This video is only accessible to conference ticket holders.
Log in Create account
For 90 days after a conference, only paid ticket holders can watch conference videos. After that, all Gold members have access.
Contact Support if you are having any issues.
Summary
William Gibson famously claimed “the future is already here — it’s just not very evenly distributed.” This is particularly true in the fast-moving world of AI, where practitioners in other disciplines are already wrangling with new issues that will soon impact design. This panel brings together an expert technologist, creator, and ethicist to discuss key AI developments and how these developments are impacting their work. From these three lenses, they’ll grapple with what this means for design over the next 12 months.
Key Insights
-
•
AI has become a key topic of discussion across various audiences, influencing project planning and design.
-
•
The role of AI in creative workflows is evolving, providing tools that enhance collaboration and innovation.
-
•
Educators are experiencing shifts in student learning, with AI enabling students to take more initiative in problem-solving.
-
•
Understanding AI ethics is crucial for creatives to engage intelligently with these technologies.
-
•
AI can be seen as a co-creator or muse in the creative process, offering inspiration while not replacing human thought.
-
•
Deep creative processes still require human input and can't be fully replaced by AI's output capabilities.
-
•
The adoption of AI tools should be paired with an understanding of their ethical implications and ownership issues.
-
•
Immediate visual outputs from AI can be misleading, emphasizing the need for clear communication about creative intent and process.
-
•
Maintaining one's creative core is essential amidst the rapid evolution of AI technologies.
-
•
The importance of intentionality with AI in design and art is critical for fostering genuine creativity.
Notable Quotes
"There's a growing expectation to incorporate AI into projects, often without a clear understanding of its implications."
"I'm leaning heavily on AI to visualize concepts that were previously confined to my mind's eye."
"AI allows for collaboration and co-creation in ways that transform not just the output, but the process itself."
"Clients want to demystify AI and understand its real-world applications beyond just buzzwords."
"AI can be a powerful muse, but the human aspect of creativity remains irreplaceable."
"Students are taking the initiative to explore solutions without waiting for guidance, thanks to AI tools."
"The creative core is what sustains us, not just the tools we use or the output we produce."
"AI tools are emerging as valuable assets, but the ethical considerations must always be at the forefront."
"Merely accepting AI outputs without critical evaluation can dilute the creative process and diminish intentionality."
"Understanding the ethics of AI is imperative for designers who want to engage thoughtfully with these technologies."
















More Videos
"We just decided that we would become consultants internally and we started doing work."
Discussion
June 9, 2017

"Resilience means the capacity to withstand or recover quickly from difficulties."
Bria AlexanderTheme 1 Intro
September 23, 2024

"Sometimes it's better to get a specialized tool that does that methodology particularly well."
Benjamin Wiedmaier Annie MayfieldRedefining Toolkits: Unbundling to Create a Perfect Match
March 11, 2025

"The journey towards design ops is about understanding the people and culture first."
Eniola OluwoleLessons From the DesignOps Journey of the World's Largest Travel Site
October 24, 2019

"Flexible meeting spaces help foster better conversations among diverse community members."
Justin Entzminger Terrance Smith Tracy M. Colunga Mai-Ling GarciaRisk and Reward: How to Diversify the Field of Civic Innovators and Designers
November 17, 2022

"We strongly encourage you to put your program in your local time zone."
Bria AlexanderOpening Remarks
October 4, 2023

"What would you do if info sets said you can't use this tool?"
Holly ColeUnderstanding Experiences: When you have to do more than work
November 8, 2018

"Simplicity is key for practitioners; they need actionable insights that can drive decisions."
Mohammad Hossein JarrahiContextuality problem: Exploring the Benefits of Qualitative and Quantitative Research
January 20, 2023

"A lot of times organizations have the benefit of having data from user experience research from analytics."
Brad Peters Anne MamaghaniShort Take #1: UX/Product Lessons from Your Industry Peers
December 6, 2022