Summary
Inclusive design can be aspirational, but how do you translate that into every day practice? Service Designers need processes, metrics, and repeatability to move from intent to impact. In this session, we’ll explore practical ways to embed inclusive research and testing into every stage of the design cycle, from discovery research with assistive technology users to establishing a repeated testing cycle, benchmarking the process, and sustainable post-launch practices. You’ll leave with a clear playbook for scaling inclusive design through workflows, training, and culture. Make accessibility a measurable, repeatable part of how your team delivers great services for everyone.
Key Insights
-
•
Inclusive design in digital products directly impacts the success of the entire service journey since services are only as inclusive as their weakest touchpoint.
-
•
Accessibility is often considered too late in product cycles, making fixes costly and difficult.
-
•
Testing accessibility at the design system component level uncovers issues early and enables consistent reuse of best practices.
-
•
Including people with disabilities in generative and usability research enriches design decisions and soaks inclusion into the foundation.
-
•
Operationalizing inclusive design requires embedding accessibility standards, templates, checklists, and metrics into existing workflows rather than creating isolated efforts.
-
•
Moderated research sessions with assistive tech users reveal deeper insights than unmoderated methods, uncovering why users struggle, not just what.
-
•
Democratizing accessibility knowledge across roles—designers, developers, researchers—builds confidence and scales inclusive practices more effectively.
-
•
Creating shared review spaces like ‘watch parties’ fosters empathy, awareness, and aligned understanding of accessibility challenges among teams.
-
•
Start small by engaging just a few assistive tech users to make meaningful progress; large studies aren’t always necessary.
-
•
Disability is a dynamic state that anyone can join, reinforcing the need for products that serve a broad range of users including temporary or situational disabilities.
Notable Quotes
"Service experiences are only as inclusive as their weakest checkpoint."
"Inclusive products reduce friction across customer support and operations by improving consistency across channels."
"Disability isn’t a fixed group — aging, illness, injury can put anyone into a disabled state."
"Operationalizing inclusive research helps teams navigate the messy, nonlinear reality of maturing accessibility practices."
"Testing accessibility at the design system level before design starts catches many issues early on."
"You don’t need a huge planned research study; even two participants can uncover valuable insights."
"Don’t be afraid to not know something. Let assistive technology users teach you."
"Design annotations in handoffs prevent accessibility details from getting lost between designers and developers."
"If we design for the margins, we get the middle for free."
"Leadership buy-in is critical to champion inclusive design and drive product innovation and culture change."
Or choose a question:
More Videos
"Southwest Airlines focused on quality of experience and recorded 24 straight years of profitability despite never dominating market share."
How to Identify and Increase your "Experience Quotient"
June 15, 2018
"Having a predictable cadence makes it way more useful for teams to contribute and benefit from rapid research."
Feleesha SterlingBuilding a Rapid Research Program
May 18, 2023
"Nearly a third of the 65 mental health commission recommendations call for co-design, which is pretty exciting."
Natalia RadywylCo-Designing New Power in Australia's Public Sector
November 16, 2022
"Many of us are already doing things called for in sustainability guidelines like accessibility and user research."
Aiyana Bodi James Christie Marc O'Brien Louis RosenfeldThree Key Climate Initiatives and How You Can Help
September 11, 2024
"Adoption doesn’t happen overnight; it’s all about patience and incremental wins."
Nicole Wright Ned DwyerDemocratizing Research at HoneyBook
March 9, 2022
"Managing to outcome, not output, lets people own their way of working and leverages their best strengths."
Bria Alexander Laura Gatewood Corey Long Daniel Orbach Laine Prokay Deanna SmithThe Big Question about Resilience: A panel discussion
September 23, 2024
"There is no certainty ever in research; qualitative and quantitative approaches complement each other for different purposes."
Anna Avrekh Dr. John Pagonis Klara Pelcl Sina SchreiberExpert Panel: Leading in and with Research
March 10, 2022
"Use whatever information is available in the tool. Views, downloads, and links in Slack channels are all helpful adoption metrics."
Gabrielle VerderberDocumentation Your Team Will Actually Use
October 3, 2023
"We got the board to write a check bigger than they’d ever spent because we had clarity on priorities and investment needs."
Harry MaxPriority Zero: Some Things are More Equal than Others
June 9, 2016
Latest Books All books
Dig deeper with the Rosenbot
How do newsrooms identify and measure meaningful signals that show they are meeting audience information needs?
How can storytelling methods like warm data support understanding complexity in organizations?
How can service design move beyond artifact creation to become a strategic partner in organizational change?