Summary
You may have noticed that all is not well in the world. Caught between a pandemic, a civil rights reckoning and the spectre of global conflict - you still have to show up each day and lead your team. With so much happening, it's easy to forget that the scale of your impact doesn't only come from the tools, systems or processes that you implement, but also from the depth of the questions you ask of yourself, of your team, and of your users. Drawing from over 75 long-format interviews with some of the best and brightest design leaders, this talk explores some of the big questions facing the field, and how you can use the humble question to be a better leader. Warning: this talk may raise more questions than it provides answers for.
Key Insights
-
•
The COVID-19 lockdown disrupted Bedog's ambitious UX lab plans, forcing reflection on personal and professional resilience.
-
•
Global crises like systemic racism, political populism, and war provoke universal existential questions influencing design leadership.
-
•
Provocative questions can challenge the status quo but carry risks as seen in Socrates’ trial and death.
-
•
UX and design fields remain predominantly white and male, with significant underrepresentation of people of color and women.
-
•
Ethical dilemmas in design require designers to act as de facto ethicists, balancing business pressures with moral responsibility.
-
•
Amy Jimenez exemplifies the difficulty of standing up for ethical principles within large enterprises.
-
•
Successful problem-solving often benefits from mixed methods and respect for indigenous knowledge, as in the Easter Island moai example.
-
•
Changing the stories we tell ourselves about our challenges can empower us to act and find meaning, demonstrated by Dr. Susan Weinschenk’s cancer narrative.
-
•
Bad questions reinforce victimhood and limit potential; good questions foster curiosity, learning, and constructive change.
-
•
Design leaders should focus on creating their own tables and influence through expertise and collaborative respect rather than simply demanding inclusion.
Notable Quotes
"That night at 11:59 PM the entire nation of New Zealand would move into what was called a level 4 lockdown."
"Why was the universe doing this to me? That was a bad question."
"Socrates was known in Athenian society as a gadfly, a fly that bites livestock, for his overt and intentional interference with the Athenian power structure."
"Who do you see? Who do you not see? Why do you not see them?"
"We don’t have to restrict ourselves to playing the canary in the coal mine. We can design the harm out of our products before they’ve even taken flight."
"If only we could just get that seat at the table."
"They walked. The locals were most likely right."
"The stories we tell are framed by the questions we ask. Our stories repeated become our beliefs and our beliefs influence our behavior."
"I’m very fortunate. I have great medical care. I don’t know what’s going to happen, but I am going to live my life to the fullest."
"Are the questions that you are asking and the stories that you are telling yourself serving you?"
Or choose a question:
More Videos
"Taking responsibility for our behaviors starts with an apology and continues with regular feedback and action."
Darian DavisLessons from a Toxic Work Relationship
January 8, 2024
"We built an equity learning community with 25 virtual sessions, 4 interagency roundtables, and one-on-one consultations with 37 agencies."
Aaron Stienstra Lashanda HodgeLeveraging Civic Design to Advance Equity and Rebuild Trust in the US Federal Government
December 8, 2021
"It’s like showing up to a building and the elevator’s not working, so you have to take the stairs—that’s what happens when my preferred navigation methods don’t work."
Kavana RameshMeaningful inclusion: Practicing accessibility research with confidence
September 24, 2024
"Elizabeth Churchill framed AI as a pedal assist system, helping us go further and faster but sometimes needing to dial it back."
Helen ArmstrongAugment the Human. Interrogate the System.
June 7, 2023
"All models are wrong, but some are useful."
Scott PlewesWhy Isn't Your UX Approach Going Viral?: A Mathematical Model
March 28, 2023
"The New European Bauhaus combines aesthetics, inclusivity, and climate-neutral ambitions to transform built environments by 2050."
Christian BasonExpand—Rethinking Design for Public Challenges
September 14, 2022
"Tool use lets the model decide itself when to call external APIs or services to get needed information."
Peter Van DijckBuilding impactful AI products for design and product leaders, Part 3: Understand AI architectures: RAG, Agents, Oh My!
July 30, 2025
"Everything is designed, much of it poorly, so it’s incumbent on us to redesign capitalism and systems more inclusively."
Soma Ghosh Savina Hawkins Dave Hoffer Rob Thomas Victor UdoewaWhat emerging methods are advancing UX research [Advancing Research Community Workshop Series]
September 28, 2023
"There’s a double-edged sword for minorities who must adapt socially; it brings both burden and power."
Steve Portigal Susan Simon-Daniels Tamara Hale Randolph Duke IIWar Stories LIVE! Q&A-Discussion
March 30, 2020