Rosenverse
Making service tangible: the fastest path to higher performance
Wednesday, November 19, 2025 • Advancing Service Design 2025
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Making service tangible: the fastest path to higher performance
Speakers: Shreya Dhawan , Victor Udoewa , Xènia Viladas and Florian Vollmer
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Summary

As service design takes center stage, organizations change how they work. Hidden frictions transform into shared challenges; cross-team tensions spark more agile ways of working; and service orientation emerges as a catalyst for measurable impact. Drawing from today’s case studies, our panelists will draw out lessons on how service designers can confront obstacles, forge new connections, and help design become an engine for sustained performance.

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