Rosenverse
Accessibility: An Opportunity to Innovate

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Accessibility: An Opportunity to Innovate

Gold
Wednesday, June 8, 2022 • Design at Scale 2022
Share the love for this talk
Accessibility: An Opportunity to Innovate
Speakers: Sam Proulx
Link:

Summary

Many organizations struggle with justifying and prioritizing accessibility. One of the primary reasons is because they’re thinking about accessibility all wrong. Instead of a checklist, a list of legal requirements, or a set of shackles holding designers and developers back, it’s time to start thinking of accessibility as what it is: an opportunity to innovate! In this presentation, Fable will draw from our expertise helping organizations like yours start the accessibility journey, to change the way you think about disability, assistive technology, and accessibility. We will demonstrate that accessible products are more flexible, customizable, and useful for all users. We’ll also show you how accessibility is directly tied to the creation of many of the most exciting and innovative technologies of the last 50 years, and how it’s changed the entire world for everyone. This presentation will inspire you with the information and ideas you need to accelerate your accessibility journey.

Key Insights

  • •

    Many accessibility features like dark mode and voice assistants began as disability aids and are now mainstream because they improve experiences for all users.

  • •

    One in five people live with long-term disability, and everyone can experience situational or temporary disabilities throughout life.

  • •

    Accessible design is about creating flexible, customizable products rather than oversimplified or lowest-common-denominator solutions.

  • •

    Diverse teams lead to innovative, inclusive products by uncovering use cases and solutions that homogeneous teams might miss.

  • •

    Accessibility is a journey, not a one-time checklist fix, and must be integrated continuously into research, design, and development.

  • •

    Disability is a universal and changing identity, highlighting that accessible products design for our future selves.

  • •

    Humanizing accessibility by involving people with disabilities in training and product testing builds empathy and better buy-in.

  • •

    Major companies like Facebook, Apple, and Microsoft embed accessibility as part of their core product experiences, showing its feasibility.

  • •

    Innovations originally designed for accessibility, such as GPS and electric toothbrushes, often become more widely adopted because they offer superior usability.

  • •

    Data sonification and advanced APIs allow vision-challenged users to access complex visual data like graphs in new ways, signaling ongoing innovation.

Notable Quotes

"Dark mode started off as an accessibility feature for visual challenges and eventually became mainstream because it’s so valuable for everyone."

"Everyone uses voice assistance now, whether controlling a smart home or sending a quick text; it gives independence to people with disabilities and convenience to all."

"Disability is the only identity that all of us will probably adopt at some point during our lives."

"If we are designing experiences that don’t work for everyone today, we’re designing experiences that in a couple of years will exclude ourselves."

"Accessible design is not about shackles or lowest-common-denominator; it’s about building great, flexible experiences for everyone."

"The Last of Us 2 was the first console game a completely blind person could play from start to finish by adding innovative, customizable accessibility features."

"Separate accessible designs are never equal, so we must design inclusively from the start to unlock all the benefits of accessibility."

"It is cheaper and better to do accessibility right the first time than to retrofit and fix later."

"Bringing people with disabilities into ideation and prototyping helps build accessibility by design and eliminates costly retrofits."

"Disability is normal, not shameful or rare, and everyone can benefit from accessibility innovations."

Ask the Rosenbot
Lisa Gironda
Opener: Chief of Staff–An unexpected journey
2024 • DesignOps Summit 2020
Gold
Patrick Neeman
Agent Standards Best Viewed in Every Assistant
2026 • Rosenfeld Community
Dominique Ward
The Most Exciting Time for DesignOps is Now
2022 • DesignOps Summit 2022
Gold
Frances Yllana
DesignOps Exposed: What do our peers really think of us?
2025 • DesignOps Summit 2025
Gold
Joshua Graves
We Need To Talk: Addressing Unmet Expectations (Part 2 of 3)
2025 • Rosenfeld Community
Catt Small
How the most senior designers are using AI in their work right now
2026 • Rosenfeld Community
Sam Proulx
Online Shopping: Designing an Accessible Experience
2023 • Enterprise UX 2023
Gold
Frank Duran
Partnership Playbook: Lessons Learned in Effective Partnership
2024 • Enterprise Experience 2020
Gold
John Calhoun
Two Sides of the DesignOps Coin: Teams Ops and Product Ops
2024 • DesignOps Summit 2020
Gold
Sam Proulx
To Boldly Go: The New Frontiers of Accessibility
2022 • Civic Design 2022
Gold
Jake Burghardt
Stop wasting research: Unlock more value from research insights
2025 • Rosenfeld Community
Dave Malouf
Panel: Design Systems and Documentation
2017 • DesignOps Summit 2017
Gold
Brigette Metzler
Scaling ResearchOps: Helping Researchers do Their Best Work
2020 • Advancing Research 2020
Gold
Louis Rosenfeld
Opening Remarks
2022 • Civic Design 2022
Gold
Janaki Kumar
Innovate with Purpose
2018 • Enterprise Experience 2018
Gold
Max Gadney
Assessing UX jobs for impact in climate
2024 • Climate UX Interest Group

More Videos

Lavy Kumar

"As manual tasks get automated, individuals can focus on higher-value tasks and training machine learning systems."

Lavy Kumar Kat Temple Tara Jensen Jenn Chou

Future of Work

June 9, 2021

Farid Sabitov

"Design operations maturity has five levels: awareness, standardized, integrated, accelerated, and innovated."

Farid Sabitov

Theme Four Intro

September 9, 2022

Mitchell Bernstein

"Design systems are the language of implementation; they allow us to communicate ideas in a common format and process."

Mitchell Bernstein

Organizing Chaos: How IBM is Defining Design Systems with Sketch for an Ever-Changing AI Landscape

September 29, 2021

Nora Tejeda

"We’ve learned that clear communication about roles and process is key to reduce confusion between regular design work and self-service."

Nora Tejeda Giovanna Alonso

Scaling Design Capabilities at BBVA Through a Self-service Design Model

June 10, 2021

Jorge Arango

"The goal is not to take notes; the goal is to think effectively, as Andy Matus says."

Jorge Arango

The Best of Both Worlds: How to Integrate Paper and Digital Notes (1st of 3 seminars)

April 5, 2024

Kwabena Opoku

"Monoculture in stories is like having just one narrative that doesn’t capture the full reality."

Kwabena Opoku Leonie Annor-Owiredu Sam Ladner

Methodological toolkit for unique research impact

March 11, 2026

Scott Stephens

"Excel is a little bit outdated; more advanced cloud tools help us co-create and collaborate in real time."

Scott Stephens

The Next Generation in DesignOps Toolsets

July 28, 2022

Erin Weigel

"People connect with other people, even through screens, so employee recommendations matter digitally too."

Erin Weigel

Real-world lessons to improve your conversion rates

June 26, 2024

Randolph Duke II

"Do I find a way to make this conversation more about the software as scheduled or do I show Laura how to react to the unplanned?"

Randolph Duke II

War Stories LIVE! Randy Duke II

March 30, 2020

Latest Books All books