Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Accessibility: An Opportunity to Innovate
Gold
Wednesday, June 8, 2022 • Design at Scale 2022
Share the love for this talk
Accessibility: An Opportunity to Innovate
Speakers: Sam Proulx
Link:

Summary

Many organizations struggle with justifying and prioritizing accessibility. One of the primary reasons is because they’re thinking about accessibility all wrong. Instead of a checklist, a list of legal requirements, or a set of shackles holding designers and developers back, it’s time to start thinking of accessibility as what it is: an opportunity to innovate! In this presentation, Fable will draw from our expertise helping organizations like yours start the accessibility journey, to change the way you think about disability, assistive technology, and accessibility. We will demonstrate that accessible products are more flexible, customizable, and useful for all users. We’ll also show you how accessibility is directly tied to the creation of many of the most exciting and innovative technologies of the last 50 years, and how it’s changed the entire world for everyone. This presentation will inspire you with the information and ideas you need to accelerate your accessibility journey.

Key Insights

  • Many accessibility features like dark mode and voice assistants began as disability aids and are now mainstream because they improve experiences for all users.

  • One in five people live with long-term disability, and everyone can experience situational or temporary disabilities throughout life.

  • Accessible design is about creating flexible, customizable products rather than oversimplified or lowest-common-denominator solutions.

  • Diverse teams lead to innovative, inclusive products by uncovering use cases and solutions that homogeneous teams might miss.

  • Accessibility is a journey, not a one-time checklist fix, and must be integrated continuously into research, design, and development.

  • Disability is a universal and changing identity, highlighting that accessible products design for our future selves.

  • Humanizing accessibility by involving people with disabilities in training and product testing builds empathy and better buy-in.

  • Major companies like Facebook, Apple, and Microsoft embed accessibility as part of their core product experiences, showing its feasibility.

  • Innovations originally designed for accessibility, such as GPS and electric toothbrushes, often become more widely adopted because they offer superior usability.

  • Data sonification and advanced APIs allow vision-challenged users to access complex visual data like graphs in new ways, signaling ongoing innovation.

Notable Quotes

"Dark mode started off as an accessibility feature for visual challenges and eventually became mainstream because it’s so valuable for everyone."

"Everyone uses voice assistance now, whether controlling a smart home or sending a quick text; it gives independence to people with disabilities and convenience to all."

"Disability is the only identity that all of us will probably adopt at some point during our lives."

"If we are designing experiences that don’t work for everyone today, we’re designing experiences that in a couple of years will exclude ourselves."

"Accessible design is not about shackles or lowest-common-denominator; it’s about building great, flexible experiences for everyone."

"The Last of Us 2 was the first console game a completely blind person could play from start to finish by adding innovative, customizable accessibility features."

"Separate accessible designs are never equal, so we must design inclusively from the start to unlock all the benefits of accessibility."

"It is cheaper and better to do accessibility right the first time than to retrofit and fix later."

"Bringing people with disabilities into ideation and prototyping helps build accessibility by design and eliminates costly retrofits."

"Disability is normal, not shameful or rare, and everyone can benefit from accessibility innovations."

Ask the Rosenbot
Greg Petroff
The Compass Mission
2021 • Advancing Research 2021
Gold
Bassel Deeb
Do More With Less: Equip and Lead Design Orgs Through Adversity
2023 • DesignOps Summit 2023
Gold
Chris Moses
Stretching the Definition of DesignOps with Product Development
2018 • DesignOps Summit 2018
Gold
Mackenzie Cockram
Integrating Qualitative and Quantitative Research from Discovery to Live
2022 • QuantQual Interest Group
Caroline Jarrett
Have fun with statistics?
2024 • Rosenfeld Community
Jim Kalbach
Jazz Improvisation as a Model for Team Collaboration
2019 • Enterprise Experience 2019
Gold
Frances Yllana
DesignOps–Leading the Path to Parity
2023 • DesignOps Community
Jen Cardello
Curating insight: Strategies for integrating knowledge across research functions
2025 • Advancing Research 2025
Gold
Uday Gajendar
10 Years of Enterprise UX: Reflecting on the community and the practice
2025 • Enterprise Community
Scott Jensen
Short Take #2: UX/Product Lessons from Your Industry Peers
2022 • Design in Product 2022
Gold
Andrew Custage
The Digital Journey: Research on Consumer Frustration and Loyalty
2023 • Advancing Research 2023
Gold
Alla Weinberg
People Are Sick of Change: Psychological Safety is the Cure
2023 • DesignOps Community
Dane DeSutter
Beyond the Console: The rise of the Gamer Experience and how gaming will impact UX Research across industries
2024 • QuantQual Interest Group
Aurobinda Pradhan
Introduction to Collaborative DesignOps using Cubyts
2022 • DesignOps Summit 2022
Gold
Samuel Proulx
Invisible barriers: Why accessible service design can’t be an afterthought
2024 • Advancing Service Design 2024
Gold
George Aye
That Quiet Little Voice: When Design and Ethics Collide
2022 • Civic Design 2022
Gold

More Videos

Louis Rosenfeld

"Inclusion means not just who’s on the program but who you’re researching and collaborating with as you create your presentation."

Louis Rosenfeld Jemma Ahmed Christian Crumlish Uday Gajendar Chris Geison

Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?

May 2, 2024

Jilanna Wilson

"Emojis and GIFs have become effective tools for remote teams to add expression and prevent miscommunication."

Jilanna Wilson

Distributed Design Operations Management

October 23, 2019

Matt Webb

"Computers got ten years better overnight with the arrival of GPT-3 in November 2022."

Matt Webb

Context Window: Five Futures for AI

June 11, 2025

Sam Proulx

"Retrofitting accessibility at a later date is difficult, costly, and demoralizing."

Sam Proulx

Accessibility: An Opportunity to Innovate

September 8, 2022

Theresa Neil

"Designers almost always partner with clinicians who are the domain experts in healthcare projects."

Theresa Neil

Designing for Wellness: Specializing in Healthcare

May 22, 2024

Peter Van Dijck

"By starting to categorize risk in detail, you naturally lead to better prompts and better evals."

Peter Van Dijck

Hands-on AI #2: Understanding evals: LLM as a Judge

October 15, 2025

Rachel Posman

"Only one of the four common design ops backgrounds is design; others include program management and business skills."

Rachel Posman John Calhoun

"Ask Me Anything" with Rachel Posman and John Calhoun, Authors of the Upcoming Rosenfeld Book, The Design Conductors

September 25, 2024

Tricia Wang

"Values conversation is less threatening when framed as wanting to understand why we're doing this project or why we're here."

Tricia Wang

The most popular design thinking strategy is BS

January 27, 2022

Sarah Auslander

"Building trust within organizations toward methods and processes is essential to onboarding new ways of working."

Sarah Auslander Betsy Ramaccia Gordon Ross

Insights Panel

November 18, 2022