Summary
How can you recognize and harness all forms of leadership within a team operating in a fast-paced environment? This talk will explore the strategies to identify and leverage both visible and invisible leadership in teams formed quickly to deliver high-impact work. Using the example of the Photoshop AI team, which developed the Generative Fill feature just months after being assembled, Briana will discuss how to cultivate a culture that elevates all contributors. Learn how to foster and sustain an environment where every form of leadership is valued, leading to extraordinary transformations in your organization.
Key Insights
-
•
Silent leaders prefer action over words and advocate best in intimate settings rather than large groups.
-
•
Recognizing and amplifying hidden contributions is key to delivering high-impact design outcomes.
-
•
Using team exercises to uncover strengths, sensitivities, and work styles helps cultivate an environment for peak performance.
-
•
Co-creating a mission statement and success metrics grounds teams amidst fast-changing, uncertain technologies like generative AI.
-
•
Different team members adopt natural roles such as farmer, forger, gardener, and fisherwoman, which enable balanced collaboration.
-
•
Protecting heads-down time is essential to maintain focus and quality in creative AI product development.
-
•
Saying no to shiny objects and maintaining core principles prevents distraction in rapidly evolving markets.
-
•
Inclusive leadership that connects dots between people, stakeholders, and priorities drives aligned high-impact work.
-
•
Grounding new AI tools in existing user workflows and creative control preserves user trust.
-
•
Amplification of team members’ work inside and outside the organization builds leadership culture beyond immediate teams.
Notable Quotes
"Silent leaders are people who prefer action over words and advocate in more intimate settings."
"What our users see is the perfect plate, but there is so much unseen work behind it."
"We had no recipe, no formula, just vibes."
"Dana is a reliable, solutions-oriented designer who prefers honest feedback but needs clear expectations."
"Our team mission was to accelerate learning and productization of AI and ML technologies in digital imaging."
"We decided not to chase shiny objects because we wanted to stay true to our mission."
"Michael became our farmer maintaining steady flow; Davis our forger bringing world-class UX; Dana our gardener cultivating quality work."
"As the delivery driver, I connected the dots, got people briefs, and sometimes said no to lofty leadership requests."
"Generative fill is now the most used tool in Photoshop, with 3 million users and over 2.3 billion images generated."
"If a feature didn’t align with our core UX principles, it probably didn’t belong in our application."
Or choose a question:
More Videos
"Don’t be afraid to poke the bear; controversy can help make your talk stand out and provoke meaningful discussion."
Louis Rosenfeld Jemma Ahmed Christian Crumlish Uday Gajendar Chris GeisonCoffee with Lou #3: What Makes for a Successful UX Conference Presentation?
May 2, 2024
"Sending small care packages to remote team members goes a long way in showing we care and building connection."
Jilanna WilsonDistributed Design Operations Management
October 23, 2019
"The challenge is how do we relate to AI interfaces, because surely it isn’t just this chat-based loop."
Matt WebbContext Window: Five Futures for AI
June 11, 2025
"Disability isn't rare; one in five people have a disability right now."
Sam ProulxAccessibility: An Opportunity to Innovate
September 8, 2022
"We could become healthcare experts because we actually did have a portfolio in healthcare already."
Theresa NeilDesigning for Wellness: Specializing in Healthcare
May 22, 2024
"You want to ask an LLM to evaluate the fuzzy stuff because there’s no black and white output."
Peter Van DijckHands-on AI #2: Understanding evals: LLM as a Judge
October 15, 2025
"It’s okay to be bossy because we need leaders who are opinionated and thoughtful and have a point of view."
Rachel Posman John Calhoun"Ask Me Anything" with Rachel Posman and John Calhoun, Authors of the Upcoming Rosenfeld Book, The Design Conductors
September 25, 2024
"Web3 offers a unique chance to get involved early before some of the ethical challenges of Web2 take root."
Tricia WangThe most popular design thinking strategy is BS
January 27, 2022
"Who creates the conditions for civic design to slow down? Can we afford to slow down? Can we afford not to slow down?"
Sarah Auslander Betsy Ramaccia Gordon RossInsights Panel
November 18, 2022