Summary
What is the role of care in user research? Why is care the greatest superpower of user research research—not only in what we do but how we lead? In this talk, Etienne discusses the importance of inclusive leadership and shares lessons on leading through care. This session will help researchers leverage their research strengths for leadership as individual contributors, team leads, and people managers alike.
Key Insights
-
•
Care is the fundamental superpower that user researchers bring to leadership, beyond field expertise.
-
•
Inclusive research demands going beyond dominant user groups to uplift underrepresented voices and create better experiences for all.
-
•
Leadership is not defined by title or seniority but by making others better in ways that outlast your presence.
-
•
Authenticity in leadership emerges from genuine connection to people’s real stories and whole lives, not superficial gestures.
-
•
Ethnographic methods help uncover meaningful user motivations that translate directly into product priorities.
-
•
Building trust and connection remotely requires frequent micro-interactions that show authentic care between colleagues.
-
•
Initiatives like CONNECS help foster belonging and visibility in remote teams by sharing personal passions in low-pressure ways.
-
•
Practicing self-care is an ethical imperative for researchers to sustain empathy and professional effectiveness.
-
•
Inclusive leadership environments enable collaboration and respect to happen freely, empowering diverse people to thrive.
-
•
Lowering barriers to sharing, such as brief, informal presentations, helps introverted or early-career teammates be visible and connected.
Notable Quotes
"Care is defined as the process of protecting someone or something and providing what that person or thing needs."
"Leadership is about making other people better as a result of your presence in a way that lasts into our absence."
"Daring leaders must care for and be connected to the people they lead."
"Inclusive research should not be a feel-good activity but treated as the norm on every project."
"Authentic leadership can be characterized as genuine, self-aware, and transparent."
"Caring personally isn't about memorizing birthdays or throwing big team offsites; it’s about real conversations and learning what’s important to people."
"Trust is built not just in big moments but in little marbles filling a jar over time."
"Self-care is an ethical imperative in UX; your well-being impacts your professional responsibilities."
"Sharing personal passions in low-stakes ways creates opportunities for colleagues to be visible, seen, and included."
"We lead ourselves, our peers, and our stakeholders; leadership happens at all levels and in all settings."
Dig deeper—ask the Rosenbot:
















More Videos

"Flat Carol was a nearly life-size cardboard cutout of Carol."
Randolph Duke IIWar Stories LIVE! Randy Duke II
March 30, 2020

"This is a moment to rethink identity beyond UX and get creative with income streams and career paths."
Corey Nelson Amy SanteeLayoffs
November 15, 2022

"Statistical significance tells you if a change is likely not random, but it does not tell you if the change matters to your business."
Landon BarnesAre My Research Findings Actually Meaningful?
March 10, 2022

"Nudges are not a magic wand; they can help but need to fit within a larger system and behavioral pathway to truly work."
Amy BucherHarnessing behavioral science to uncover deeper truths
March 12, 2025

"When you observe a quantum particle, its possible states collapse to one—just like user intent collapses to action."
David SternbergUncovering the hidden forces shaping user behavior
July 17, 2025

"Piloting your ideas before committing helps prevent disruption and saves energy in the long run."
Deanna SmithLeading Change with Confidence: Strategies for Optimizing Your Process
September 23, 2024

"The absence of empathy and understanding is causing much of the pain in design."
Jennifer StricklandAdopting a "Design By" Method
December 9, 2021

"If adding a design program manager gives each designer back even one hour a day, you might make your entire team more efficient."
Rachel Posman John CalhounA Closer Look at Team Ops and Product Ops (Two Sides of the DesignOps Coin)
November 19, 2020

"Service designers connect the dots, which represent elements, teams, processes, policies, and customer needs that all must align."
Gina MendoliaTherapists, Coaches, and Grandmas: Techniques for Service Design in Complex Systems
December 3, 2024
Latest Books All books
Dig deeper with the Rosenbot
How can European digital regulations like GDPR and the Accessibility Act impact US companies with products used in Europe?
What role does continuous testing play when building software with large language models?
What cultural shifts are necessary for true cross-functional operations to thrive in large organizations?