Ovetta Sampson
Director, User Experience Core ML, Google
As Director of User Experience for Core ML at Google, Ovetta Sampson leads a team dedicated to designing and building new ways to make machine learning and AI more accessible and useful for a wider audience. She's also held senior design leadership roles at Microsoft and CapitalOne. An IDEO alumna, Ovetta’s sweet spot is the intersection of humanity, business and technology. She specializes in envisioning human-centered experiences at scale for future technologies. Combining her M.S. in Computer Science (HCI) with her BA in Communications, Ovetta spends most of her time helping people visualize humanity’s future and how to ethically and with compassion serve people through digital and intelligent products. When not working or teaching, Ovetta is swimming, biking and running, in exotic locales, and occasionally, doing these races called Ironmans.
Rosenverse talks by Ovetta:
" You have to build guardrails and test models with red teaming to ensure they behave ethically and safely. "
Managing the Human Engagement Risks of AI
June 10, 2025
" Our goal is not to be right, but to make others less wrong and give confidence in design direction. "
Turning UX Passion into Real Product Influence
June 7, 2023
" Machine learning models can see, hear, think, and act but are limited to problem-solving based on past observations. "
Research in the Automated Future
March 11, 2022
