Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Breaking Out of Ruts: Tips for Overcoming the Fear of Change
Gold
Thursday, June 9, 2016 • Enterprise UX 2016
Share the love for this talk
Breaking Out of Ruts: Tips for Overcoming the Fear of Change
Speakers: Steve Baty
Link:

Summary

In this talk, the speaker, who shares personal context about an injury and cycling, explores why innovation is difficult to embrace in organizations and individuals. They point out that innovation often challenges intrinsic motivations like purpose, mastery, and autonomy, creating fear and resistance, especially when job security is uncertain, as illustrated by a government agency merging courts and transport service centers with prolonged pilot uncertainty. The speaker highlights how individuals form mental blinders based on their experiences, which narrow innovation potential, making diverse, multidisciplinary teams essential to bring fresh perspectives and disagreement. They stress generating multiple ideas to avoid ego attachment to single solutions, referencing the 2007 archaeological dispute over a new human species (the 'Hobbit') as a case of idea defensiveness and obstructing evidence. Personality conflicts can also derail idea merit. The design process intentionally breaks ego-idea ties by group-combining ideas. The speaker touches on organizational change fatigue and stresses the crucial role of empathy for customers, which ignites passion needed to overcome barriers and get ideas implemented. They introduce Harry and Marie as further speakers to expand on prioritization and organizational contexts respectively. Overall, the talk provides a thoughtful look at the human, social, and structural dynamics that influence innovation success.

Key Insights

  • Innovation often threatens intrinsic motivation elements like autonomy, mastery, and purpose, causing fear and resistance.

  • People develop mental blinders based on their background that limit how they frame problems and generate ideas.

  • Diverse multidisciplinary teams force fresh perspectives that challenge common assumptions and unlock new opportunities.

  • Generating multiple ideas prevents over-attachment to a single idea and encourages constructive criticism and synthesis.

  • Ego attachment to ideas makes people defensive and less open to collaboration or critique.

  • Personality conflicts can undermine evaluating ideas on their merit, conflating dislike of people with idea rejection.

  • Change programs cause real practical anxiety when job security is unclear, as seen in the government agency pilot running over two years.

  • Empathy toward customers is a key source of energy that motivates individuals to push ideas through organizational barriers.

  • Innovation is not just about ideas but about getting those ideas out into the world where they make an impact.

  • Long-running organizational change pilots risk fostering fatigue and uncertainty that inhibit innovation momentum.

Notable Quotes

"Innovation used to mean revolution, an insurrection, which naturally scares people."

"We lose fights as cyclists when confronted by cars, and that loss shapes my perspective today."

"When innovation cuts directly at people’s control over their work, fear and hesitancy are inevitable."

"People don’t resist change to be difficult, but out of very natural responses to uncertainty threatening their financial future."

"If you’ve got homogenous people in the room, they’re all blinkered in the same way, and you end up with the same idea."

"When I have just one idea, I’ll defend it because it’s the only one I have, even if it’s not a great idea."

"The Australian archaeologists discovered a new human species—but the Indonesian chief scientist locked away the bones for six years because it contradicted his theory."

"We often combine personality dislike with idea rejection, losing sight of the idea’s true value."

"Empathy makes us care, and caring is what fuels the energy to get through tedious workshops and meetings to ship ideas."

"Innovation programs can be tiring when you have a day job and constant change fatigue; you need a source of energy to push through."

Ask the Rosenbot
George Abraham
Design Systems To-Go: Indigo.Design Overview and Exploring the Developer Workflow (Part 3)
2021 • DesignOps Summit 2021
Gold
JJ Kercher
A Roadmap for Maturing Design in the Enterprise
2018 • Enterprise Experience 2018
Gold
John Donmoyer
Shipping your code generation experiments to production
2025 • Designing with AI 2025
Gold
Russ Unger
Onboarding: The Ecosystem, not the Afterthought
2017 • DesignOps Summit 2017
Gold
Leah Buley
Ask Me Anything with Leah Buley and Joe Natoli, co-authors of The User Experience Team of One (2nd edition)
2024 • Rosenfeld Community
Deanna Mitchell
Designing with culture: Unlocking impactful insights for Product and UX
2025 • Advancing Research 2025
Gold
Dan Willis
Enterprise Storytelling Sessions
2016 • Enterprise UX 2016
Gold
Sam Proulx
Prototype Reviews, People With Disabilities, and You
2021 • Civic Design 2021
Gold
Mansi Gupta
Drawing from Feminist Practice to Make Inclusive Design Operational
2022 • DesignOps Summit 2022
Gold
Melinda Belcher
Insider preview of Enterprise Experience 2020
2020 • Enterprise Community
Bria Alexander
Opening Remarks
2021 • Design at Scale 2021
Gold
Uday Gajendar
The Wicked Craft of Enterprise UX
2015 • Enterprise UX 2015
Gold
Jack Moffett
SAFe or Sorry?
2019 • Enterprise Community
Natalia Radywyl
Co-Designing New Power in Australia's Public Sector
2022 • Civic Design 2022
Gold
Jim Kalbach
Jazz Improvisation as a Model for Team Collaboration
2017 • DesignOps Summit 2017
Gold
Michal Anne Rogondino
Saving Outer Space: The First UX Design System for Our Nation’s Satellites
2024 • Enterprise Experience 2020
Gold

More Videos

Erin Hauber

"Scaled Agile felt at first like a step backwards—design looked like just the finishing touch, not a key ingredient."

Erin Hauber

Design is Not the Frosting on the Scaled Agile Layer Cake

October 24, 2019

Uday Gajendar

"Jenny and Will will take a foundational look at wielding data visualization and product analytics effectively."

Uday Gajendar

Theme Four Intro

June 6, 2023

Sam Proulx

"Accessibility isn’t a checkbox you run automated tests for; you must involve people with disabilities to benchmark success."

Sam Proulx

Online Shopping: Designing an Accessible Experience

June 7, 2023

Jeff Ephraim Bander

"Only 38% of people actually looked at the company review information, even though it was crucial."

Jeff Ephraim Bander Ariane Rahn Philipp Reiter

Eye Tracking Gamechanger: Why Smartphone Eye Tracking will Revolutionize Your UX Research

March 11, 2022

Susan Simon-Daniels

"I was ready to capture this fatal flaw that this fellow had discovered. It was so horrible it made him sigh. But it wasn’t."

Susan Simon-Daniels

War Stories LIVE! Susan Simon-Daniels

March 30, 2020

Robin Beers

"Synthesis is a researcher’s superpower, not just analysis or breaking things down."

Robin Beers Nalini Kotamraju Andy Warr

Panel: Excellence in Communicating Insights

March 26, 2024

Jemma Ahmed

"Anchor yourself in what you know to be right and true."

Jemma Ahmed

Theme 1 Intro

March 10, 2026

Christopher Geison

"The best entry point to organizational influence is solving the problems right in front of us."

Christopher Geison

Theme 1 Intro

March 25, 2024

Bianca Jefferson

"Instead of prescribing a meeting, we focused on how people should feel at the end and what outcomes to achieve."

Bianca Jefferson

From Sprints to Systems: Operationalizing Continuous Discovery Through DesignOps

September 10, 2025