Summary
When products and services change fundamentally, the practice of Design must change fundamentally, also. What has become of Design in the 21st century, and what is the role of Systems? What does leadership mean and what is innovation, really? Language, conversation, diversity, responsibility, ethics, experimentation are in the necessary mix for today's organizations.
Key Insights
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Systemic thinking is essential for modern design to tackle complex, wicked problems.
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Cybernetics, as a discipline focusing on systems with purpose, offers valuable insights for design.
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Effective design requires collaboration across diverse stakeholders to avoid tunnel vision.
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Shared values and language are critical to successful and meaningful design processes.
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A continuous feedback loop allows for adaptation and improvement in design outcomes.
Notable Quotes
"Systemic thinking is the foundation of 21st-century design."
"Design requires teams because we can't be experts in everything needed to create a product."
"Conversation is 21st-century design."
"Language is critical for organizations to articulate shared values and intentions."
"We must develop new language to see new things as the world changes."
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