Summary
Most design operation professionals will have to make a choice: to work solely as an organization’s internal consultancy or play an additional role in scaling design capabilities throughout an organization. If teams focus on the former, how will they get better projects and collaborators from their organization? If teams settle on the latter, how will they navigate scaling their design capabilities? In this interactive workshop, we’ll discuss how teams can attract better internal projects and how to transfer essential capabilities, with a particular focus on co-creating and measuring successful outcomes. Join Andrew Webster, Vice President of Transformation at ExperiencePoint, to learn: What tools can help facilitate your team’s journey How to start implementing scaling strategies What successful outcomes look like
Key Insights
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Design capability enhances organizational outcomes by fostering a user-centric approach.
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Organizations benefit from making decisions based on customer data instead of intuition.
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Effective design operations help scale design capabilities within teams.
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It's crucial to define clear success metrics for design initiatives.
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Teams should focus on both skills and environmental conditions for successful design implementation.
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Building design capacity can lead to better project selection and higher engagement from internal clients.
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Cultural transformations require collaboration across various organizational teams.
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Success metrics should include both leading and lagging indicators of performance.
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Design capability scaling behaves like a social movement, requiring emotional engagement.
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Having a core team with a defined vision of success is critical for effective design operations.
Notable Quotes
"There’s a strong business case for people from business backgrounds to learn design principles."
"A changed person in an unchanged environment is worse off than if you'd never inspired them in the first place."
"Design inspires people, but enthusiasm decays into cynicism quickly if not applied."
"You want to start where the potential for business impact is high and the likelihood of success is also high."
"It's better to achieve a tipping point of buy-in within a specific population than to distribute efforts too thinly across the organization."
"Design capability is not just a training program; it’s a social movement."
"Establishing team norms comes after aligning on vision and objectives."
"We want to integrate the right conditions to achieve new behaviors in design."
"You’re uniquely qualified in recognizing good design behavior as it manifests in an organization."
"Successful cultural transformations require the involvement of the design team from the beginning."
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