Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Theme 1: Intro
Gold
Monday, January 8, 2024 • Enterprise Experience 2020
Share the love for this talk
Theme 1: Intro
Speakers: Lada Gorlenko
Link:

Summary

In this session, the speaker discusses the challenges and opportunities of introducing UX design transformations in long-standing organizations like Canadian Railways and Ford. Drawing on personal conversations and experiences, the speaker highlights the different perspectives of industry veterans and newcomers in UX roles. Starting with anecdotes about the struggles of adapting UX to entrenched practices, the speaker emphasizes the perseverance required to effect change in older industries. The conference features stories from diverse speakers who have successfully navigated these challenges, aiming to inspire attendees to implement their own UX transformations. Specific focus is given to organizational changes in both the private sector and government initiatives, providing practical lessons for those in similar environments.

Key Insights

  • Leading change in established companies requires patience and strategy.

  • Newcomers to a legacy organization often face unique challenges in implementing UX practices.

  • Collaboration with high-ranking stakeholders is crucial for design transformations in government.

  • The experiences of both long-time employees and fresh perspectives can yield valuable insights for UX.

  • Enterprise UX is not solely the domain of tech startups; legacy companies can innovate too.

  • Successful UX transformation relies on storytelling to motivate and engage.

  • Consultants can play a key role in creating scalable solutions for old enterprises.

  • Lessons can be learned from both private and public sectors about implementing UX changes.

  • Understanding the unique culture of an organization is critical for effective change management.

Notable Quotes

"What is it like to lead change in a century-old company?"

"The best of enterprise UX doesn't just come from young companies."

"Your story is a lot easier because you are part of a product team."

"My changes are different, my challenges are different."

"Their story deserves to be heard, as do others in difficult environments."

"We will start our session with a tale of two companies: Ford and Canadian National Railways."

"The stories from Rob Meetzel and Seb Mallow teach you how to succeed no matter your starting point."

"Designing for the whole nation is not just about aesthetics; it's about function and agility."

"Be humbled, be inspired, be amazed."

More Videos

Jacqui Frey

"Optimal performance is about making external conditions match your goals."

Jacqui Frey

Flow and Superfluidity for Design Orgs

November 7, 2018

Laura Gatewood

"It's not just the mind that needs communication to thrive, it's also our very human hearts."

Laura Gatewood Laine Prokay

Beyond Buzzwords: Adding Heart to Effective Slack Communication

September 23, 2024

Johanna Kollmann

"Research was completely evaluative and tactical, which bored the product teams."

Johanna Kollmann

Insights-Driven Product Strategy: Get your Research to Count

December 6, 2022

Bria Alexander

"This conference could not happen without our sponsors."

Bria Alexander

Day 3 Welcome

September 25, 2024

Billy Carlson

"Throw away the rule book—just try to get as many ideas as you can out as fast as possible."

Billy Carlson

Ideation tips for Product Managers

December 6, 2022

Catherine Dubut

"Don’t underestimate the power of storytelling in conveying users’ needs to stakeholders."

Catherine Dubut

Bridging Physical and Digital Spaces: Approaches to Retail Service Design

March 18, 2021

Kim Holt

"Trust is the foundation of our team's culture and needs to be maintained during changes."

Kim Holt Emma Wylds Pearl Koppenhaver Maisee Xiong

A Salesforce Panel Discussion on Values-Driven DesignOps

September 8, 2022

Adrian Howard

"90% of everything is crud, including the people we work alongside."

Adrian Howard

Sturgeon’s Biases

September 25, 2024

Asia Hoe

"Collaboration means involving design early and often."

Asia Hoe

Partnering with Product: A Journey from Junior to Senior Design

November 29, 2023