Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Incremental Steps to Drive Radical Innovation in Policy Design
Gold
Friday, November 18, 2022 • Civic Design 2022
Share the love for this talk
Incremental Steps to Drive Radical Innovation in Policy Design
Speakers: Sarah Auslander
Link:

Summary

The complex challenges local government is tasked with addressing are often the result of national government policy or lack of one. One such challenge is the high cost of living. While working within the Tel-Aviv-Yafo Municipality, the team was tasked with reducing the high cost of living in the city. In this presentation Sarah will share a design process that engaged residents but left leadership behind, how the team overcame this obstacle to eventually engage city leadership and drive implementation of a radically innovative policy (one where local government picks up the slack in the national policy).

Key Insights

  • Radical policy change can be achieved through incremental, highly visible pilots that build trust and demonstrate feasibility.

  • Cities often resist taking responsibility over areas dominated by national policies due to fears of long-term liabilities.

  • Engaging private sector stakeholders and residents collaboratively uncovers diverse opportunities and fosters empathy in city management.

  • Digital platforms like Facebook groups can serve as effective direct communication channels between residents and city officials, creating community advocacy.

  • Physical public space adaptations, such as pop-up play areas and toy sheds, enable quick, low-commitment interventions that yield community excitement.

  • Embedding a dedicated staff member within city government strengthens cross-organizational collaboration and sustains initiatives.

  • Addressing early childhood needs requires integrating services across city departments like Parks, Community, Education, and Infrastructure.

  • Despite strong initiatives, broader economic factors like housing affordability remain huge challenges largely shaped by national policy.

  • Multi-channel presence—physical and digital—helps reach a wider demographic and amplify impact, although socioeconomically disadvantaged neighborhoods still face barriers.

  • Small investments spread across multiple city projects can secure general manager support by balancing impact and feasibility.

Notable Quotes

"Incremental change was used to drive a radical shift in policy despite initial resistance."

"The mayor and CEO were concerned that if the city stepped in on early childhood education, they'd own it forever."

"Private educators were surprisingly open to collaborating because they were hungry for change."

"Thousands of parents came with their children to play in the pop-up urban play space downtown."

"Quick pilots are low in commitment, highly visible, and get everyone excited while figuring out funding later."

"Having a dedicated staff member created a point of contact for all things early childhood in the city government."

"Digitaf changed the way parents experience early childhood by connecting them to affordable municipal services."

"A Facebook group became a primary communication channel where parents post both praise and complaints."

"Cross-departmental cooperation helped redesign playgrounds with features that support early brain development."

"Small, tactical projects helped us secure political will and organizational capacity needed for systemic policy change."

Ask the Rosenbot
John Calhoun
Two Sides of the DesignOps Coin: Teams Ops and Product Ops
2024 • DesignOps Summit 2020
Gold
Daniel J. Rosenberg
Digital Medicine Design
2019 • Enterprise Community
Erika Flowers
AI-Readiness: Preparing NASA for a Data-Driven, Agile Future
2025 • Designing with AI 2025
Gold
Maria Giudice
Becoming a Changemaker by Leading with Design
2023 • Advancing Research 2023
Gold
Jodi Forlizzi
Design and AI innovation
2024 • Designing with AI 2024
Gold
Peter Morville
The Architecture of Understanding
2015 • Enterprise UX 2015
Gold
Prayag Narula
How to Empower Your Designers to Do Good Research – And Why You Want To
2022 • Design at Scale 2022
Gold
Dave Malouf
The Future of DesignOps
2024 • DesignOps Summit 2020
Gold
Candace Myers
Standardizing Design at Scale
2022 • DesignOps Summit 2022
Gold
Angelos Arnis
Navigating the Rapid Shifts in Tech's Turbulent Terrain
2023 • DesignOps Summit 2023
Gold
Dr. Jamika D. Burge
The Future of Research: Bridging the Gaps
2021 • Advancing Research Community
Jacqui Frey
Setting the Table for Dynamic Change
2019 • DesignOps Summit 2019
Gold
Ilana Lipsett
Anticipating Risk, Regulating Tech: A Playbook for Ethical Technology Governance
2021 • Civic Design 2021
Gold
Sharon Banh
Reimagining research: What does the field need to grow? [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Josina Vink
Navigating the pitfalls of systems thinking in service design
2024 • Advancing Service Design 2024
Gold
Holly Cole
Panel Discussion: Growing People and Teams
2018 • DesignOps Summit 2018
Gold

More Videos

Boon Yew Chew

"We need to work on relationships with stakeholders because that’s how things get done in complex systems."

Boon Yew Chew

Making Sense of Systems—and Using Systems to Make Sense of the Enterprise

June 6, 2023

Dan Donald

"Our job is to help others do great work, not to create perfect components for our own ego."

Dan Donald

Design Systems as a Vehicle for Systemic Change

June 1, 2023

Fatimah Richmond

"No one sees the end-to-end metrics of research impact, so the work remains invisible at the corporate level."

Fatimah Richmond

The Future of ReOps as a Strategic Function: A Roadmap for Getting There

March 25, 2024

Joseph Meersman

"There is no formula for good critiques, but mindset is behavior over time: humility, active listening, gratitude, owning blind spots, and acknowledgment."

Joseph Meersman

Sweating the Pixel: Scaling Quality through Critique

June 10, 2021

Melinda Belcher

"Kate Middleton has been doing this for a hot minute, invested in maintaining the status quo because if it ain't broke, why fix it?"

Melinda Belcher

Bridging the Gap: Making the Most of the Differences Between Agency and Enterprise

January 8, 2024

Uday Gajendar

"Craft means intent and care even in digital products; for example, the bounce animation of Google Maps’ pin shows someone cared."

Uday Gajendar Adam Richardson

From AI to Zeitgeist: Theory as the design antidote to AI hype

March 27, 2025

Laura Smith

"Procurement in local government favors old, single-sale products, making adoption of new services challenging despite long-term savings."

Laura Smith Tom Gayler

Embedding Service Design and Agile Practice within UK Planning Teams to Create Services that Last

December 3, 2024

Catt Small

"If you’re sitting there thinking I need to build out this project and nobody else is saying the same thing, it means you have to do it, period."

Catt Small Micah Bennett Brian Carr Jessica Harllee

What's Next for ICs: Exploring Staff and Principal Designer Roles

February 22, 2024

Katie Johnson

"With LLMs, the product itself is no longer a dependent variable; experiences diverge per user."

Katie Johnson

Disrupting generative AI products with just-in-time consumer insights

June 4, 2024