Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Women-Centric Research: What, Why, How
Gold
Wednesday, March 29, 2023 • Advancing Research 2023
Share the love for this talk
Women-Centric Research: What, Why, How
Speakers: Mansi Gupta
Link:

Summary

The inclusion of women in research has existed in narrow and siloed ways, if at all. Usually we include women when the project has an active gender focus (often in international development projects), or in an effort towards more inclusive research. But, we are not practising inclusion of women unless it is deeply embedded in both, the way we do research and what we do research about. In this session, Mansi will share Women-Centric Design: a methodology and toolkit to equip designers and decision makers to actively design with and for women. Drawing from her research with gender and feminist practitioners around the world, Mansi will introduce researchers to themes that are core to serving women as equal users of our design — and the role research can play in broadening our project scopes so we can shift away from overlooking women towards truly including them.

Key Insights

  • Women often face common barriers across various sectors, yet these are not adequately addressed in project design.

  • Projects centered on women's needs frequently forget to include women's voices and perspectives.

  • Safety is a fundamental concern for women that is often overlooked in design.

  • Non-linearity reflects the unique challenges women face, which are invisible to conventional design processes.

  • Trust is eroded when systems do not meet women's needs, reinforcing stereotypes and creating confidence gaps.

  • Men have a crucial role in advancing women's-centric design and should not be excluded from the conversation.

  • Design and research need to be proactive in addressing women's experiences rather than reactive to issues that arise.

  • Understanding the complexities of women's lives will lead to better service delivery and address hidden burdens.

  • Inclusivity in design must include diverse lived experiences and recognize intersectionality.

  • Evaluating projects through the lens of women-centricity can reveal areas for improvement and enhance impact.

Notable Quotes

"The question I was really trying to answer was how can we not forget about women?"

"We frame women as a minority, setting them up to be forgettable, dispensable, and ignorable."

"Voice recognition technologies have been reported to mock terms that are important to women."

"Women are more likely to shoulder burdens that are often invisibilized in our research and design processes."

"We need to include men as part of the solution in advocating for women's needs."

"Safety is often taken for granted, leading to disengagement and diminished access to resources."

"When we ignore non-linearity, we exacerbate women's burdens and penalties in society."

"It's essential to carve out an active role for men in discussions about gender equality and design."

"We cannot really talk about designing for women without including men."

"The Women's Centric eye helps us see that solutions can be on a spectrum from offensive to holistic."

More Videos

Maria Skaaden

"Change has to come from within the community."

Maria Skaaden

Panel Discussion: Methodologies and Work Environments

November 8, 2018

Dan Willis

"It's about making something so compelling that the audience can't look away."

Dan Willis

Enterprise Storytelling Sessions

June 3, 2019

Bria Alexander

"Without these sponsors, the conference would not be able to happen."

Bria Alexander

Day 2 Welcome

September 24, 2024

Bill Scott

"Great teams, if given context, will do smart things."

Bill Scott

Lean Engineering: Engineering for Learning and Experimentation in the Enterprise

May 14, 2015

Amy Paris

"We want our government to serve all people and respect the privacy of those we serve."

Amy Paris Danielle Thierry

Delivering Equity: Government Services for All Ages, Languages, Sexual Orientations, and Gender Identities

December 9, 2021

Neil Barrie

"The practice should be about putting people at the heart of experiences and brands."

Neil Barrie

Widening the Aperture: The Case for Taking a Broader Lens to the Dialogue between Products and Culture

March 25, 2024

Angelos Arnis

"Most design operations professionals focus on internal communications and process optimization."

Angelos Arnis

State of DesignOps: Learnings from the 2021 Global Report

October 1, 2021

Emily DiLeo

"Research insights and audience segments are valuable resources."

Emily DiLeo Maria Taylor

Stronger Together: Lessons Learned from UX Research Ops

September 24, 2024

Sheryl Cababa

"Making the invisible visible helps reveal systemic disparities."

Sheryl Cababa

Living in the Clouds: Adopting a Systems Thinking Mindset

June 6, 2023