Summary
In the opening session for Design at Scale 2022, Bria addresses the ongoing crises that have left many professionals in the design sector feeling undervalued and disconnected. She captures the audience's shared experiences of frustration, including the challenges of being overlooked, brought into projects too late, and the insufficient investment in design by executives. Bria sets a tone of empowerment and positivity, highlighting the importance of strong design practices that not only raise design maturity but also support the well-being and purpose of design professionals. She encourages the audience to engage with the day’s talks and discussions, aiming for them to find inspiration and re-energization to lead cultural changes within their teams and organizations.
Key Insights
-
•
Many design professionals feel their value is overlooked in organizations.
-
•
There's a common fatigue from constant crises and lack of recognition.
-
•
Empowerment and positivity can help mitigate feelings of disconnect.
-
•
Strong design practices are essential for improving design maturity.
-
•
Team members seek connection, purpose, and engagement in their work.
-
•
Executives need to prioritize and properly invest in design initiatives.
-
•
Creating a culture of empowerment can lead to better outcomes for companies and customers.
-
•
The talks aim to provide actionable ideas for building resilient design practices.
-
•
A re-energized workforce can significantly contribute to organizational success.
-
•
Change starts within teams, fostering a supportive environment.
Notable Quotes
"We are thrilled to have you once again."
"Our theme today is design practices and times of crisis."
"Many of us in this field are tired of not having our value understood."
"We want to feel valued and satisfied with our day-to-day work experience."
"We want to have a sense of purpose and a positive impact."
"Today is about empowerment and positivity at scale."
"Today's talks are an antidote to uncertainty at scale."
"Let's lead the change in culture we want for ourselves and our team members."
"Enjoy the talks, engage in the conversation, and explore new ideas."
More Videos
"We help organizations build relationships with their audiences just like people do."
Noz UrbinaRapid AI-powered UX (RAUX): A framework for empowering human designers
May 1, 2025
"There are guidelines that we rely on to help us stay together."
Jim KalbachJazz Improvisation as a Model for Team Collaboration
June 4, 2019
"I want you to take a little time out of your week and say, hey, what is it like working for me?"
Holly ColeUnderstanding Experiences: When you have to do more than work
November 8, 2018
"Hello, everyone, my name is Jack Behar and I will be leading this session."
Jack BeharHow to Build Prototypes that Behave like an End-Product
December 6, 2022
"You don't want to miss out on one of the really cool parts about the conference, which is going home with a bunch of cool swag."
Bria AlexanderOpening Remarks
October 3, 2023
"Organizations must build a culture of safe experimentation and reward curiosity."
Erika FlowersAI-Readiness: Preparing NASA for a Data-Driven, Agile Future
June 10, 2025
"The future of education lies in collaboration and adaptation."
Kristin SkinnerFive Years of DesignOps
September 29, 2021
"Some of us met backstage for the first time today."
Jim KalbachJazz Improvisation as a Model for Team Collaboration
November 6, 2017
"Diverse teams lead to better outcomes by forming teams of different experiences."
Surya VankaUnleashing Swarm Creativity to Solve Enterprise Challenges
June 10, 2021
