Erin Weigel
Author of Design for Impact
Erin Weigel is a principal designer and senior design manager. She has a Bachelor’s degree in fine art painting from The Maryland Institute College of Art (MICA), and she has studied at Konstfack University College of Art & Design in Stockholm, Sweden.
Her career began with waiting tables and working retail. She eventually worked her way up to Principal Designer at Booking.com (BKNG), the world’s largest online travel company. She’s worked in many different roles within product teams. She’s spent time as a product manager of data science, a developer building websites and coding up emails, and she is currently a Senior Design Manager at Deliveroo.
While at Booking.com, Erin designed and coded more than 1,200 A/B tests. She analyzed and learned from thousands more. Her unique approach to product design and development combines a service mindset, customer-centric thinking, and A/B testing to deliver highly converting products that customers love.
Nowadays, she shares what she learns about design and experimentation at conferences and workshops around the world. You can follow her on LinkedIn at www.LinkedIn.com/in/ErinDoesThings or visit her personal website at www.ErinDoesThings.com for more information.
Rosenverse talks by Erin:
"You can have something that's significant in practice but not statistically significant – and vice versa."
Have fun with statistics?
December 12, 2024
"Conversion means change, not just sales."
Get Your Whole Team Testing to Design for Impact
July 24, 2024
"The invisible decisions we make can impact a customer's experience as much as what they see on the screen."
UX Lessons from running more than 1,200 A/B Tests
July 10, 2024
"Start with accessibility."
Real-world lessons to improve your conversion rates
June 26, 2024
