Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Framing Tomorrow by Questioning Today
Gold
Wednesday, June 8, 2022 • Design at Scale 2022
Share the love for this talk
Framing Tomorrow by Questioning Today
Speakers: Brendan Jarvis
Link:

Summary

You may have noticed that all is not well in the world. Caught between a pandemic, a civil rights reckoning and the spectre of global conflict - you still have to show up each day and lead your team. With so much happening, it's easy to forget that the scale of your impact doesn't only come from the tools, systems or processes that you implement, but also from the depth of the questions you ask of yourself, of your team, and of your users. Drawing from over 75 long-format interviews with some of the best and brightest design leaders, this talk explores some of the big questions facing the field, and how you can use the humble question to be a better leader. Warning: this talk may raise more questions than it provides answers for.

Key Insights

  • The COVID-19 lockdown disrupted Bedog's ambitious UX lab plans, forcing reflection on personal and professional resilience.

  • Global crises like systemic racism, political populism, and war provoke universal existential questions influencing design leadership.

  • Provocative questions can challenge the status quo but carry risks as seen in Socrates’ trial and death.

  • UX and design fields remain predominantly white and male, with significant underrepresentation of people of color and women.

  • Ethical dilemmas in design require designers to act as de facto ethicists, balancing business pressures with moral responsibility.

  • Amy Jimenez exemplifies the difficulty of standing up for ethical principles within large enterprises.

  • Successful problem-solving often benefits from mixed methods and respect for indigenous knowledge, as in the Easter Island moai example.

  • Changing the stories we tell ourselves about our challenges can empower us to act and find meaning, demonstrated by Dr. Susan Weinschenk’s cancer narrative.

  • Bad questions reinforce victimhood and limit potential; good questions foster curiosity, learning, and constructive change.

  • Design leaders should focus on creating their own tables and influence through expertise and collaborative respect rather than simply demanding inclusion.

Notable Quotes

"That night at 11:59 PM the entire nation of New Zealand would move into what was called a level 4 lockdown."

"Why was the universe doing this to me? That was a bad question."

"Socrates was known in Athenian society as a gadfly, a fly that bites livestock, for his overt and intentional interference with the Athenian power structure."

"Who do you see? Who do you not see? Why do you not see them?"

"We don’t have to restrict ourselves to playing the canary in the coal mine. We can design the harm out of our products before they’ve even taken flight."

"If only we could just get that seat at the table."

"They walked. The locals were most likely right."

"The stories we tell are framed by the questions we ask. Our stories repeated become our beliefs and our beliefs influence our behavior."

"I’m very fortunate. I have great medical care. I don’t know what’s going to happen, but I am going to live my life to the fullest."

"Are the questions that you are asking and the stories that you are telling yourself serving you?"

Ask the Rosenbot
Florence Okoye
AfroFuturism and UX Research
2023 • Advancing Research 2023
Gold
Christian Crumlish
Morning Insights Panel
2022 • Design in Product 2022
Gold
Tutti Taygerly
Videconference: How to Work with Difficult People with Tutti Taygerly
2020 • Enterprise Community
Yalenka Mariën
Designing for Digital Inclusion in the Belgian Government
2021 • Civic Design 2021
Gold
Maria Giudice
Remaking the Making Company: Moving from Product to Experience
2016 • Enterprise UX 2016
Gold
Clemens Janssen
Efficiently Scaling Research as a Team of One
2023 • Advancing Research 2023
Gold
Megan Blocker
Theme 2 Intro
2025 • Advancing Research 2025
Gold
Liwei Dai
The Heart and Brain of the AI Research
2020 • Advancing Research 2020
Gold
James Lang
Hopeful Futures for UX Research
2026 • Rosenfeld Community
Reginé Gilbert
Asking the Right Questions: Life, Hope and Moving Forward During the Pandemic
2022 • Design at Scale 2022
Gold
Samuel Proulx
Invisible barriers: Why accessible service design can’t be an afterthought
2024 • Advancing Service Design 2024
Gold
Veevi Rosenstein
Building for Scale: Creating the Zendesk UX Research Practice
2024 • Enterprise Experience 2020
Gold
Shan Shen
Translating UX Terms into Business Contexts
2023 • Design in Product 2023
Gold
Noz Urbina
Rapid AI-powered UX (RAUX): A framework for empowering human designers
2025 • Rosenfeld Community
Sheryl Cababa
Living in the Clouds: Adopting a Systems Thinking Mindset
2023 • Enterprise UX 2023
Gold
Fisayo Osilaja
[Demo] The AI edge: From researcher to strategist
2024 • Designing with AI 2024
Gold

More Videos

Ben Reason

"White space risk is about the surprises that happen between organizational boundaries and roles."

Ben Reason Aline Horta Majid Iqbal Fabiano Leoni

Making the system visible: The fastest path to better decisions

November 20, 2025

Sam Proulx

"Users with cognitive challenges benefit enormously from features like reduced motion and focus mode on mobile."

Sam Proulx

Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World

March 10, 2022

Anna Nguyen

"We realized that everyone kind of has a different definition of the voice of customer and that we needed to define our own to make it relevant for us."

Anna Nguyen Emily Brogan

Why Our Voice of the Customer is Better Than Yours

March 10, 2022

Abby Covert

"I want my collaboration tool to be like the Nest thermostat of my workday, knowing when I’m heads down and when I’m open to communication."

Abby Covert Tomer Sharon

Panel: Collaboration Tools

November 6, 2017

Phil Hesketh

"Systems and tools who didn't consider accessibility upfront exclude many people and isolate them from the wider world."

Phil Hesketh

Designing Accessible Research Workflows

September 29, 2021

Irina Tikhonova

"84% of website contributors didn’t know their own top pages or important analytics."

Irina Tikhonova Kari Dietrich

Small Wins, Big Impact: Leveraging and Elevating User Engagement

December 9, 2021

Tim Frick

"The new B Corp standards require companies to do policy advocacy, end of story."

Tim Frick

The journey of building a sustainable design practice

April 23, 2025

Catherine Dubut

"No one really knows what to expect anyway, so failure goes largely unnoticed. It's better to be transparent about the mess."

Catherine Dubut

Bridging Physical and Digital Spaces: Approaches to Retail Service Design

March 18, 2021

Justin Entzminger

"Embedding community members to lead design sessions helps shift power dynamics and surfaces authentic voices."

Justin Entzminger Terrance Smith Tracy M. Colunga Mai-Ling Garcia

Risk and Reward: How to Diversify the Field of Civic Innovators and Designers

November 17, 2022