metrics” — an approach to team collaboration that not only encourages healthy pivots, but puts in place the mechanisms to achieve them. Stick around to join the conversation and ask Adam your questions during our post-session Q+A, moderated by Christian Crumlish.
Key Insights
-
•
60-90% of product ideas do not improve intended metrics, causing waste and burnout.
-
•
Steve Jobs’ reality distortion field exemplifies pushing forward without feedback, which can lead to failure in today’s environment.
-
•
Good strategy consists of diagnosis of the problem, a clear guiding policy, and coherent actions aligned to it.
-
•
Repeated incongruence—continuously reassessing incentives and data—strengthens decision-making muscles vital for pivots.
-
•
Building trust through recognition, challenge stress, discretion, and vulnerability is key to politically safe change.
-
•
Moving fast requires limiting options through predefined language and focusing on reversible, coin-flip decisions.
-
•
Being data-informed means using data to inform decisions, not blindly driving them; ignoring gut and context can be fatal (e.g., Challenger disaster).
-
•
Sensing metrics are time-bound, contextual, tied to decisions, and linked back to strategy—unlike traditional feature-focused roadmaps.
-
•
Stopping, pivoting, and investing early are essential decisions teams must iterate on to avoid sunk cost fallacy.
-
•
A clear story anchored in company culture with a villain (problem) helps communicate strategy and build trust for decision-making.
Notable Quotes
"60 to 90% of our ideas do not improve the metrics they were intended to improve."
"Everyone has a plan until they get punched in the mouth, said Mike Tyson."
"Feature roadmaps are bad because over time coherent actions become noise."
"Being data informed is not data driven—blindly following data can kill you, like the Challenger explosion."
"Stop, pivot, or invest early—these are the survival metric decisions that save companies."
"Trust is built by recognizing excellence, inducing challenge stress, giving discretion, and showing vulnerability."
"Most decisions are coin flip decisions—easily reversible and should be treated as defaults."
"You have to ask, what are we deciding, and what are we quitting, on a regular basis."
"If you’re not investing or quitting something, what is the point of having a strategy?"
"Repetition, representation, and association are the keys to great theater and great product development."
Or choose a question:
More Videos
"You get a lot of different research outputs in a matter of minutes from your scope input."
Joerg Beringer Thomas GeisScaling User Research with AI: Continuous Discovery of User Needs in Minutes
June 10, 2025
"Participatory research feels more like improv, not a scripted play; you don't know where the session will go, which is exciting."
Nidhi Singh Rathore Amber DavisEmbracing participation to unlock deeper truths in commercial research
March 12, 2025
"Having the qualitative and quantitative data together lets us tell a comprehensive story to stakeholders."
Mackenzie Cockram Sara Branco Cunha Ian FranklinIntegrating Qualitative and Quantitative Research from Discovery to Live
December 16, 2022
"Google Maps’ Leaf visualization helps people normalize efficient driving, demonstrating the power of design in behavior change."
Jamie Beck Alexander Nina Gregg Shawn Petersen Bill DeRoucheyHow can you find your role in climate?
January 17, 2024
"We saw one insurance form took 14 minutes to fill, and that was longer than competitor journeys, helping identify a clear target for improvement."
Caroline VizeThe State of UX: Five Lessons from 2021 to Accelerate Digital Experience in 2022
March 9, 2022
"Are you creative? Such a loaded question, isn't it?"
Dr. Karl JeffriesThe Science of Creativity for DesignOps
January 8, 2024
"Including human stories alongside numbers helps business leaders grasp the complexity behind the metrics."
Alberto FerreiraMaking it Count: Developing a custom digital metric framework that works
October 15, 2021
"AI can act like a super eager intern who's very confident but sometimes gets things wrong."
Shipra Kayan Robert Kortenoeven Eileen TangEmerging principles for using AI in Design: What the product design team at Miro has learned from deeply integrating AI in their workflow
June 11, 2025
"In 2019, 74% of survey respondents relied mostly on in-person moderated interviews for UX insights."
Dana Bishop2022: The Year UX Demonstrates its Business Impact
March 11, 2022
