Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Women-Centric Research: What, Why, How
Gold
Wednesday, March 29, 2023 • Advancing Research 2023
Share the love for this talk
Women-Centric Research: What, Why, How
Speakers: Mansi Gupta
Link:

Summary

The inclusion of women in research has existed in narrow and siloed ways, if at all. Usually we include women when the project has an active gender focus (often in international development projects), or in an effort towards more inclusive research. But, we are not practising inclusion of women unless it is deeply embedded in both, the way we do research and what we do research about. In this session, Mansi will share Women-Centric Design: a methodology and toolkit to equip designers and decision makers to actively design with and for women. Drawing from her research with gender and feminist practitioners around the world, Mansi will introduce researchers to themes that are core to serving women as equal users of our design — and the role research can play in broadening our project scopes so we can shift away from overlooking women towards truly including them.

Key Insights

  • Despite many women-focused projects, women’s unique needs and barriers often remain unaddressed due to fragmented approaches.

  • Male universality—the assumption male experience represents all—is a leading cause for gender gaps in design and research.

  • Safety is a paramount yet often overlooked need for women, extending beyond physical safety to psychological and communal safety.

  • Women’s lives are nonlinear with distinct career, health, and social rhythms often ignored by standard designs, causing extra burdens.

  • Trust gaps for women arise from systemic inequalities that cause them to internalize failure and doubt despite structural shortcomings.

  • Including men actively in women-centric design is critical; they are part of the problem and the solution.

  • Practical examples like Sehat Kahani’s telehealth and Cyber Rwanda’s reproductive education illustrate successful integration of non-negotiables.

  • The Women’s Centric Eye framework helps teams assess solutions on a spectrum from offensive to holistic regarding women’s inclusion.

  • Intersectionality must be central in research methods to capture diverse lived experiences of women across identities.

  • Time, cognitive bandwidth, and quantification pressures are major barriers to implementing women-centric design thinking in practice.

Notable Quotes

"How can we not forget about women?"

"Male universality is one of the leading causes of gender gaps."

"Women are often treated as a minority, which sets them up to be forgettable, dispensable, and ignorable."

"Safety is often forgotten because it’s taken for granted, but ignoring safety leads to disengagement and diminished access."

"Women are living nonlinear lives—career breaks, health cycles—that standard designs do not account for."

"Women experience systemic inequality simply by navigating a world that isn’t designed for them."

"Trust is about perceptions versus realities shaped by higher expectations and harsher consequences for women."

"We cannot practice women-centricity without including an active role for men."

"Solutions range on a spectrum from offensive and impartial to informed and holistic toward women."

"Start every project by asking What about women?"

Ask the Rosenbot
Peter Merholz
The Trials and Tribulations of Directors of UX
2023 • Enterprise Community
Dr. Jamika D. Burge
Broad Strokes: Connecting Design, Research, and AI to the World Around Us
2023 • Enterprise UX 2023
Gold
Robin Beers
Research as a Catalyst for Organizational Transformation
2021 • Advancing Research 2021
Gold
Indi Young
Paying Better Attention to the Problem with Indi Young
2019 • Advancing Research Community
Rittika Basu
Age and Interfaces: Equipping Older Adults with Technological Tools
2023 • Advancing Research Community
Bria Alexander
Opening Remarks
2022 • DesignOps Summit 2022
Gold
Teresa Swingler
Look, Up in the Sky! UX/UI for Aerospace
2022 • Enterprise Community
Greg Petroff
Exit Interview #1: Greg Petroff: From Silicon Valley Executive to Sonoma County Possibilitarian
2025 • Rosenfeld Community
Jorge Arango
The Best of Both Worlds: How to Integrate Paper and Digital Notes (1st of 3 seminars)
2024 • Rosenfeld Community
Devon Powers
Imagining Better Futures
2022 • Advancing Research 2022
Gold
Deanna Washington
Connecting the Ops: Plenary Panel and Closing Circle
2022 • DesignOps Summit 2022
Gold
Feleesha Sterling
Building a Rapid Research Program
2023 • Enterprise Community
Sam Proulx
To Boldly Go: The New Frontiers of Accessibility
2022 • Design at Scale 2022
Gold
Jacqui Frey
Scale is Social Work
2020 • DesignOps Community
Erin Hoffman-John
This Game is Never Done: Design Leadership Techniques from the Video Game World
2017 • DesignOps Summit 2017
Gold
Ana Maria Montero Barrantes
The Authentic UX Talent Show
2024 • Enterprise Experience 2020
Gold

More Videos

Boon Yew Chew

"Behavior begets behavior – by modeling sharing and documentation, others start adopting those habits."

Boon Yew Chew

Making Sense of Systems—and Using Systems to Make Sense of the Enterprise

June 6, 2023

Landon Barnes

"Research is not as easy as putting on a shoe and just doing it; it requires careful consideration and alignment with imperatives."

Landon Barnes

Are My Research Findings Actually Meaningful?

March 10, 2022

Patrizia Bertini

"We have a moral duty to bring global conversations back to local communities to increase diversity and richness."

Patrizia Bertini Alexandra Mengoni León

Pushing DesignOps’ Influence into New Global Markets

September 9, 2022

Jacqui Frey

"Scale is social work because it’s about creating relationships and reducing friction."

Jacqui Frey

Scale is Social Work

March 19, 2020

Robert Schwartz

"Find somebody else with a really big problem and go solve it for them using your tools. Don’t even talk about what design is."

Robert Schwartz

We're Here for the Humans

June 9, 2017

Tamara Hale

"What was important was that in the eyes of the customer, I conveyed the part authentically."

Tamara Hale

War Stories LIVE! Tamara Hale

March 30, 2020

Zariah Cameron

"We need to move the speed of trust. If I don’t trust you, how can I feel safe with you?"

Zariah Cameron

ReDesigning Wellbeing for Equitable Care in the Workplace

September 23, 2024

Dave Hoffer

"Synthetic personas created with AI are a horrible substitute for real user research."

Dave Hoffer Joanne Weaver

UX Job Search AMA #3 with Joanne Weaver and Dave Hoffer

July 16, 2025

Feleesha Sterling

"Rapid research is going quickly; you get a lot of information fast, but the analysis isn’t as deep as other methods."

Feleesha Sterling

Building a Rapid Research Program

May 18, 2023