Log in or create a free Rosenverse account to watch this video.
Log in Create free account100s of community videos are available to free members. Conference talks are generally available to Gold members.
Summary
Watch this special case-study webinar with Tim Frick of Mightybytes, where we’ll explore the journey of building a sustainable design practice. Tim shares how sustainability became a core part of Mightybytes’ work, the wins and challenges along the way, and how the definition of sustainability continues to evolve. Discover why “green” design is not necessarily the more costly option but an opportunity, and learn actionable strategies—including tools like Ecograder and the WC3 guidelines—to integrate sustainability into your own design practice. Whether you're just getting started or looking to deepen your approach, this session provides insights and first steps to move forward.
Key Insights
-
•
Sustainability became a core part of Mighty Bytes' work in 2011, inspired by becoming a certified B Corp.
-
•
The B Corp certification process was eye-opening, revealing the broader definition of sustainability beyond environmental impact.
-
•
Eco Grader, launched in 2013, helps educate clients about the sustainability of their digital assets.
-
•
Continuous improvement and iterative learning are crucial to sustaining a successful design practice.
-
•
Engaging clients in sustainability practices requires proper education and awareness-building efforts.
-
•
Mighty Bytes aimed to model a better way forward in sustainability rather than succumb to the narrative of doom.
-
•
Collaboration and community-building are vital for driving sustainable practices in business.
-
•
Sustainable design and accessibility should be integrated rather than viewed as separate initiatives.
-
•
The new B Corp standards emphasize continuous improvement and rigorous benchmarking against social and environmental metrics.
-
•
The climate tech and sustainability movements are gaining momentum, but educating stakeholders remains a significant challenge.
Notable Quotes
"We started in 1998 with the idea of helping purpose-driven enterprises that were falling behind in the digital revolution."
"Becoming a B Corp in 2011 led us to redesign everything about the business."
"Eco Grader was designed to show clients how they could improve their sustainability metrics easily."
"Sustainability involves both ecological and social dimensions — it's not just about emissions."
"We quickly learned that if clients didn't understand sustainability, we needed to educate them."
"Practicing sustainability requires continuous learning and improvement, or you risk falling behind."
"If you don't want an accessible website, then maybe don't hire us."
"The biggest hurdle is convincing organizations that sustainable choices can actually improve their bottom line."
"Designing for sustainability can lead to profound collective action when people come together."
"Every organization has low-hanging fruit in their sustainability journey — find out what yours is."
More Videos
"Be prepared for change; change is imminent."
Jacqui FreyFlow and Superfluidity for Design Orgs
November 7, 2018
"The words we use should enable clear paths of understanding so recipients know their role."
Laura Gatewood Laine ProkayBeyond Buzzwords: Adding Heart to Effective Slack Communication
September 23, 2024
"When insights are communicated poorly, they lose value."
Johanna KollmannInsights-Driven Product Strategy: Get your Research to Count
December 6, 2022
"If you have a question for a specific speaker, every talk is going to have a thread associated with them."
Bria AlexanderDay 3 Welcome
September 25, 2024
"Don't get stuck in the refinement stage too early."
Billy CarlsonIdeation tips for Product Managers
December 6, 2022
"It's easy to stay immersed in digital, but physical contexts matter immensely for designing multi-channel experiences."
Catherine DubutBridging Physical and Digital Spaces: Approaches to Retail Service Design
March 18, 2021
"Onboarding processes should empower new hires to integrate smoothly into the team."
Kim Holt Emma Wylds Pearl Koppenhaver Maisee XiongA Salesforce Panel Discussion on Values-Driven DesignOps
September 8, 2022
"If I look around me in a community, some folk are going to be awesome and some are going to be less."
Adrian HowardSturgeon’s Biases
September 25, 2024
"I've learned to ask, to be invited to key stakeholder meetings."
Asia HoePartnering with Product: A Journey from Junior to Senior Design
November 29, 2023
