Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Incremental Steps to Drive Radical Innovation in Policy Design
Gold
Friday, November 18, 2022 • Civic Design 2022
Share the love for this talk
Incremental Steps to Drive Radical Innovation in Policy Design
Speakers: Sarah Auslander
Link:

Summary

The complex challenges local government is tasked with addressing are often the result of national government policy or lack of one. One such challenge is the high cost of living. While working within the Tel-Aviv-Yafo Municipality, the team was tasked with reducing the high cost of living in the city. In this presentation Sarah will share a design process that engaged residents but left leadership behind, how the team overcame this obstacle to eventually engage city leadership and drive implementation of a radically innovative policy (one where local government picks up the slack in the national policy).

Key Insights

  • Radical policy change can be achieved through incremental, highly visible pilots that build trust and demonstrate feasibility.

  • Cities often resist taking responsibility over areas dominated by national policies due to fears of long-term liabilities.

  • Engaging private sector stakeholders and residents collaboratively uncovers diverse opportunities and fosters empathy in city management.

  • Digital platforms like Facebook groups can serve as effective direct communication channels between residents and city officials, creating community advocacy.

  • Physical public space adaptations, such as pop-up play areas and toy sheds, enable quick, low-commitment interventions that yield community excitement.

  • Embedding a dedicated staff member within city government strengthens cross-organizational collaboration and sustains initiatives.

  • Addressing early childhood needs requires integrating services across city departments like Parks, Community, Education, and Infrastructure.

  • Despite strong initiatives, broader economic factors like housing affordability remain huge challenges largely shaped by national policy.

  • Multi-channel presence—physical and digital—helps reach a wider demographic and amplify impact, although socioeconomically disadvantaged neighborhoods still face barriers.

  • Small investments spread across multiple city projects can secure general manager support by balancing impact and feasibility.

Notable Quotes

"Incremental change was used to drive a radical shift in policy despite initial resistance."

"The mayor and CEO were concerned that if the city stepped in on early childhood education, they'd own it forever."

"Private educators were surprisingly open to collaborating because they were hungry for change."

"Thousands of parents came with their children to play in the pop-up urban play space downtown."

"Quick pilots are low in commitment, highly visible, and get everyone excited while figuring out funding later."

"Having a dedicated staff member created a point of contact for all things early childhood in the city government."

"Digitaf changed the way parents experience early childhood by connecting them to affordable municipal services."

"A Facebook group became a primary communication channel where parents post both praise and complaints."

"Cross-departmental cooperation helped redesign playgrounds with features that support early brain development."

"Small, tactical projects helped us secure political will and organizational capacity needed for systemic policy change."

Ask the Rosenbot
Neema Mahdavi
Operationalizing DesignOps
2018 • DesignOps Summit 2018
Gold
Jesse Zolna
Inviting the Whole Org to Come See For Yourself
2020 • Advancing Research 2020
Gold
Katie Hansen
Experimental research: techniques for deep, psychology-driven insights
2025 • Advancing Research 2025
Gold
Dan Willis
Enterprise Storytelling Sessions
2015 • Enterprise UX 2015
Gold
Adam Cutler
Discussion
2016 • Enterprise UX 2016
Gold
Brendan Jarvis
It was the Best of Times. It was the Worst of Times.
2024 • DesignOps Summit 2024
Gold
Jennifer Bolduc
What's involved with getting people back to work?: A panel discussion
2021 • DesignOps Community
James Lang
If you can design an app, you can design a community
2025 • Rosenfeld Community
Mark Templeton
Creating a Legacy: the ultimate experience
2017 • Enterprise Experience 2017
Gold
Nicole Wright
Democratizing Research at HoneyBook
2022 • Advancing Research 2022
Gold
Louis Rosenfeld
Opening Remarks
2023 • DesignOps Summit 2023
Gold
Maria Giudice
Empowering change: Reigniting purpose, passion and impact in research
2025 • Advancing Research 2025
Gold
Etienne Fang
The Power of Care: From Human-Centered Research to Humanity-Centered Leadership
2021 • Advancing Research 2021
Gold
Dr. Jamika D. Burge
Theme 3 Intro
2022 • Advancing Research 2022
Gold
Sarah Auslander
Incremental Steps to Drive Radical Innovation in Policy Design
2022 • Civic Design 2022
Gold
Alison Rand
Scaling Impact with Service Design
2021 • DesignOps Community

More Videos

Dave Hoffer

"Titles will change as roles and skills change; what matters is what you need to do, not just what you call it."

Dave Hoffer Joanne Weaver

UX Job Search AMA #2 with Joanne Weaver and Dave Hoffer

May 21, 2025

Sam Proulx

"My father made headlines as a blind man graduating with a computer science degree because it was considered unusual and abnormal."

Sam Proulx

To Boldly Go: The New Frontiers of Accessibility

September 9, 2022

Greg Petroff

"End your day by writing the to-do list for tomorrow; it’s easy to get distracted when you’re not in a full-time gig."

Greg Petroff

Exit Interview #1: Greg Petroff: From Silicon Valley Executive to Sonoma County Possibilitarian

September 24, 2025

Sean Dolan

"Unless it’s designed for digital use it’s not going to get widely shared throughout the organization."

Sean Dolan

A Practical Look at Creating More Usable Enterprise Customer Journeys

October 31, 2019

Allison Sanders

"Celebrating efforts, even when they’re not wins, helps people keep moving forward."

Allison Sanders

Operating with Purpose

January 8, 2024

Ted Neward

"Machine learning could let dogs order just by barking—unique and hard to copy differentiation."

Ted Neward

Theme 4: Enterprise Organizational Journey

June 4, 2019

Michele Wong

"Always engage with the brand team on day one to avoid awkward and confrontational approval processes later."

Michele Wong

Helping Them Help Us

January 8, 2024

Sam Proulx

"Desktop screen readers can run at speeds up to 800 words per minute because users get used to synthetic speech."

Sam Proulx

Everything You Ever Wanted to Know About Screen Readers

June 11, 2021

Anna Avrekh

"You have to prepare research to withstand scrutiny by anyone so your team can go forward confidently."

Anna Avrekh Dr. John Pagonis Klara Pelcl Sina Schreiber

Expert Panel: Leading in and with Research

March 10, 2022