Accessibility: An Opportunity to Innovate
Summary
Many organizations struggle with justifying and prioritizing accessibility. One of the primary reasons is because they’re thinking about accessibility all wrong. Instead of a checklist, a list of legal requirements, or a set of shackles holding designers and developers back, it’s time to start thinking of accessibility as what it is: an opportunity to innovate! In this presentation, Fable will draw from our expertise helping organizations like yours start the accessibility journey, to change the way you think about disability, assistive technology, and accessibility. We will demonstrate that accessible products are more flexible, customizable, and useful for all users. We’ll also show you how accessibility is directly tied to the creation of many of the most exciting and innovative technologies of the last 50 years, and how it’s changed the entire world for everyone. This presentation will inspire you with the information and ideas you need to accelerate your accessibility journey.
Key Insights
-
•
Many accessibility features like dark mode and voice assistants began as disability aids and are now mainstream because they improve experiences for all users.
-
•
One in five people live with long-term disability, and everyone can experience situational or temporary disabilities throughout life.
-
•
Accessible design is about creating flexible, customizable products rather than oversimplified or lowest-common-denominator solutions.
-
•
Diverse teams lead to innovative, inclusive products by uncovering use cases and solutions that homogeneous teams might miss.
-
•
Accessibility is a journey, not a one-time checklist fix, and must be integrated continuously into research, design, and development.
-
•
Disability is a universal and changing identity, highlighting that accessible products design for our future selves.
-
•
Humanizing accessibility by involving people with disabilities in training and product testing builds empathy and better buy-in.
-
•
Major companies like Facebook, Apple, and Microsoft embed accessibility as part of their core product experiences, showing its feasibility.
-
•
Innovations originally designed for accessibility, such as GPS and electric toothbrushes, often become more widely adopted because they offer superior usability.
-
•
Data sonification and advanced APIs allow vision-challenged users to access complex visual data like graphs in new ways, signaling ongoing innovation.
Notable Quotes
"Dark mode started off as an accessibility feature for visual challenges and eventually became mainstream because it’s so valuable for everyone."
"Everyone uses voice assistance now, whether controlling a smart home or sending a quick text; it gives independence to people with disabilities and convenience to all."
"Disability is the only identity that all of us will probably adopt at some point during our lives."
"If we are designing experiences that don’t work for everyone today, we’re designing experiences that in a couple of years will exclude ourselves."
"Accessible design is not about shackles or lowest-common-denominator; it’s about building great, flexible experiences for everyone."
"The Last of Us 2 was the first console game a completely blind person could play from start to finish by adding innovative, customizable accessibility features."
"Separate accessible designs are never equal, so we must design inclusively from the start to unlock all the benefits of accessibility."
"It is cheaper and better to do accessibility right the first time than to retrofit and fix later."
"Bringing people with disabilities into ideation and prototyping helps build accessibility by design and eliminates costly retrofits."
"Disability is normal, not shameful or rare, and everyone can benefit from accessibility innovations."
Or choose a question:
More Videos
"Getting executive buy-in is so critical to the success of research, yet it remains a challenge for many."
Caroline VizeThe State of UX: Five Lessons from 2021 to Accelerate Digital Experience in 2022
March 9, 2022
"We ran community gatherings with themes, presentations, and breaks, because people needed space to just chat and connect."
Kara KaneCommunities of Practice for Civic Design
April 7, 2022
"Through DP&M, designers get more contextual detail than what might be captured in a Jira ticket."
Jon Fukuda Ellie KryslDesign Planning and Management Support
October 3, 2023
"We believe in being a rock band, not rock stars—success comes from the team, not the individual."
Mark TempletonCreating a Legacy: the ultimate experience
June 9, 2017
"What we do can potentially be bigger than optimizing conversion rates; it can help build a more peaceful world."
Jim KalbachPeace is waged with sticky notes: Mapping Real-World Experiences
June 14, 2018
"Automations and template buttons in Notion enabled us to build consistent onboarding workflows that are reusable and interactive."
Scott StephensThe Next Generation in DesignOps Toolsets
July 28, 2022
"Every problem can be solved; it’s how you justify the offers the world gives you that counts."
Cheryl PlatzCollaborative Creativity through Improv
November 7, 2018
"Learning is the foundational design pattern of complex systems. It's emergent, relational and contextual."
Jen BriselliLearning Is The Engine: Designing & Adapting in a World We Can’t Predict
April 16, 2025
"Any customer contact is touching on strategic foundations — the tactical versus strategic mindset is a false dichotomy."
Mac SmithMeasuring Up: Using Product Research for Organizational Impact
March 12, 2021