Summary
In this session, the speaker discusses the challenges and opportunities of introducing UX design transformations in long-standing organizations like Canadian Railways and Ford. Drawing on personal conversations and experiences, the speaker highlights the different perspectives of industry veterans and newcomers in UX roles. Starting with anecdotes about the struggles of adapting UX to entrenched practices, the speaker emphasizes the perseverance required to effect change in older industries. The conference features stories from diverse speakers who have successfully navigated these challenges, aiming to inspire attendees to implement their own UX transformations. Specific focus is given to organizational changes in both the private sector and government initiatives, providing practical lessons for those in similar environments.
Key Insights
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Leading change in established companies requires patience and strategy.
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Newcomers to a legacy organization often face unique challenges in implementing UX practices.
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Collaboration with high-ranking stakeholders is crucial for design transformations in government.
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The experiences of both long-time employees and fresh perspectives can yield valuable insights for UX.
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Enterprise UX is not solely the domain of tech startups; legacy companies can innovate too.
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Successful UX transformation relies on storytelling to motivate and engage.
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Consultants can play a key role in creating scalable solutions for old enterprises.
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Lessons can be learned from both private and public sectors about implementing UX changes.
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Understanding the unique culture of an organization is critical for effective change management.
Notable Quotes
"What is it like to lead change in a century-old company?"
"The best of enterprise UX doesn't just come from young companies."
"Your story is a lot easier because you are part of a product team."
"My changes are different, my challenges are different."
"Their story deserves to be heard, as do others in difficult environments."
"We will start our session with a tale of two companies: Ford and Canadian National Railways."
"The stories from Rob Meetzel and Seb Mallow teach you how to succeed no matter your starting point."
"Designing for the whole nation is not just about aesthetics; it's about function and agility."
"Be humbled, be inspired, be amazed."
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