Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Customer-Centered Design Organizations
Gold
Thursday, June 8, 2017 • Enterprise Experience 2017
Share the love for this talk
Customer-Centered Design Organizations
Speakers: Peter Merholz
Link:

Summary

How do we shape design organizations to always be in service of the user? Peter Merholz talks about how everything changed when he focused on getting the organization operations correct instead of just getting the design right. Peter Merholz is the VP of Design at Snagajob and the co-author of "Org Design for Design Orgs."

Key Insights

  • Great user experiences stem from both effective design and well-structured organizations.

  • The management style and team dynamics are often more crucial than the talent within a team.

  • Centralized design models may restrict strategic input from design teams, leading to disempowerment.

  • Decentralized design teams encourage ownership but can lead to a disjointed user experience.

  • Embedding designers within product teams fosters immediate impact but may not leverage their strategic insights.

  • Presence of strong leadership is key to empowering design teams and ensuring quality output.

  • Teams should be organized not just around functions but around customer journeys and experiences.

  • Effective design can only occur when there's clarity in the organization's strategic objectives and quality standards.

  • Quality in design can be subjective; establishing clear quality measures can help mitigate confusion and paralysis.

  • Flexibility in team organization allows for better resource management and skill utilization.

Notable Quotes

"If I do my job as a designer, do my level best, talk to users, understand them, create great designs, we'll get those out in the world and all of the experiences will be great."

"You need to spend a lot of time thinking about people and their relationships."

"It's not just about having great people; you need to create the space in which those great people can thrive."

"We need to organize our teams around customers and their journeys."

"When I think about this model, I tend to think of this as short order cook."

"This is a no-win situation. Whatever they choose to do, everyone is going to die."

"It’s important as design leaders to be comfortable with the word no."

"If you guys are smart, you're going to see the impact of that great work."

"I know it when I see it. I know what I like."

"Having a clear understanding of what it is that your team is expected to deliver is essential."

Amber Knabl
Empowering innovation: The critical role of inclusive product development in the AI era
2024 • Designing with AI 2024
Gold
Kate Koch
Flex Your Super Powers: When a Design Ops Team Scales to Power CX
2021 • DesignOps Summit 2021
Gold
Amy Paris
Delivering Equity: Government Services for All Ages, Languages, Sexual Orientations, and Gender Identities
2021 • Civic Design 2021
Gold
Charles Lee
Building a New Home for the Atlassian Design System (Videoconference)
2020 • Enterprise Community
Lena Shenkarenko
Collaborative Wireframing for Creating Team Alignment and Shipping Better Products
2020 • DesignOps Summit 2020
Gold
Bria Alexander
Theme Two Intro
2022 • DesignOps Summit 2022
Gold
Kristin Skinner
Group Activity: A Deep Dive Into Value and Outcomes
2019 • DesignOps Summit 2019
Gold
Dr. Jamika D. Burge
How UX researchers can partner with (and not be replaced by) AI [Advancing Research Community Workshop Series](Videoconference)
2023 • Advancing Research Community
Richard Buchanan
Creativity and Principles in the Flourishing Enterprise
2018 • Enterprise Experience 2018
Gold
What DesignOps Can Learn From DevOps
2017 • DesignOps Summit 2017
Gold
Megan Blocker
What UX research maturity looks like and how we get there [Advancing Research Community Workshop Series] (Videoconference)
2023 • Advancing Research Community
Lada Gorlenko
Theme 3: Introduction
2021 • Design at Scale 2021
Gold
Landon Barnes
Are My Research Findings Actually Meaningful?
2022 • Advancing Research 2022
Gold
Sheryl Cababa
Thinking in systems to address climate with Sheryl Cababa (Videoconference)
2024 • Climate UX Interest Group (Rosenfeld Community)
Barb Spanton
Doing Work That Matters: A Look Beyond The Idealistic Notion of 'Doing Meaningful Work'
2022 • Design at Scale 2022
Gold
Discussion
2017 • Enterprise Experience 2017
Gold

More Videos

Kristin Skinner

"We need to articulate clear outcomes in order to measure our success effectively."

Kristin Skinner Kamdyn Moore

Group Activity: A Deep Dive Into Value and Outcomes

October 23, 2019

Jorge Arango

"It's easy to get sidetracked by tools and processes and lose sight of your work."

Jorge Arango

The Best of Both Worlds: How to Integrate Paper and Digital Notes (1st of 3 seminars) (Videoconference)

April 5, 2024

Prabhas Pokharel

"The synthesis process is about finding order in chaos."

Prabhas Pokharel Mayo Nissen

Order and Chaos: New Ways of Collaborating on Synthesis and Storytelling

March 10, 2022

Sam Proulx

"Two out of five people live with a disability, making this an essential market to address."

Sam Proulx

Mobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World

March 10, 2022

Roberta Dombrowski

"It's vital to weave a narrative into research insights to compel actionable responses from decision-makers."

Roberta Dombrowski Sam Duong Woloszynski

Making Research a Team Sport

March 11, 2022

Josina Vink

"Any intervention is always in the small, we can work with our body as a system."

Josina Vink

Navigating the pitfalls of systems thinking in service design

December 4, 2024

Angelos Arnis

"Most tech layoffs are a result of social contagion—companies mimic the actions of others."

Angelos Arnis

Navigating the Rapid Shifts in Tech's Turbulent Terrain

October 2, 2023

Ted Neward

"We can leverage our strengths with customers by directly going to large businesses."

Ted Neward

Theme 4: Enterprise Organizational Journey

June 4, 2019

Maria Skaaden

"Change has to come from within the community."

Maria Skaaden

Panel Discussion: Methodologies and Work Environments

November 8, 2018