Video: Breaking Out of Ruts: Tips for Overcoming the Fear of Change

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Breaking Out of Ruts: Tips for Overcoming the Fear of Change

Gold

Thursday, June 9, 2016 • Enterprise UX 2016

Steve Baty

Principal, Meld Studios

Summary

In this talk, the speaker, who shares personal context about an injury and cycling, explores why innovation is difficult to embrace in organizations and individuals. They point out that innovation often challenges intrinsic motivations like purpose, mastery, and autonomy, creating fear and resistance, especially when job security is uncertain, as illustrated by a government agency merging courts and transport service centers with prolonged pilot uncertainty. The speaker highlights how individuals form mental blinders based on their experiences, which narrow innovation potential, making diverse, multidisciplinary teams essential to bring fresh perspectives and disagreement. They stress generating multiple ideas to avoid ego attachment to single solutions, referencing the 2007 archaeological dispute over a new human species (the 'Hobbit') as a case of idea defensiveness and obstructing evidence. Personality conflicts can also derail idea merit. The design process intentionally breaks ego-idea ties by group-combining ideas. The speaker touches on organizational change fatigue and stresses the crucial role of empathy for customers, which ignites passion needed to overcome barriers and get ideas implemented. They introduce Harry and Marie as further speakers to expand on prioritization and organizational contexts respectively. Overall, the talk provides a thoughtful look at the human, social, and structural dynamics that influence innovation success.

Key Insights

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Innovation often threatens intrinsic motivation elements like autonomy, mastery, and purpose, causing fear and resistance.
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People develop mental blinders based on their background that limit how they frame problems and generate ideas.
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Diverse multidisciplinary teams force fresh perspectives that challenge common assumptions and unlock new opportunities.
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Generating multiple ideas prevents over-attachment to a single idea and encourages constructive criticism and synthesis.
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Ego attachment to ideas makes people defensive and less open to collaboration or critique.
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Personality conflicts can undermine evaluating ideas on their merit, conflating dislike of people with idea rejection.
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Change programs cause real practical anxiety when job security is unclear, as seen in the government agency pilot running over two years.
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Empathy toward customers is a key source of energy that motivates individuals to push ideas through organizational barriers.
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Innovation is not just about ideas but about getting those ideas out into the world where they make an impact.
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Long-running organizational change pilots risk fostering fatigue and uncertainty that inhibit innovation momentum.

Notable Quotes

"Innovation used to mean revolution, an insurrection, which naturally scares people."

"We lose fights as cyclists when confronted by cars, and that loss shapes my perspective today."

"When innovation cuts directly at people’s control over their work, fear and hesitancy are inevitable."

"People don’t resist change to be difficult, but out of very natural responses to uncertainty threatening their financial future."

"If you’ve got homogenous people in the room, they’re all blinkered in the same way, and you end up with the same idea."

"When I have just one idea, I’ll defend it because it’s the only one I have, even if it’s not a great idea."

"The Australian archaeologists discovered a new human species—but the Indonesian chief scientist locked away the bones for six years because it contradicted his theory."

"We often combine personality dislike with idea rejection, losing sight of the idea’s true value."

"Empathy makes us care, and caring is what fuels the energy to get through tedious workshops and meetings to ship ideas."

"Innovation programs can be tiring when you have a day job and constant change fatigue; you need a source of energy to push through."

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