Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

SCALE: Discussion
Gold
Friday, June 15, 2018 • Enterprise Experience 2018
Share the love for this talk
SCALE: Discussion
Speakers: Tricia Wang
Link:

Summary

In this panel, Jen, John, and Nancy share their experiences and advice for UX professionals facing obstacles in enterprise environments. Nancy emphasizes building credibility through small wins and finding mentors to help push ideas forward, illustrated by her internationalization work at Uber. John highlights the importance of patience, learning from perceived failures, and maintaining a long-term perspective beyond immediate product goals. Jen advises embracing discomfort and being open to being wrong as critical to growth and influence. The panel also discusses balancing UX debt reduction with innovative projects using portfolio strategies and systematic prioritization, such as scoring opportunities by importance and difficulty. A major theme is respecting cultural differences in global UX design, avoiding imposing Western norms, and learning from marginalized communities to foster more ethical and impactful design. The conversation underscores that success in enterprise UX demands collaboration, persistence, adaptability, and a mindset open to continuous feedback and cultural humility.

Key Insights

  • Building credibility early through small collaborative projects can open doors for bigger UX initiatives, as Nancy experienced at Intel.

  • Patience and accepting being perceived as wrong can strengthen influence over time, as John describes.

  • Embracing discomfort and being comfortable with being wrong helps break down personal and professional barriers, a key lesson from Jen.

  • Finding mentors and sponsors who leverage their privilege is crucial to advancing UX projects, according to Nancy's experience at Uber.

  • Conducting post-mortems on missed product opportunities helps create actionable processes to improve future collaboration and outcomes.

  • Balancing UX debt and innovation requires a portfolio mindset, embedding a culture of urgency and long-term visioning within teams.

  • Systematic prioritization using matrices based on importance and difficulty aids in focusing efforts on meaningful UX work.

  • Global UX design must respect local cultures and avoid imposing Western biases, promoting learning from diverse communities.

  • Designing for marginalized communities can reveal cost-effective, scalable solutions that benefit broader user bases.

  • Maintaining a long-range view beyond immediate targets prevents 'target fixation' and enables sustainable enterprise innovation.

Notable Quotes

"You need to build credibility. It's not enough to just state a problem, you have to show you'll do the work and push for it."

"I've thrived on being wrong and making mistakes, even when I wasn't actually wrong."

"Being comfortable with discomfort is key — if someone tells me I'm wrong, I'm okay with that."

"Positive mutual regard helps uncover root causes behind people’s behaviors to build collaboration rather than combat."

"When ideas don't make it into the product, I do a post-mortem to share opportunities missed and improve the process."

"You have to look two or three steps ahead so you're not chasing what's right in front of you — avoid target fixation."

"You have to find mentors and sponsors who leverage their privilege to help you get as far as possible."

"Every culture has things to celebrate and improve upon; we should learn from others instead of imposing our own standards."

"Systematizing work and using matrices of importance versus difficulty helps prioritize meaningful projects."

"Designing for marginalized communities often shows how to build scalable solutions with limited resources, saving money."

Ask the Rosenbot
John Donmoyer
Shipping your code generation experiments to production
2025 • Designing with AI 2025
Gold
Bria Alexander
Opening Remarks
2023 • DesignOps Summit 2023
Gold
Amber Knabl
Empowering innovation: The critical role of inclusive product development in the AI era
2024 • Designing with AI 2024
Gold
Ali Jeffery
How DesignOps Helped Enable Wall Street to Work Remotely
2020 • DesignOps Summit 2020
Gold
Nathan Curtis
Beyond the Toolkit: Spreading a System Across People & Products
2016 • Enterprise UX 2016
Gold
Aurobinda Pradhan
Introduction to Collaborative DesignOps using Cubyts
2022 • DesignOps Summit 2022
Gold
Rittika Basu
Age and Interfaces: Equipping Older Adults with Technological Tools
2023 • Advancing Research Community
Holly Cole
Panel Discussion: Growing People and Teams
2018 • DesignOps Summit 2018
Gold
Roberta Dombrowski
Making Research a Team Sport
2022 • Advancing Research 2022
Gold
Jorge Arango
Design as an Antidote to VUCA
2019 • Enterprise Community
Anna Nguyen
Why Our Voice of the Customer is Better Than Yours
2022 • Advancing Research 2022
Gold
Gregg Bernstein
Opportunistic Research with Gregg Bernstein
2019 • Advancing Research Community
Francesca Barrientos, PhD
You Need Your Own Definition of Design Maturity
2022 • Design at Scale 2022
Gold
Nathan Shedroff
Double Your Mileage: Use Your Research Strategically
2020 • Advancing Research 2020
Gold
Monty Hammontree
The Future of UX Research
2020 • Advancing Research Community
Laura Klein
Human vs. machine: Testing AI’s ability to synthesize and analyze research
2026 • Advancing Research 2026
Conference

More Videos

Louis Rosenfeld

"Iteration means don’t prepare your talk the night before. Start early, practice, and evolve your message over time."

Louis Rosenfeld Jemma Ahmed Christian Crumlish Uday Gajendar Chris Geison

Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?

May 2, 2024

Jilanna Wilson

"Emojis and GIFs have become effective tools for remote teams to add expression and prevent miscommunication."

Jilanna Wilson

Distributed Design Operations Management

October 23, 2019

Matt Webb

"AI intelligence is too cheap to meter, or we can call it McKinsey interns too cheap to meter."

Matt Webb

Context Window: Five Futures for AI

June 11, 2025

Sam Proulx

"Accessibility is not a single project, it’s a journey that requires continuous iteration and improvement."

Sam Proulx

Accessibility: An Opportunity to Innovate

September 8, 2022

Theresa Neil

"You don’t need an MD or PhD to be effective in healthcare UX; humility, curiosity, and preparation are essential."

Theresa Neil

Designing for Wellness: Specializing in Healthcare

May 22, 2024

Peter Van Dijck

"Evals define a shared definition of good with tests to measure it, and that is the secret sauce for building great AI products."

Peter Van Dijck

Hands-on AI #2: Understanding evals: LLM as a Judge

October 15, 2025

Rachel Posman

"It’s okay to be bossy because we need leaders who are opinionated and thoughtful and have a point of view."

Rachel Posman John Calhoun

"Ask Me Anything" with Rachel Posman and John Calhoun, Authors of the Upcoming Rosenfeld Book, The Design Conductors

September 25, 2024

Tricia Wang

"Designers are the most insecure function in many companies because their role—to represent people's needs—is both critical and ambiguous."

Tricia Wang

The most popular design thinking strategy is BS

January 27, 2022

Sarah Auslander

"Civic action as proof of concept to get government moving, to get the wheels turning was really interesting."

Sarah Auslander Betsy Ramaccia Gordon Ross

Insights Panel

November 18, 2022