Summary
A design process is only as good as the people who run it, no matter how "efficient" the process claims to be. This talk will cover the circumstances of a case study and the strategies that took place to establish and maintain momentum on a product that didn't have a direction. With the collaboration of a team in "flow," the work seemed (sometimes unbelievably) natural, enabling and empowering everybody not only to trust each other, but also to trust themselves in their own decision making and their own exploration of their craft and strengths with mutual trust and respect.
Key Insights
-
•
Frameworks help non-designers understand design decisions and foster team inclusivity.
-
•
Team flow differs from individual flow by emphasizing interdependence, not independence.
-
•
Achieving flow requires balancing challenge and skills along with clear goals and feedback.
-
•
Open communication and early involvement of all team members strengthen alignment and trust.
-
•
Strong team relationships allow teams to pivot quickly without losing momentum or morale.
-
•
Individual states of flow vary based on personal belief in purpose, scope clarity, and feedback.
-
•
Team flow benefits when members can feed off each other's energy and adapt communication styles.
-
•
Replicating team flow can be challenging with frequently changing teams due to lack of familiarity.
-
•
Respect, trust, and alignment empower teams to balance seriousness and casual connection.
-
•
Developing team flow shares similarities with dating or athletic instincts, requiring intuition and practice.
Notable Quotes
"I am usually the only designer on the team, and it gets difficult to get the information needed for design decisions."
"Frameworks are a team sport; each player brings unique strengths that help create innovative solutions."
"Surgeons say during difficult operations the whole team feels like a single organism moved by the same purpose."
"To get into flow, I need a strong belief in the purpose and the work we’re doing."
"We started with almost nothing and didn’t really know what goal we were trying to achieve."
"Getting everyone involved early helped reduce the need for me to explain why we do things."
"When we pivoted because of business decisions, we felt anxious but kept adapting together."
"Respect, trust, and alignment helped us feel empowered and comfortable talking about anything."
"Flow is different for each person; you have to adjust your style based on who you work with."
"Developing team flow is a lot like dating—you have to nurture it, build instinct, and practice."
Or choose a question:
More Videos
"Business leaders are super busy, data-driven, competitive, and have a finely tuned bullshit meter."
Doug PowellClosing Keynote: Design at Scale
November 8, 2018
"Make sure children understand they can stop the session at any time, and confirm they really get that."
Mila Kuznetsova Lucy DentonHow Lessons Learned from Our Youngest Users Can Help Us Evolve our Practices
March 9, 2022
"Evan actually spent less than 15 minutes on the essay, and instead of working on homework, he was writing a letter to his significant other back home in Detroit."
Sarah GallimoreInspire Progress with Artifacts from the Future
November 18, 2022
"The ultimate measure is bringing value so people invite you back to work with them again and again."
Lada Gorlenko Sharbani Dhar Sébastien Malo Rob Mitzel Ivana Ng Michal Anne RogondinoTheme 1: Discussion
January 8, 2024
"AI is here to stay, challenging our norms and shaping our future."
Alnie FigueroaThe Future of Design Operations: Transforming Our Craft
September 10, 2025
"You shouldn’t send another survey unless you’ve implemented changes and allowed time for behavior to adapt."
Landon BarnesAre My Research Findings Actually Meaningful?
March 10, 2022
"We have the Big C and the Little C: our external customers and our salespeople using the tools every day."
Emily EagleCan't Rewind: Radio and Retail
June 3, 2019
"No two re-platforming journeys are exactly the same, and there isn't one single formula that works every time."
Malini RaoLessons Learned from a 4-year Product Re-platforming Journey
June 9, 2021
"Accessibility isn’t just a checklist; it changes moment to moment for any individual."
Asia HoePartnering with Product: A Journey from Junior to Senior Design
November 29, 2023
