Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Afternoon Insights Panel

Gold
Tuesday, December 6, 2022 • Design in Product 2022
Share the love for this talk
Afternoon Insights Panel
Speakers: Christian Crumlish , Wendy Johansson , Rich Mironov , Aditi Ruiz and Adam Thomas
Link:

Summary

Join conference curator Christian Crumlish, the conference speakers, and guest commentators for a lively panel discussion reviewing highlights, sharing notable takeaways, and diving deeper into questions inspired by the afternoon’s presentations.

Key Insights

  • Shielding product teams too much can stunt their growth; occasional challenges help build resilience.

  • PMs risk burnout and becoming bottlenecks if they try to filter all communication between executives and teams.

  • Storytelling is a vital, cross-functional skill for conveying value and aligning stakeholders.

  • Tailoring strategy communication to audience attention span and priority is key to effective messaging.

  • Repeatedly asking about fears and risks surfaces critical unknowns and guides research priorities.

  • Translating risks into financial terms facilitates executive-level decision making.

  • Different org sizes and maturities require different leadership approaches to information sharing and team autonomy.

  • Having one designer supporting many PMs and products is fundamentally insufficient for successful product outcomes.

  • Framing product value as a benefit to partner teams aids greater organizational buy-in beyond end-user focus.

  • Leaders should name and credit team members for successes but own and investigate failures to instill trust and transparency.

Notable Quotes

"If you don’t have a little earthquake every now and then, you have a real big one after a while."

"If you put yourself between the C-suite and the product teams, you become a bottleneck with no time for actual leadership."

"When something good happens, I want to name the person who did it and say yes, they passed through me. When something bad happens, I say let me and my team go look into it."

"Storytelling helps us speak in the language and context that motivates each team and stakeholder."

"You can build your strategy into eight pages, five, three, one, half a page, then a sentence to adapt to your audience."

"Have you just asked what scares us or keeps us up at night? Those repeated fears highlight the risks we need to avoid."

"I know that a development team of six costs me a million bucks a year, so risk has a dollar value executives understand."

"The idea of one designer to 12 PMs is dead on arrival; either design isn't valued or the company is short on designers."

"You’re not just convincing people of the value but the benefit to them of working with you on the product journey."

"We can design the experience of working with us just like we design for end users."

Ask the Rosenbot
Kelly Goto
Emotion Economy: Ethnography as Corporate Strategy
2015 • Enterprise UX 2015
Gold
Greg Petroff
Design is the Differentiator: Bringing New Design Innovations to a Very Antiquated and Very Large Industry
2021 • Design at Scale 2021
Gold
Liwei Dai
The Heart and Brain of the AI Research
2020 • Advancing Research 2020
Gold
Andrew Michael
Building a Product Insights Team
2022 • Advancing Research 2022
Gold
Cheryl Platz
Demystifying Multimodal Design: The Design Practice You Didn't Know You're Doing
2024 • Rosenfeld Community
Louis Rosenfeld
Coffee with Lou
2024 • Rosenfeld Community
Sandra Camacho
Creating More Bias-Proof Designs
2025 • Rosenfeld Community
Theresa Marwah
How Atlassian is Operationalizing Respect in Research
2020 • Advancing Research Community
Dave Gray
Group Activity: Making Sense of DesignOps
2017 • DesignOps Summit 2017
Gold
Sam Proulx
To Boldly Go: The New Frontiers of Accessibility
2022 • DesignOps Summit 2022
Gold
Nicole Wright
Democratizing Research at HoneyBook
2022 • Advancing Research 2022
Gold
Noah Bond
Redefining truth and inclusivity: Navigating data ownership and ethical research in the age of disinformation
2025 • Advancing Research 2025
Gold
Jorge Arango
Meeting of the Waters: Designing for Successful Inorganic Growth
2021 • Enterprise Community
Jane Davis
Strategic Shifts and Innovations in User Research: Navigating Challenges and Opportunities
2025 • Advancing Research 2025
Gold
Kate Kalcevich
Integrating Accessibility in DesignOps
2024 • DesignOps Summit 2024
Gold
Heidi Trost
To Protect People, You Have to Protect Information: A Human-Centered Design Approach to Cybersecurity
2025 • Rosenfeld Community

More Videos

Victor Udoewa

"For the iBio people, knowledge is relational, not objectified, emerging from relationships like songs."

Victor Udoewa

Beyond Methods and Diversity: The Roots of Inclusion

March 26, 2024

Peter Morville

"Most categories are fuzzy; there’s no clear boundary between what’s in or out."

Peter Morville

The Architecture of Understanding

May 13, 2015

Sam Ladner

"The boss’s son is no longer the default backup boss; there are now written rules accessible to all."

Sam Ladner

How Research Can Drive Strategic Foresight

March 9, 2022

Michelle Bejian Lotia

"Show don’t tell is really critical for getting stakeholder buy-in on a new tool like this."

Michelle Bejian Lotia Anne-Marie Morell

Rolling Out a Repository: How Zapier Centralizes Insights from Across their Organization

March 28, 2023

Leisa Reichelt

"At Atlassian, many confident non-researchers were already doing lots of research, which was an opportunity and a challenge."

Leisa Reichelt

Opening Keynote: Operating in Context

November 7, 2018

Sarah Gallimore

"In Toronto it’s now illegal to transmit a Wi-Fi signal in designated public spaces, with penalties for violations—a policy driven by people wanting to unplug from digital life."

Sarah Gallimore

Inspire Progress with Artifacts from the Future

November 18, 2022

Joerg Beringer

"When designers describe their problem, they often describe a pain point, but you have to enter the user’s actual task."

Joerg Beringer Thomas Geis

Scaling User Research with AI: Continuous Discovery of User Needs in Minutes

September 10, 2025

Peter Merholz

"Centralized design teams tend to be brought in after decisions are made, turning design into an us versus them relationship."

Peter Merholz

Customer-Centered Design Organizations

June 8, 2017

Dalia El-Shimy

"We have been focused for so long on getting that seat that we haven’t realized that a lot of us are actually already there."

Dalia El-Shimy

So You've Got a Seat at the Table. Now What?

March 31, 2020