Summary
When products and services change fundamentally, the practice of Design must change fundamentally, also. What has become of Design in the 21st century, and what is the role of Systems? What does leadership mean and what is innovation, really? Language, conversation, diversity, responsibility, ethics, experimentation are in the necessary mix for today's organizations.
Key Insights
-
•
Systemic thinking is essential for modern design to tackle complex, wicked problems.
-
•
Cybernetics, as a discipline focusing on systems with purpose, offers valuable insights for design.
-
•
Effective design requires collaboration across diverse stakeholders to avoid tunnel vision.
-
•
Shared values and language are critical to successful and meaningful design processes.
-
•
A continuous feedback loop allows for adaptation and improvement in design outcomes.
Notable Quotes
"Systemic thinking is the foundation of 21st-century design."
"Design requires teams because we can't be experts in everything needed to create a product."
"Conversation is 21st-century design."
"Language is critical for organizations to articulate shared values and intentions."
"We must develop new language to see new things as the world changes."
More Videos
"Optimal performance is about making external conditions match your goals."
Jacqui FreyFlow and Superfluidity for Design Orgs
November 7, 2018
"Each time we communicate, we share in the basic need for human connection."
Laura Gatewood Laine ProkayBeyond Buzzwords: Adding Heart to Effective Slack Communication
September 23, 2024
"Don't underestimate the skills you already have and how you can teach others."
Johanna KollmannInsights-Driven Product Strategy: Get your Research to Count
December 6, 2022
"Take advantage of our sponsor sessions because they are really high quality and free."
Bria AlexanderDay 3 Welcome
September 25, 2024
"If you have really good ideation techniques built into your design process, you can save a lot of time later on and a lot of headaches."
Billy CarlsonIdeation tips for Product Managers
December 6, 2022
"It's easy to stay immersed in digital, but physical contexts matter immensely for designing multi-channel experiences."
Catherine DubutBridging Physical and Digital Spaces: Approaches to Retail Service Design
March 18, 2021
"At Salesforce, our values are at the core of what we do."
Kim Holt Emma Wylds Pearl Koppenhaver Maisee XiongA Salesforce Panel Discussion on Values-Driven DesignOps
September 8, 2022
"What's the last bad experience you had with another discipline?"
Adrian HowardSturgeon’s Biases
September 25, 2024
"Good time zone everyone."
Asia HoePartnering with Product: A Journey from Junior to Senior Design
November 29, 2023
