Summary
What is service design without chronology? And when do our tools force us to misrepresent and misdirect? In this session, Kyle Godbey uses the Cynefin framework to show how the methods we rely on work beautifully for known, constrained, and measurable spaces—like airport security—but can fail us in more fluid, unpredictable, selfl-organizing spaces—like an airport atrium. If humans are complex, then human-centered design needs to better reflect that complexity. Kyle will share a set of new tools designed to complement traditional service design methods—tools that help teams work in and make sense of complex, ambiguous contexts, and find opportunities for innovation right where uncertainty lives.
Upcoming events
More Videos
"A pragmatic product manager decides on strategy and roadmap clarity; flip-flopping kills momentum."
Meaghan Waters Fotina KoutropoulousLack of Product Thinking will Doom Your Legacy Modernization
June 9, 2021
"We’re users of the system. We have to make sure it works well for us for it to work well for others."
Russ UngerGetting Out from Under Everyone: How to Escape the Paralysis of Getting Started
June 8, 2016
"Inside every challenge is an opportunity, and letting your partners challenge your assumptions is necessary."
Melinda BelcherBridging the Gap: Making the Most of the Differences Between Agency and Enterprise
January 8, 2024
"You can create a strategic capability profile of your team by mapping skills and desired growth across members."
Dave HoraA Research Skills Evolution
March 10, 2021
"The most alarming result is that people didn’t know how to work with the design team or get help from them."
Audrey CraneShadow Design–Where Else is Design Happening in Your Organization?
April 20, 2023
"Destiny is the belief that a certain future outcome is predetermined regardless of the path."
Nicole AleongFuture Orientations to Everyday Life: Futures Anthropology as a Methodology
March 26, 2024
"Our Jira integration will be two-way so you can link design activities to epics, user stories, or tasks."
Aurobinda Pradhan Shashank DeshpandeIntroduction to Collaborative DesignOps using Cubyts
September 9, 2022
"When you set out to build your own design operation strategy, pieces of the puzzle already exist—you don’t have to reinvent the wheel."
Cassandra PiesterDeveloping and Deploying Your Design Operations Strategy
September 24, 2024
"Careers as ladders are what HR wants, but careers aren’t linear; they should be a jungle gym."
Ian SwinsonDesigning and Driving UX Careers
June 8, 2016
