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Summary
Objectives and Key Results (OKRs) are a staple of Q1 goal setting, but how helpful are OKRs to achieving your team's goals? Are they agile: do they stay relevant in a constantly shifting new normal, or does the process of getting to mutually agreed OKRs suck the innovation out of a team? Join Bria Alexander, DesignOps 2022 curator, in conversation with Design Operations leaders Benson Low, Natalya Pemberton, and Stephanie Goldthorpe to discuss the help (or the harm) in setting OKRs.
Key Insights
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OKRs should connect teams to strategic objectives for a sense of ownership.
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Positive experiences with OKRs stem from proactive collaboration across teams.
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Lack of clear communication about OKRs can lead to dysfunctional dynamics.
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OKRs should be flexible and evolve based on team experiences and feedback.
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It is important to celebrate milestones and iterate on objectives throughout the process.
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Understanding the organization's culture is crucial when implementing OKRs.
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OKRs can enhance accountability, but require careful consideration of their implementation.
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Language used in OKRs should be user-centric and value-driven to avoid disconnect within teams.
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Measurement should encompass both outcomes and process-centric metrics to gauge success effectively.
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Explore alternative frameworks if OKRs do not fit, while keeping the focus on collaboration.
Notable Quotes
"We have been meeting every month for a few years now."
"This conference is a polished snapshot of a conversation happening in this community year-round."
"OKRs create ownership when teams feel empowered to reach those results."
"The real positive comes from the relationships built in the process of setting OKRs."
"Language in OKRs is critical - are we using user-centric words?"
"OKRs can suck the air out of the room if top-down direction is enforced."
"We need to see OKRs as a journey, not just a concrete goal."
"Have conversations and ask the right questions about the objectives."
"Don't let anyone tell you how to do OKRs, make decisions based on what works for your team."
"Celebrate successes and reflect on failures to drive continuous improvement."
















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