Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Pushing DesignOps’ Influence into New Global Markets
Gold
Friday, September 9, 2022 • DesignOps Summit 2022
Share the love for this talk
Pushing DesignOps’ Influence into New Global Markets
Speakers: Patrizia Bertini and Alexandra Mengoni León
Link:

Summary

DesignOps is a fast-growing discipline throughout the US, the UK, Australia, and Canada. However, in many countries DesignOps is still an immature and emerging discipline.? What are the key challenges and what’s missing in the DesignOps’ narrative to support the development of the practice in new global markets?? We’ll look at two case studies in Latam and Italy to identify the trends and the ways to push DesignOps boundaries around the world.  

Key Insights

  • Design operations is still an immature practice in Latin America and Italy, with only about 30% of teams having dedicated design Ops roles.

  • There is a strong correlation between design team size and presence of design Ops; larger teams more commonly include design Ops roles.

  • Italian design leaders focus more on strategy and managing workloads, while Latin American leaders spend more time on operational tasks like internal communications and onboarding.

  • Many leaders in these regions are unaware or unsure of the value design Ops can bring, often viewing it as a set of emergency tasks rather than a strategic discipline.

  • Common obstacles include inefficient collaboration in Latin America and stakeholder management challenges in Italy.

  • Design operations needs to be positioned as a strategic role that drives operational strategy, rather than a series of disconnected tasks.

  • The Spanish design Ops narrative is the most mature among the non-English languages studied, focusing well on team growth and development.

  • The Italian narrative heavily associates design Ops with design systems, showing an early-stage focus on task execution rather than strategy.

  • In French communities, Figma’s file structure was a key driver in sparking interest in design operations.

  • System thinking is critical for design Ops success, as isolated solutions to tasks can create unexpected issues elsewhere in the design process.

Notable Quotes

"Design operations in English sounds cool and exciting, but in local communities things are struggling more."

"About 12% of teams consider the design ops role not necessary, often because the teams are very small."

"Leaders spend a lot of time on operational work, which does not allow design strategy to mature."

"Design operations is not perceived as building a strategy, it is seen as just a task."

"The business value of design operations is hidden, unclear, and not even talked about."

"We need to position the design ops role as critical as an enabler of the design strategy."

"It’s less about processes and more about the business value of design."

"Solving one task in the design process can generate issues or benefits in different teams."

"We have immature teams where design is still seen as aesthetic rather than strategic experience functionality."

"We have a moral duty to bring global conversations back to local communities to increase diversity and richness."

Ask the Rosenbot
Lisa Gironda
Opener: Chief of Staff–An unexpected journey
2024 • DesignOps Summit 2020
Gold
Bria Alexander
Theme 1 Intro
2024 • DesignOps Summit 2024
Gold
Victor Lombardi
Bridging Design and Climate Science
2024 • Climate UX Interest Group
Andy Polaine
What is the role of service design in product-led organizations?
2024 • Advancing Service Design 2024
Gold
Alexis Lucio
Scaling Accessibility Through Design Systems
2022 • Design at Scale 2022
Gold
Kathleen Asjes
Research Democratization: the Good, the Bad and the Ugly
2022 • Advancing Research 2022
Gold
Max Gadney
Assessing UX jobs for impact in climate
2024 • Climate UX Interest Group
Renee Bouwens
Landing Product Impact: Aligning Research as a Foundational Driver for Delivering the World’s Best Products
2023 • QuantQual Interest Group
Nathan Curtis
Discussion
2016 • Enterprise UX 2016
Gold
Lavy Kumar
Future of Work
2021 • Design at Scale 2021
Gold
Husani Oakley
Theme Three Intro
2023 • Enterprise UX 2023
Gold
Jemma Ahmed
Theme 2 Intro
2022 • Advancing Research 2022
Gold
Michal Anne Rogondino
Saving Outer Space: The First UX Design System for Our Nation’s Satellites
2024 • Enterprise Experience 2020
Gold
Alla Weinberg
Healing Toxic Stress
2024 • DesignOps Summit 2024
Gold
Jemma Ahmed
Theme 2 Intro
2024 • Advancing Research 2024
Gold
Taylor Klassman
The Evolution of UX Research Platforms
2026 • Advancing Research 2026
Conference

More Videos

Brad Peters

"Even when we bring the data together, we’re still not necessarily synthesizing very well."

Brad Peters Anne Mamaghani

Short Take #1: UX/Product Lessons from Your Industry Peers

December 6, 2022

Lona Moore

"Leadership knew design transformation would be hard, which is why my role was created to help guide that change."

Lona Moore

Scaling Design Beyond Designers

June 11, 2021

Josh Clark

"The interface becomes a radically adaptive surface—an intelligent canvas that reacts to your behavior and context."

Josh Clark Veronika Kindred

Sentient Design, AI, and the Radically Adaptive Experience (1st of 3 seminars)

January 15, 2025

Erin May

"75% of democratized studies don’t see full reporting mostly because stakeholders don’t have time for the analysis."

Erin May Roberta Dombrowski Laura Oxenfeld Brooke Hinton

Distributed, Democratized, Decentralized: Finding a Research Model to Support Your Org

March 10, 2022

Tara Tressel

"Having one-on-calls with people is one of my favorite parts of conducting research, and it felt like this was being taken away from me just for the sake of saving business resources."

Tara Tressel

Investigating qualitative depth of AI-moderated interviews

March 10, 2026

Charles Lee

"Continuous adaptation is key; you're adapting to the system as much as adopting it."

Charles Lee Jennie Yip

Building a New Home for the Atlassian Design System

October 22, 2020

Kristin Skinner

"Equipped with the right tools, we can truly meet students where they are."

Kristin Skinner

Five Years of DesignOps

September 29, 2021

Megan Blocker

"Teams are better at solving problems and coming up with innovative ideas than solo practitioners."

Megan Blocker

Getting to the “So What?”: How Management Consulting Practices Can Transform Your Approach to Research

March 26, 2024

Shanti Mathew

"Shared mental models serve as organizing frameworks that all players in the system can understand and make decisions within."

Shanti Mathew Natalie Sims Natalia Radywyl

Civic Design at Scale: Introducing the Public Policy Layer Cake

December 9, 2021