Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Afternoon Insights Panel
Gold
Tuesday, December 6, 2022 • Design in Product 2022
Share the love for this talk
Afternoon Insights Panel
Speakers: Christian Crumlish , Wendy Johansson , Rich Mironov , Aditi Ruiz and Adam Thomas
Link:

Summary

Join conference curator Christian Crumlish, the conference speakers, and guest commentators for a lively panel discussion reviewing highlights, sharing notable takeaways, and diving deeper into questions inspired by the afternoon’s presentations.

Key Insights

  • Shielding product teams too much can stunt their growth; occasional challenges help build resilience.

  • PMs risk burnout and becoming bottlenecks if they try to filter all communication between executives and teams.

  • Storytelling is a vital, cross-functional skill for conveying value and aligning stakeholders.

  • Tailoring strategy communication to audience attention span and priority is key to effective messaging.

  • Repeatedly asking about fears and risks surfaces critical unknowns and guides research priorities.

  • Translating risks into financial terms facilitates executive-level decision making.

  • Different org sizes and maturities require different leadership approaches to information sharing and team autonomy.

  • Having one designer supporting many PMs and products is fundamentally insufficient for successful product outcomes.

  • Framing product value as a benefit to partner teams aids greater organizational buy-in beyond end-user focus.

  • Leaders should name and credit team members for successes but own and investigate failures to instill trust and transparency.

Notable Quotes

"If you don’t have a little earthquake every now and then, you have a real big one after a while."

"If you put yourself between the C-suite and the product teams, you become a bottleneck with no time for actual leadership."

"When something good happens, I want to name the person who did it and say yes, they passed through me. When something bad happens, I say let me and my team go look into it."

"Storytelling helps us speak in the language and context that motivates each team and stakeholder."

"You can build your strategy into eight pages, five, three, one, half a page, then a sentence to adapt to your audience."

"Have you just asked what scares us or keeps us up at night? Those repeated fears highlight the risks we need to avoid."

"I know that a development team of six costs me a million bucks a year, so risk has a dollar value executives understand."

"The idea of one designer to 12 PMs is dead on arrival; either design isn't valued or the company is short on designers."

"You’re not just convincing people of the value but the benefit to them of working with you on the product journey."

"We can design the experience of working with us just like we design for end users."

Ask the Rosenbot
Dr. Jamika D. Burge
How UX researchers can partner with (and not be replaced by) AI [Advancing Research Community Workshop Series]
2023 • Advancing Research Community
Rachael Dietkus, LCSW
Everything You Need to Know about the Civic Design 2022 Call for Presentations
2022 • Civic Design Community
Rachel Posman
A Closer Look at Team Ops and Product Ops (Two Sides of the DesignOps Coin)
2020 • DesignOps Community
Neema Mahdavi
Operationalizing DesignOps
2018 • DesignOps Summit 2018
Gold
Marc Rettig
Discussion
2015 • Enterprise UX 2015
Gold
Stephen Anderson
Puzzled? How to Coordinate Humans for Complex Challenges
2021 • Enterprise Community
Giff Constable
Financial fluency for product leaders: AMA with Giff Constable
2024 • Rosenfeld Community
JJ Kercher
A Roadmap for Maturing Design in the Enterprise
2018 • Enterprise Experience 2018
Gold
Jennifer Fraser
What would Emmy Noether Do? Math, Models and Mulling in UX Research
2023 • Advancing Research 2023
Gold
Maria Giudice
Becoming a Changemaker by Leading with Design
2023 • Advancing Research 2023
Gold
Patrick Boehler
The service shift: transforming media organizations to create real value through design
2025 • Advancing Service Design 2025
Gold
Scott Jensen
Short Take #2: UX/Product Lessons from Your Industry Peers
2022 • Design in Product 2022
Gold
Matteo Gratton
Can Data and Ethics Live Together?
2021 • DesignOps Summit 2021
Gold
Mark Interrante
AI for Prioritization (3rd of 3 seminars)
2024 • Rosenfeld Community
Mike Oren
Why Pharmaceutical's Research Model Should Replace Design Thinking
2023 • Advancing Research 2023
Gold
Xenia Adjoubei
Empowering Communities Through the Researcher in Residence Program
2023 • Advancing Research 2023
Gold

More Videos

Louis Rosenfeld

"Inclusion means not just who’s on the program but who you’re researching and collaborating with as you create your presentation."

Louis Rosenfeld Jemma Ahmed Christian Crumlish Uday Gajendar Chris Geison

Coffee with Lou #3: What Makes for a Successful UX Conference Presentation?

May 2, 2024

Jilanna Wilson

"Sending small care packages to remote team members goes a long way in showing we care and building connection."

Jilanna Wilson

Distributed Design Operations Management

October 23, 2019

Matt Webb

"Computers got ten years better overnight with the arrival of GPT-3 in November 2022."

Matt Webb

Context Window: Five Futures for AI

June 11, 2025

Sam Proulx

"Everyone already uses accessibility features whether you have a disability or not."

Sam Proulx

Accessibility: An Opportunity to Innovate

September 8, 2022

Theresa Neil

"You don’t need an MD or PhD to be effective in healthcare UX; humility, curiosity, and preparation are essential."

Theresa Neil

Designing for Wellness: Specializing in Healthcare

May 22, 2024

Peter Van Dijck

"One of the biggest problems in AI building is evolving your prompts and having a fast feedback loop."

Peter Van Dijck

Hands-on AI #2: Understanding evals: LLM as a Judge

October 15, 2025

Rachel Posman

"The heroes framework helps show the specific contribution design ops makes through measurable impact categories."

Rachel Posman John Calhoun

"Ask Me Anything" with Rachel Posman and John Calhoun, Authors of the Upcoming Rosenfeld Book, The Design Conductors

September 25, 2024

Tricia Wang

"You have to ask who the 'we' is in the room, because often the communities you're designing for aren't represented or understood there."

Tricia Wang

The most popular design thinking strategy is BS

January 27, 2022

Sarah Auslander

"Pay transparency within organizations is critical for enabling good work and healthier working conditions."

Sarah Auslander Betsy Ramaccia Gordon Ross

Insights Panel

November 18, 2022