Summary
The talk centers on the Salesforce Lightning Design System and highlights how its success was driven by an organizational approach rather than just technological solutions. The speaker, who has a background in sociology, shares insights from interviews with various stakeholders within Salesforce to reveal three core themes: addressing user needs, cultivating trust, and proactive sharing. The implementation started as a grassroots, scrappy initiative driven by designers addressing real problems faced by customers and internal teams alike. Instead of a top-down approach, it evolved through collaboration, trust-building, and a culture of sharing and feedback. This involved recognizing internal conflicts between design and development, improving communication, and introducing effective design principles. The speaker concludes by addressing the challenges of managing rapid adoption and the future of design systems at Salesforce.
Key Insights
-
•
The Lightning Design System's success hinged on addressing real user problems rather than just system-wide issues.
-
•
Trust is crucial in collaborative environments, allowing teams to communicate effectively and resolve conflicts.
-
•
Sharing knowledge and progress with the entire organization fosters engagement and helps iterate on design systems faster.
-
•
Proactive feedback loops helped refine the design system by actively listening to criticism from developers and users.
-
•
A grassroots approach in initiating the design system outlined the importance of solving immediate, practical concerns first.
-
•
Evaluating design system functionality through traditional user research ensures practical usability before public release.
-
•
Bridging the gap between design intent and development execution was a key challenge addressed by the design system.
-
•
Salesforce's culture of transparency and sharing enhanced the internal understanding and adoption of the design system.
-
•
The use of design tokens streamlines processes and builds trust in design consistency and implementation.
-
•
Innovation often arises from solving specific internal and external organizational problems rather than broad, abstract challenges.
Notable Quotes
"I'm exceptionally qualified to talk about design systems because I've never used one."
"The birth of the design system at Salesforce was not a top-down event."
"We didn't foresee the adoption, both internally and externally."
"Trust in people and cultivate trust is what people needed to do."
"Building components quickly created living conversations."
"The challenge of managing the incredibly fast rate of adoption is ongoing."
"Making it open source established us as a community member."
"We need to address people's needs to initiate change."
"We are seen as the standard bearer of what the experience should be like for our customers."
"Design systems are only getting traction now and taking various forms."















More Videos

"Design can be so powerful that it influences decision-making."
John MaedaMaking Sense of Enterprise UX
June 9, 2016

"We’re talking about different front ends that vary and respect people's different approaches."
Indi YoungThinking styles: Mend hidden cracks in your market
January 8, 2025

"Developing deep customer empathy is fundamental to understanding who is using a product and why."
Chris ChapoData Science and Design: A Tale of Two Tribes
May 13, 2015

"Public displays foster engagement and trust among teams."
Elizabeth ChurchillExploring Cadence: You, Your Team, and Your Enterprise
June 8, 2017

"We truly believe that when all of us win together, we can achieve so much more."
Rusha SopariwalaRemote, Together: Craft and Collaboration Across Disciplines, Borders, Time Zones, and a Design Org of 170+
June 9, 2022

"Not every project needs a response, nor does every RFP need a proposal."
George AyeThat Quiet Little Voice: When Design and Ethics Collide
November 16, 2022

"It's our capacity to be robust under conditions of enormous stress and change that will keep us resilient."
Ariba JahanTeam Resiliency Through a Pandemic
January 8, 2024

"We have more demand for design work than capacity right now, which is a good problem to have."
Julie Gitlin Esther RaiceDesign as an Agent of Digital Transformation at JPMC
June 9, 2021

"We are living in a world made of data and everything that is digital is generating it."
Matteo GrattonCan Data and Ethics Live Together?
October 1, 2021