Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

SCALE: Discussion
Gold
Friday, June 15, 2018 • Enterprise Experience 2018
Share the love for this talk
SCALE: Discussion
Speakers: Tricia Wang
Link:

Summary

In this panel, Jen, John, and Nancy share their experiences and advice for UX professionals facing obstacles in enterprise environments. Nancy emphasizes building credibility through small wins and finding mentors to help push ideas forward, illustrated by her internationalization work at Uber. John highlights the importance of patience, learning from perceived failures, and maintaining a long-term perspective beyond immediate product goals. Jen advises embracing discomfort and being open to being wrong as critical to growth and influence. The panel also discusses balancing UX debt reduction with innovative projects using portfolio strategies and systematic prioritization, such as scoring opportunities by importance and difficulty. A major theme is respecting cultural differences in global UX design, avoiding imposing Western norms, and learning from marginalized communities to foster more ethical and impactful design. The conversation underscores that success in enterprise UX demands collaboration, persistence, adaptability, and a mindset open to continuous feedback and cultural humility.

Key Insights

  • Building credibility early through small collaborative projects can open doors for bigger UX initiatives, as Nancy experienced at Intel.

  • Patience and accepting being perceived as wrong can strengthen influence over time, as John describes.

  • Embracing discomfort and being comfortable with being wrong helps break down personal and professional barriers, a key lesson from Jen.

  • Finding mentors and sponsors who leverage their privilege is crucial to advancing UX projects, according to Nancy's experience at Uber.

  • Conducting post-mortems on missed product opportunities helps create actionable processes to improve future collaboration and outcomes.

  • Balancing UX debt and innovation requires a portfolio mindset, embedding a culture of urgency and long-term visioning within teams.

  • Systematic prioritization using matrices based on importance and difficulty aids in focusing efforts on meaningful UX work.

  • Global UX design must respect local cultures and avoid imposing Western biases, promoting learning from diverse communities.

  • Designing for marginalized communities can reveal cost-effective, scalable solutions that benefit broader user bases.

  • Maintaining a long-range view beyond immediate targets prevents 'target fixation' and enables sustainable enterprise innovation.

Notable Quotes

"You need to build credibility. It's not enough to just state a problem, you have to show you'll do the work and push for it."

"I've thrived on being wrong and making mistakes, even when I wasn't actually wrong."

"Being comfortable with discomfort is key — if someone tells me I'm wrong, I'm okay with that."

"Positive mutual regard helps uncover root causes behind people’s behaviors to build collaboration rather than combat."

"When ideas don't make it into the product, I do a post-mortem to share opportunities missed and improve the process."

"You have to look two or three steps ahead so you're not chasing what's right in front of you — avoid target fixation."

"You have to find mentors and sponsors who leverage their privilege to help you get as far as possible."

"Every culture has things to celebrate and improve upon; we should learn from others instead of imposing our own standards."

"Systematizing work and using matrices of importance versus difficulty helps prioritize meaningful projects."

"Designing for marginalized communities often shows how to build scalable solutions with limited resources, saving money."

Ask the Rosenbot
Suzan Bednarz
AccessibilityOps for All
2024 • DesignOps Summit 2020
Gold
Husani Oakley
Bias Towards Action: Building Teams that Build Work
2018 • Enterprise Experience 2018
Gold
Bria Alexander
Opening Remarks
2021 • DesignOps Summit 2021
Gold
Peter Van Dijck
Building impactful AI products for design and product leaders, Part 1: The new product journey
2025 • Rosenfeld Community
Peter Merholz
The Trials and Tribulations of Directors of UX
2023 • Enterprise Community
Greg Petroff
Software as Material—A Redux
2023 • Enterprise UX 2023
Gold
Dr. Jamika D. Burge
Theme 3 Intro
2022 • Advancing Research 2022
Gold
Nicole Wright
Democratizing Research at HoneyBook
2022 • Advancing Research 2022
Gold
Bria Alexander
Opening Remarks
2021 • DesignOps Summit 2021
Gold
Rachel Posman
"Ask Me Anything" with Rachel Posman and John Calhoun, Authors of the Upcoming Rosenfeld Book, The Design Conductors
2024 • DesignOps Summit 2024
Gold
Victor Udoewa
Radical Participatory Design: Decolonizing Participatory Design Processes
2021 • Civic Design 2021
Gold
Jon White
Unsticking Research for Better Information Flow
2026 • Advancing Research 2026
Conference
Sheryl Cababa
Living in the Clouds: Adopting a Systems Thinking Mindset
2023 • Enterprise UX 2023
Gold
Jose Coronado
People First - Design at JP Morgan
2021 • Design at Scale 2021
Gold
Lisa Welchman
Cleaning Up Our Mess: Digital Governance for Designers
2018 • Enterprise Experience 2018
Gold
Robert Fabricant
Shifting dynamics: The evolving relationship between researchers, participants, and organizational systems
2025 • Advancing Research 2025
Gold

More Videos

Carol Scott

"Trauma-informed approaches are like seat belts and airbags for tech products."

Carol Scott Melissa Eggleston

Avoid Harming Your Team and Users: Promoting Care and Brand Reputation with Trauma-Informed UX Practices

February 5, 2025

Lija Hogan

"Being fluent in multiple data languages and understanding behavioral and attitudinal data will be essential."

Lija Hogan Milan Mijatovic Sam Proulx Louis Rosenfeld

Three Years Out: Perspectives on the Near-Term Future of User Research

March 15, 2024

Sam Proulx

"Starting your accessibility efforts on mobile makes the process simpler and easier to reuse when expanding to other platforms."

Sam Proulx

Mobile Accessibility and You

June 9, 2022

Ana Ferreira

"Start with trust by default; most people won’t disappoint you and will deliver responsibly."

Ana Ferreira

Designing Distributed: Leading Doist’s Fully Remote Design Team in Six Countries

January 8, 2024

Jorge Arango

"The best way to understand these technologies is to learn them hands-on, especially if your work involves language or taxonomies."

Jorge Arango

Scale Smart: AI-Powered Content Organization Strategies

September 24, 2024

Chris Moses

"The first year federal incentives ended, the market changed completely; buyers started listening to end users more."

Chris Moses

Stretching the Definition of DesignOps with Product Development

November 7, 2018

Trisha Causley

"In a chat interface, you’re able to fill in the information that you missed and iterate on the output as it’s being generated."

Trisha Causley

[Demo] Complexity in disguise: Crafting experiences for generative AI features

June 5, 2024

Clara Kliman-Silver

"Novice users can try things out thanks to automation, but experts can focus on the challenging and creative pieces."

Clara Kliman-Silver

UX Futures: The Role of Artificial Intelligence in Design

June 7, 2023

Michael Polivka

"Relationship maps help you get stuff done with people who don’t report to you and aren’t accountable to you."

Michael Polivka

Scaling Design through Relationship Maps

November 7, 2017