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Founder’s Welcome
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Tuesday, December 6, 2022 • Design in Product 2022
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Founder’s Welcome
Speakers: Louis Rosenfeld
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Summary

Rosenfeld Media founder, Lou Rosenfeld opens the day by welcoming our attendees to Design in Product and presenting our Conference Chair, Christian Crumlish.

Key Insights

  • The challenge of integrating UX and product management has persisted unchanged since 2016.

  • Rosenfeld Media emphasizes high-quality curation over pay-for-play in sponsor relationships.

  • MJ Broadband’s sketchnotes and curated resource lists alleviate the need for attendee note-taking.

  • Bloomberg’s UX team evolved over 15 years from a peripheral to a central role in product development.

  • Successful product-UX collaboration at Bloomberg involves partnering with people from diverse professional backgrounds.

  • UX teams help product managers overcome challenges by keeping designs bias-free and focused on real user needs.

  • Bloomberg designs tools that aid clients in making fast, complex decisions under stressful economic conditions.

  • Sponsor sessions are freely accessible to non-attendees via Zoom to broaden community knowledge sharing.

  • The conference includes a code of conduct backed by clear processes promoting respectful community interaction.

  • Interactive social gaming is used to foster networking and energize participants at the conference’s close.

Notable Quotes

"The challenge of practicing UX in a product world is still fraught and challenging just like it seemed back in those days."

"This is not a pay for play conference in any stretch — sponsors understand the importance of curation and merit."

"We want you to be able to pay attention, no need to take notes because we will provide sketchnotes, recordings, and resource lists."

"At Bloomberg, we designed for our clients but also for our colleagues across these two groups."

"Successful collaboration with product partners with varied backgrounds is key to delivering great outcomes."

"UX playing a central role in every part of the product development life cycle is our goal after 15 years of evolution."

"Our strong UX process keeps product focused and bias-free as we design together."

"Sponsor sessions are free to anyone whether they’re attending this conference or not."

"There is a code of conduct in place and it’s not just a document but a process to help the community."

"The social game at the end of the day is a great way to meet people and change your energy."

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