Rosenverse

Log in or create a free Rosenverse account to watch this video.

Log in Create free account

100s of community videos are available to free members. Conference talks are generally available to Gold members.

Why Community is Key to Professionalizing Design
Friday, October 28, 2022 • Civic Design Community
Share the love for this talk
Why Community is Key to Professionalizing Design
Speakers: Jaskiran Kang
Link:

Summary

Over the last 5 years, design as a profession has become more established in the public sector. What does it mean to professionalize design? And how does community play a part? Jaskiran Kang, Head of Service Design at TPXImpact shares her experience moving into government from the private sector, leading design at the Department for Education, and building community to further design practice.

Key Insights

  • Jas’s motivation for joining government design stemmed from a desire to make a positive social impact, especially in education and nutrition.

  • Loneliness and lack of community are common challenges for early government designers, which can be mitigated through active networking and forming connections.

  • Building trust and consistency in hiring processes, such as formalizing job descriptions and interviews, significantly professionalizes design recruitment.

  • Strong leadership support with protected time is critical to sustain design communities and professional growth in the public sector.

  • Design imperatives framed in business language (like capability growth and standards) help align with broader organizational strategies.

  • Professionalizing design focuses not only on skills but also on recognizing individual journeys, providing autonomy, and enabling diverse career paths.

  • Government design professions benefit from openness, sharing resources like job descriptions on GitHub to foster community collaboration.

  • Creating stability for an immature design profession amid frequent policy and leadership changes requires a robust, but adaptable, strategy.

  • Effective design leadership includes cross-department networking beyond design teams to secure budgets and influence policy.

  • Embedding service designers earlier alongside policymakers could transform public services by integrating user-centered perspectives from the start.

Notable Quotes

"I wasn’t really good at memory tests, but art and design was where I really felt myself."

"One of my friends told me I was considerably underpaid and I’d never asked for anything, which changed my awareness of self-respect."

"Lou Down made a call for good designers to come and join government, and that was my eye-opening moment."

"Sometimes you feel really alone in government design because the services are siloed and fragmented."

"We had to formalize job descriptions and interview questions so we’d attract the right designers and create consistency."

"Leadership believing it’s about people and skills, opening up and unlocking talent—that was really beautiful."

"If the department is dead serious about delivering services, these design imperatives are absolutely imperative."

"Retention is so important as a leader; you have to make sure people are growing even if they don’t ask for it."

"I connected with commercial, contracts, and policy teams to understand how the system worked and to secure budgets."

"Wouldn’t it be awesome if service designers sat alongside policymakers at the earliest stage of decision-making?"

Ask the Rosenbot
Anna Avrekh
Diversity In and For Design: Building Conscious Diversity in Design and Research
2021 • Design at Scale 2021
Gold
Peter Boersma
How to Define and Maintain a DesignOps Roadmap
2023 • DesignOps Summit 2023
Gold
Eniola Oluwole
Lessons From the DesignOps Journey of the World's Largest Travel Site
2019 • DesignOps Summit 2019
Gold
Chris Geison
Theme 1 Intro
2022 • Advancing Research 2022
Gold
Megan Clegg
Space for Everyone: Reframing Accessibility Through a Wider Lens
2021 • Design at Scale 2021
Gold
Marc Majers
Interrupted UX - Add A Dose of Reality To Usability Testing
2022 • Advancing Research 2022
Gold
Shazia Ali
Communication: Innovative techniques for making your voice heard [Advancing Research Community Workshop Series]
2024 • Advancing Research Community
Sam Proulx
SUS: A System Unusable for Twenty Percent of the Population
2021 • Design at Scale 2021
Gold
Louis Rosenfeld
Welcome / Housekeeping
2023 • Enterprise UX 2023
Gold
Andreas Huebner
What Is It Like To Be Part of The UX Team at Compass?
2021 • Advancing Research 2021
Gold
April Reagan
Look, Think, Act: The Futures-Smart Design Organization
2021 • DesignOps Summit 2021
Gold
Bria Alexander
State of DesignOps Panel
2021 • DesignOps Summit 2021
Gold
Sam Proulx
Designing For Screen Readers: Understanding the Mental Models and Techniques of Real Users
2021 • DesignOps Summit 2021
Gold
Briana Thomas
When Design Ops Comes in H.O.T. : A Tale of a Transformed Design Org
2021 • DesignOps Summit 2021
Gold
Charles Lee
Building a New Home for the Atlassian Design System
2020 • Enterprise Community
Mac Smith
Measuring Up: Using Product Research for Organizational Impact
2021 • Advancing Research 2021
Gold

More Videos

Matt Stone

"People said, ‘I get it’ when a peer explained how their day actually changed—not from top-down communication."

Matt Stone

Scaling Empathy, A Case Study in Change Management

June 11, 2021

Aditi Ruiz

"Everyone is trying to get something onto the roadmap without worrying about the impact on other priorities."

Aditi Ruiz Christian Crumlish Farid Sabitov

A PM State of Mind: Empathy Mapping Your Product Manager, Pt. 1

December 6, 2022

Dave Malouf

"We're learning from each other in the community, which is much healthier than going to Google because anything can be on Google."

Dave Malouf Meredith Black Farid Sabitov

The Past, Present, and Future of DesignOps: a 2-part DesignOps Community Call (Part 1)

February 17, 2022

Sheri Byrne-Haber

"You’re not supposed to sell to the US public sector unless you’re WCAG 2.0 AA compliant."

Sheri Byrne-Haber

Accessibility at Scale

June 9, 2021

Nidhi Singh Rathore

"Stakeholders often fear participatory research because they don’t know the resources required or the outcomes they’ll get."

Nidhi Singh Rathore Amber Davis

Embracing participation to unlock deeper truths in commercial research

March 12, 2025

Laine Riley Prokay

"For early career UXers, compassion could be as simple as expressing gratitude for help."

Laine Riley Prokay

How DesignOps can Drive Inclusive Career Ladders for All

September 30, 2021

Ariba Jahan

"Resilience is being able to maintain self needs and effectiveness at moments of change, tough demands, and adversity."

Ariba Jahan

Team Resiliency Through a Pandemic

January 8, 2024

Noreen Whysel

"One thing I learned from working with product people is how to speak their language like all disciplines."

Noreen Whysel Katie Saindon

Short Take #4: UX/Product Lessons from Your Industry Peers

December 6, 2022

Rittika Basu

"Older adults prefer devices that match their habits, like larger tablets over small phones with glasses."

Rittika Basu

Age and Interfaces: Equipping Older Adults with Technological Tools

February 23, 2023