Summary
Explore why UX teams are moving from you-know-who to Voxpopme. In this fireside chat, Andy Barraclough, Voxpopme's CEO will explain why his company is experiencing a flood of UX researchers looking for a more efficient, user-friendly UX research platform. During the talk, he will also give a walkthrough of Voxpopme’s core functionality -- screen recording, moderated interviews, respondent recruitment, and AI -- and provide a glimpse into its friendlier pricing model.
Key Insights
-
•
UX teams prioritize four core functions: screen recording, user conversations, sourcing participants, and strong analytics.
-
•
Many existing UX research platforms are overly complex and charge for unnecessary features, driving users to seek simpler, flexible options.
-
•
A recent merger of UX research giants has led to higher prices and stricter commercial terms, encouraging teams to switch providers.
-
•
AI accelerates qualitative video research by enabling analysis of hundreds to thousands of hours of data quickly and efficiently.
-
•
Generative AI can create discussion guides and screener questions based on research objectives, reducing setup time for studies.
-
•
Real-time, chat-based querying of a centralized insights repository allows researchers to quickly find past relevant user data and avoid duplicate research.
-
•
Providing video evidence alongside AI-generated summaries helps stakeholders connect better with research insights.
-
•
AI-moderated interviews are an emerging feature that combine the depth of moderated sessions with the scalability of unmoderated research.
-
•
Advanced AI vision capabilities are expected to enhance analysis by detecting user emotional cues and interaction moments in video.
-
•
Centralizing qualitative insights builds durable competitive advantages and shifts UX research from isolated projects toward continuous, shared knowledge.
Notable Quotes
"There’s a big merger in this space and two UX giants haven’t been behaving nicely, introducing higher prices and stricter commercial terms."
"UX research teams spend significant time manually analyzing interviews, limiting capacity to focus on higher-value tasks."
"Our AI tools help with speed and efficiency, and also help save money by reducing redundant research."
"With proper prompting, AI can get you really close to a deliverable summary, much closer than expected."
"You can chat with large sets of data in real time, not waiting hours or days for answers."
"Many customers struggle to get anyone to listen to actual insights because of the volume and complexity of raw video data."
"Anyone can do a basic AI summary with zero control, but we offer robust, evidence-backed, scalable chat analysis."
"Providing stakeholders with real user voices alongside insights is key to internalizing and acting on research."
"AI-moderated interviews will help drill down on depth without sacrificing scalability or requiring scheduling moderators."
"How do you build in the context of what you specifically need rather than having tools drive the research process? That’s the future."
Dig deeper—ask the Rosenbot:
















More Videos

"We should open our profession to fresh graduates and those without traditional design research backgrounds."
Yoel SumitroActions and Reflections: Bridging the Skills Gap among Researchers
March 9, 2022

"Stop saying rest is a luxury or a privilege. It is not. It is a human right."
Zariah CameronReDesigning Wellbeing for Equitable Care in the Workplace
September 23, 2024

"In 2023, design leaders were being restructured out and design relegated to a tactical, downstream function."
Doug PowellDesignOps and the Next Frontier: Leading Through Unpredictable Change
September 11, 2025

"We’re all capable of creating and perpetuating toxic work relationships."
Darian DavisLessons from a Toxic Work Relationship
January 8, 2024

"Large discovery should focus on tier-3 unexplored markets, ones that require multiple years and large capital but may disrupt long-term."
Mike OrenWhy Pharmaceutical's Research Model Should Replace Design Thinking
March 28, 2023

"It’s not about giving up power, it’s about gaining authority through partnership and trust."
Jacqui FreyScale is Social Work
March 19, 2020

"Always remember the power of your values in times of doubt and change; lean into what your team really stands for."
Kim Holt Emma Wylds Pearl Koppenhaver Maisee XiongA Salesforce Panel Discussion on Values-Driven DesignOps
September 8, 2022

"If we think disability as a mismatch between user and environment rather than a medical problem, it becomes easier to understand how accessibility benefits everyone."
Samuel ProulxFrom Standards to Innovation: Why Inclusive Design Wins
September 10, 2025

"For early career UXers, compassion could be as simple as expressing gratitude for help."
Laine Riley ProkayHow DesignOps can Drive Inclusive Career Ladders for All
September 30, 2021