Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Accessibility: An Opportunity to Innovate
Gold
Wednesday, June 8, 2022 • Design at Scale 2022
Share the love for this talk
Accessibility: An Opportunity to Innovate
Speakers: Sam Proulx
Link:

Summary

Many organizations struggle with justifying and prioritizing accessibility. One of the primary reasons is because they’re thinking about accessibility all wrong. Instead of a checklist, a list of legal requirements, or a set of shackles holding designers and developers back, it’s time to start thinking of accessibility as what it is: an opportunity to innovate! In this presentation, Fable will draw from our expertise helping organizations like yours start the accessibility journey, to change the way you think about disability, assistive technology, and accessibility. We will demonstrate that accessible products are more flexible, customizable, and useful for all users. We’ll also show you how accessibility is directly tied to the creation of many of the most exciting and innovative technologies of the last 50 years, and how it’s changed the entire world for everyone. This presentation will inspire you with the information and ideas you need to accelerate your accessibility journey.

Key Insights

  • Many accessibility features like dark mode and voice assistants began as disability aids and are now mainstream because they improve experiences for all users.

  • One in five people live with long-term disability, and everyone can experience situational or temporary disabilities throughout life.

  • Accessible design is about creating flexible, customizable products rather than oversimplified or lowest-common-denominator solutions.

  • Diverse teams lead to innovative, inclusive products by uncovering use cases and solutions that homogeneous teams might miss.

  • Accessibility is a journey, not a one-time checklist fix, and must be integrated continuously into research, design, and development.

  • Disability is a universal and changing identity, highlighting that accessible products design for our future selves.

  • Humanizing accessibility by involving people with disabilities in training and product testing builds empathy and better buy-in.

  • Major companies like Facebook, Apple, and Microsoft embed accessibility as part of their core product experiences, showing its feasibility.

  • Innovations originally designed for accessibility, such as GPS and electric toothbrushes, often become more widely adopted because they offer superior usability.

  • Data sonification and advanced APIs allow vision-challenged users to access complex visual data like graphs in new ways, signaling ongoing innovation.

Notable Quotes

"Dark mode started off as an accessibility feature for visual challenges and eventually became mainstream because it’s so valuable for everyone."

"Everyone uses voice assistance now, whether controlling a smart home or sending a quick text; it gives independence to people with disabilities and convenience to all."

"Disability is the only identity that all of us will probably adopt at some point during our lives."

"If we are designing experiences that don’t work for everyone today, we’re designing experiences that in a couple of years will exclude ourselves."

"Accessible design is not about shackles or lowest-common-denominator; it’s about building great, flexible experiences for everyone."

"The Last of Us 2 was the first console game a completely blind person could play from start to finish by adding innovative, customizable accessibility features."

"Separate accessible designs are never equal, so we must design inclusively from the start to unlock all the benefits of accessibility."

"It is cheaper and better to do accessibility right the first time than to retrofit and fix later."

"Bringing people with disabilities into ideation and prototyping helps build accessibility by design and eliminates costly retrofits."

"Disability is normal, not shameful or rare, and everyone can benefit from accessibility innovations."

Ask the Rosenbot
Giff Constable
Financial fluency for product leaders: AMA with Giff Constable
2024 • Rosenfeld Community
Mackenzie Cockram
Integrating Qualitative and Quantitative Research from Discovery to Live
2022 • QuantQual Interest Group
Deirdre Hirschtritt
Research is Only as Good as the Relationships You Build
2022 • Civic Design 2022
Gold
Barb Spanton
Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
2022 • Design at Scale 2022
Gold
Briana Thomas
The Quiet Force: Uncovering Hidden Leadership in High-Impact Design Teams
2024 • DesignOps Summit 2024
Gold
Emily DiLeo
Stronger Together: Lessons Learned from UX Research Ops
2024 • DesignOps Summit 2024
Gold
Yalenka Mariën
Designing for Digital Inclusion in the Belgian Government
2021 • Civic Design 2021
Gold
Jemma Ahmed
Bringing together market and user research
2019 • Advancing Research Community
Tricia Wang
Spatial Collapse: Designing for Emergent Culture
2024 • Enterprise Experience 2020
Gold
Sabrina Mach
How to Design Your Design Operating Model
2021 • DesignOps Summit 2021
Gold
Dante Guintu
How to Crush the Talent Crunch
2022 • DesignOps Summit 2022
Gold
Sahibzada Mayed
Cultivating Design Ecologies of Care, Community, and Collaboration
2023 • DesignOps Summit 2023
Gold
Dianne Que
Real Talk: Proving Value through a Scrappy Playbook
2019 • DesignOps Summit 2019
Gold
Roberta Dombrowski
5 Reasons to Bring your Recruiting in House
2021 • DesignOps Summit 2021
Gold
Sam Proulx
Online Shopping: Designing an Accessible Experience
2023 • Design in Product 2023
Gold
Amy Bucher
Harnessing behavioral science to uncover deeper truths
2025 • Advancing Research 2025
Gold

More Videos

Ana Ferreira

"Remote work is totally different from working from home during a worldwide pandemic."

Ana Ferreira

Designing Distributed: Leading Doist’s Fully Remote Design Team in Six Countries

January 8, 2024

Roy Opata Olende

"One of the best parts is seeing people from Ops, recruiting, marketing and product interacting together in Slack."

Roy Opata Olende

How Zapier Uses ‘All Hands Research’ to Increase Exposure to Users

August 6, 2020

Kit Unger

"Sometimes it might be seen as something that is not necessary because our end users are practically colleagues, not actually paying customers."

Kit Unger Jackie Ho Veevi Rosenstein Vasileios Xanthopoulos

Theme 2: Discussion

January 8, 2024

Abbey Smalley

"I met with my partners and leaders to really dig into their hopes, fears, and dreams about where they wanted to go."

Abbey Smalley Sylas Souza

Scaling UX Past the Size of Your Team

January 8, 2024

Helen Armstrong

"Trust erodes very quickly the moment an AI prediction is a little off or wrong."

Helen Armstrong

Augment the Human. Interrogate the System.

June 7, 2023

Bas Raijmakers, PhD (RCA)

"Great stories travel through organizations freely when they connect to what really moves and motivates people."

Bas Raijmakers, PhD (RCA) Charley Scull Prabhas Pokharel

What Design Research can Learn from Documentary Filmmaking

March 11, 2022

Mila Kuznetsova

"Make sure children understand they can stop the session at any time, and confirm they really get that."

Mila Kuznetsova Lucy Denton

How Lessons Learned from Our Youngest Users Can Help Us Evolve our Practices

March 9, 2022

Weidan Li

"Qualitative synthesis is like watching a movie in a cinema; AI synthesis feels like watching a recap on YouTube—fast but missing the immersive experience."

Weidan Li

Qualitative synthesis with ChatGPT: Better or worse than human intelligence?

June 4, 2024

Christian Crumlish

"SAFe often turns UX into just digital or visual designers, which is wasteful and marginalizes valuable skills."

Christian Crumlish

AMA with Christian Crumlish, author of Product Management for UX People

March 24, 2022