Summary
Through GovDelivery, Granicus sends over 17 billion e-mails every year on behalf of over 5,500 state, local, and federal government agencies. As the first Fedramp approved communication platform of its kind, Granicus is uniquely positioned to develop insight and innovation based on the voice of the residents we serve. In this session, Granicus leaders Angy Peterson and Bob Ainsbury will share a vision of a personalized public digital experience-- and the impact that could be possible through the power of data and human centricity.
Key Insights
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Granicus focuses exclusively on public sector solutions to improve citizen engagement.
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Government services are complex and require a non-linear approach unlike consumer experiences.
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The integration of data and technology is vital for enhancing personalization in government services.
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User data can be leveraged to better understand community needs and preferences.
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Granicus employs human-centered strategies to bridge the gap in traditional government operations.
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The future of civic design includes seamless cross-agency experiences for users.
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Data-driven insights can guide the development of more relevant content and services.
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Personalization is achieved through both implicit and explicit user data collection.
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Granicus aims to enhance community interactions through targeted communication based on demographic data.
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Continually evolving technology and systems are essential for adapting to changing public needs.
Notable Quotes
"We're 100% focused on the public sector and provide rich digital experiences to connect government with communities."
"Public sector experiences are unique and not linear like typical buyer experiences."
"Each touchpoint is an opportunity to learn more about the individual, their needs, interests, and behaviors."
"Our digital agency provides human-centered strategies to help government customers shift from siloed operations to resident-centered experiences."
"Technology alone is not enough; governments need human-centered strategies to adopt a digital culture."
"Data is the key connector and undercurrent for all we are doing in public sector engagements."
"We envision personalized public sector experiences driven by interconnectivity and data capture."
"Our goal is to create integrated solutions that enhance government-citizen interactions at all levels."
"Granicus aims to promote equity and diversity in government communications, tailoring messages for different communities."
"Improving activity correlation through machine learning enhances our ability to personalize experiences."
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