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Pushing DesignOps’ Influence into New Global Markets
Gold
Friday, September 9, 2022 • DesignOps Summit 2022
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Pushing DesignOps’ Influence into New Global Markets
Speakers: Patrizia Bertini and Alexandra Mengoni León
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Summary

DesignOps is a fast-growing discipline throughout the US, the UK, Australia, and Canada. However, in many countries DesignOps is still an immature and emerging discipline.? What are the key challenges and what’s missing in the DesignOps’ narrative to support the development of the practice in new global markets?? We’ll look at two case studies in Latam and Italy to identify the trends and the ways to push DesignOps boundaries around the world.  

Key Insights

  • Design operations is underrecognized in Latin America and Italy compared to the English-speaking world.

  • Design teams often lack dedicated design ops roles, impacting operational efficiency.

  • Senior management in Italy is more satisfied with design strategy than their Latin American counterparts.

  • There is a correlation between team size and the presence of design ops, with larger teams more likely to incorporate these roles.

  • Teams spend significant time on operational tasks, hindering their focus on strategy and growth.

  • Many teams still equate design operations with mere tasks rather than strategic value.

  • Cultural differences impact how design operations discussions are framed and understood across regions.

  • There is an emerging need for communities to engage in design ops conversations to build awareness.

  • Understanding and articulating the business value of design ops can lead to better organizational adoption.

  • Language accessibility is crucial for the growth of design ops knowledge in non-English speaking regions.

Notable Quotes

"Let's look at how people talk about design operations in our local markets."

"We wanted to understand how much effort design team leaders spend on operations."

"The results showed a high seniority level of respondents in Italy."

"The design ops role should not just be seen as a task but as a strategic necessity."

"There's a clear correlation between team size and the presence of design ops."

"Design leaders should focus on developing operational tasks rather than just strategy."

"The maturity of design ops in the Italian market is still developing."

"We gathered responses from 11 different countries in Latin America."

"Conversations around design ops need to move beyond mere tasks to strategic discussions."

"We need to translate these conversations effectively into various languages to reach broader communities."

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