Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Women-Centric Research: What, Why, How
Gold
Wednesday, March 29, 2023 • Advancing Research 2023
Share the love for this talk
Women-Centric Research: What, Why, How
Speakers: Mansi Gupta
Link:

Summary

The inclusion of women in research has existed in narrow and siloed ways, if at all. Usually we include women when the project has an active gender focus (often in international development projects), or in an effort towards more inclusive research. But, we are not practising inclusion of women unless it is deeply embedded in both, the way we do research and what we do research about. In this session, Mansi will share Women-Centric Design: a methodology and toolkit to equip designers and decision makers to actively design with and for women. Drawing from her research with gender and feminist practitioners around the world, Mansi will introduce researchers to themes that are core to serving women as equal users of our design — and the role research can play in broadening our project scopes so we can shift away from overlooking women towards truly including them.

Key Insights

  • Women often face common barriers across various sectors, yet these are not adequately addressed in project design.

  • Projects centered on women's needs frequently forget to include women's voices and perspectives.

  • Safety is a fundamental concern for women that is often overlooked in design.

  • Non-linearity reflects the unique challenges women face, which are invisible to conventional design processes.

  • Trust is eroded when systems do not meet women's needs, reinforcing stereotypes and creating confidence gaps.

  • Men have a crucial role in advancing women's-centric design and should not be excluded from the conversation.

  • Design and research need to be proactive in addressing women's experiences rather than reactive to issues that arise.

  • Understanding the complexities of women's lives will lead to better service delivery and address hidden burdens.

  • Inclusivity in design must include diverse lived experiences and recognize intersectionality.

  • Evaluating projects through the lens of women-centricity can reveal areas for improvement and enhance impact.

Notable Quotes

"The question I was really trying to answer was how can we not forget about women?"

"We frame women as a minority, setting them up to be forgettable, dispensable, and ignorable."

"Voice recognition technologies have been reported to mock terms that are important to women."

"Women are more likely to shoulder burdens that are often invisibilized in our research and design processes."

"We need to include men as part of the solution in advocating for women's needs."

"Safety is often taken for granted, leading to disengagement and diminished access to resources."

"When we ignore non-linearity, we exacerbate women's burdens and penalties in society."

"It's essential to carve out an active role for men in discussions about gender equality and design."

"We cannot really talk about designing for women without including men."

"The Women's Centric eye helps us see that solutions can be on a spectrum from offensive to holistic."

More Videos

Sam Proulx

"Tasks often take longer if assistive tech users are unfamiliar with testing environments."

Sam Proulx

SUS: A System Unusable for Twenty Percent of the Population

December 9, 2021

Kristin Skinner

"There was a significant shift in terms of the scope of the role of design operations during the pandemic."

Kristin Skinner

Theme 1 Intro

September 29, 2021

Dan Hill

"Technology affects cities directly and profoundly."

Dan Hill

Designing for the infrastructures of everyday life

June 4, 2024

Chris Hodowanec

"Our UX work guides the entire team, but it only does so when it’s written and distributed."

Chris Hodowanec

Agile + User Experience: How to navigate the Agile landscape as an UX Practitioner

November 16, 2022

Rittika Basu

"Older adults frequently prefer larger devices that are easier to read and interact with."

Rittika Basu

Age and Interfaces: Equipping Older Adults with Technological Tools (Videoconference)

February 23, 2023

Tim Frick

"We quickly learned that if clients didn't understand sustainability, we needed to educate them."

Tim Frick

The journey of building a sustainable design practice

April 23, 2025

Victor M. Gonzalez

"We're excited to open another apprentice lab to cover more countries."

Victor M. Gonzalez

Practicing Learners and Learning Practitioners

March 10, 2021

"We can't deliver anything well if we don't put on our own oxygen mask first."

World Usability Day Panel Discussion (Videoconference)

November 10, 2022

Sam Proulx

"Mobile screen readers need to intercept gestures all the time because of the touchscreen environment."

Sam Proulx

Everything You Ever Wanted to Know About Screen Readers

June 11, 2021