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The Values of Design
Gold
Wednesday, November 29, 2023 • Design in Product 2023
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The Values of Design
Speakers: Ellen Chisa
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Summary

As designers, we have a core sense of our personal values and the value we bring to our users. Thinking about self promotion and finance can feel at odds with those values, but we do need to make sure our colleagues value our work, and that we're adding to the value of our company. By the end of our time together you should have answers to the question "how can I create more business impact, while still feeling like a designer?"

Key Insights

  • Understanding personal values can reduce conflicts in teams.

  • The importance of aligning team values with organizational goals.

  • Communication about user value should frame user needs in business terms.

  • Quantitative data can amplify the impact of qualitative insights.

  • Recognizing the difference between users and customers is critical for product success.

  • Building strong relationships across teams enhances collaboration.

  • Empathy towards team members' goals can improve work dynamics.

  • Navigating financial pressures in startups requires understanding value creation.

  • Identifying the right time to advocate for your ideas is essential to effective teamwork.

  • Reflecting on your career journey helps clarify your personal and professional values.

Notable Quotes

"I wrote a blog post called Can We Talk about the PM Designer Tension nearly 10 years ago."

"Everyone wants to be doing really good work for their users."

"It's important to think about what you tolerate that other people don't."

"Not everyone is going to think about the same user even when we all think we are."

"Sometimes it's important to have quantitative signals in addition to qualitative signals."

"You should think about how you can support your team first."

"We will find things that we have blind spots around that we are missing the other good tools."

"The board generally does not tell a company how to operate."

"When the company fails to meet financial expectations, everyone's effective compensation goes down."

"You never want to take part of your design base and go, 'Oh, this is the easy part.'"

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