Summary
Curious about how we solve problems and design user-centric products at ServiceNow? During this session, you'll learn about the framework behind our user experience design process and the various roles and activities involved within each phase. You'll also get hands-on experience with a rapid ideation session.
Key Insights
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Design principles at ServiceNow include Focus, Flow, and Love which guide user-centered design.
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Focus ensures inclusivity and simplicity in solutions for diverse users across cultures and countries.
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Flow prioritizes accelerating user tasks, understanding that many users are performing everyday jobs.
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Love promotes emotional connections between products and users, celebrating achievements and user experience.
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A common pain point in organizations includes miscommunication between stakeholders and designers.
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The EDM model consists of four phases: Understand, Ideate, Define, and Implement, aimed at enhancing design thinking.
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User research helps define business goals and customer needs clearly, essential for effective design.
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Using a structured ideation process fosters innovation and effective problem-solving among teams.
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The importance of post-implementation reviews ensures high quality and accuracy in final products.
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Collaboration among product management, design, and development teams is crucial for a successful product launch.
Notable Quotes
"Focus on inclusive and accessible designs."
"The 'Flow' principle helps us design for users' everyday tasks."
"Don't skip the understanding phase; knowing your audience is crucial."
"User emotions should be considered in our designs to drive confidence."
"It's essential to balance ideal design with implementation realities."
"Collaboration with engineering is critical for bringing ideas to life."
"Empathy mapping and journey mapping assist in understanding user needs."
"Highlighting expertise across teams fosters better collaboration."
"Documentation of specifications is vital during implementation to ensure accuracy."
"Design reviews post-implementation help catch any discrepancies before launch."
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