Fireside Chat
Summary
In this insightful fireside chat, Mike, a seasoned design lead with over 15 years of experience, discusses his evolving relationship with user research and design leadership. Although he humbly admits to not being a researcher himself, Mike highlights the critical role that research played at Twitter and now at Kraken, one of the world's largest digital asset exchanges. He emphasizes that research should be seen as a time-saving and impact-enhancing discipline rather than a bottleneck, particularly when advocating for research teams to be compensated equally to engineers, reflecting their technical expertise and influence. Mike also shares strategies for building and scaling research departments, including hiring, delegation, and organizational alignment, stressing the importance of securing high-level champions such as a CEO or CTO. He explains the unique challenges of conducting sensitive remote research in the crypto space, where privacy and geopolitical issues matter deeply. When addressing common resistance by engineering teams to research, Mike identifies hubris, lack of exposure to strong research, and directive leadership as key factors. He advocates for a culture where team members proactively improve processes beyond their defined roles, supported by behavioral evaluation frameworks rather than outcome-based ones, fostering equity and collective growth. Mike concludes with practical advice to mirror engineering career ladders for researchers to simplify compensation and promotion discussions and reinforce research's equal footing within tech organizations. The conversation is rich with reflections on equity, efficiency, and culture-building in research and design.
Key Insights
-
•
Research, when done well, saves time and prevents costly misdirection, making it an investment rather than a delay.
-
•
Researchers should be paid equally to engineers because their technical skills are equally essential to product success.
-
•
Aligning research teams under influential company leaders, like the CEO or CTO, is key to gaining organizational support.
-
•
Building research teams involves thoughtful hiring pacing to balance individual contributors and managers.
-
•
Remote research in sensitive areas like crypto requires special attention to privacy and geopolitical concerns rarely seen in consumer products.
-
•
Many engineering teams resist research due to hubris, lack of exposure to quality research, or top-down mandates ignoring user evidence.
-
•
Encouraging team members to contribute beyond their explicit roles improves processes and strengthens the team culture.
-
•
Evaluating researchers and designers on behaviors rather than outcomes ensures fairness and accounts for project context variability.
-
•
The research function should report to the part of the organization that can best leverage it, which may vary by company and context.
-
•
Mirroring engineering career frameworks for researchers simplifies compensation and promotion conversations, providing clarity and equity.
Notable Quotes
"I know less about research than anybody at this entire conference, I guarantee."
"At Twitter, I learned how much we were failing users globally despite thinking we were doing excellent work."
"Designers and researchers should get paid like engineers—it's time to value them the same."
"Research is there to save you time, not to take up time."
"If you go a day without making a single decision, that means all decisions in your team have been made correctly."
"I want people on my team to get outside their lane to help improve the team beyond their direct responsibilities."
"Many engineering teams think they know best and would rather take a road to nowhere than wait for research."
"Remote research in crypto is about much more than flipping through a feed; it involves sensitive financial data and privacy concerns."
"You have to find your champion as high up in the company as possible to push for research and equitable pay."
"Mirroring engineering’s career ladder for researchers stops weird conversations about titles and pay differences."
Or choose a question:
More Videos
"Statistical significance tells you if a change is likely not random, but it does not tell you if the change matters to your business."
Landon BarnesAre My Research Findings Actually Meaningful?
March 10, 2022
"Poverty isn’t the absence of money. Poverty is the absence of relationships."
Victor UdoewaResearch in the Pluriverse
March 29, 2023
"Every time we say, I would prefer not to, we reclaim a little bit of agency."
Jemma AhmedTheme 1 Intro
March 10, 2026
"A service must not unnecessarily expose a user to the internal structures of the organization providing the service."
Kristin TaylorBuilding Bridges Across Organizational Silos
November 18, 2022
"The longer you take to recognize research ops and scale your team, the harder it becomes to amplify the value of your research investment — Carrie, Booking.com."
Kate TowseyThe State of ResearchOps: More Than Just Theory
June 20, 2019
"Using analogy is very difficult for AI because it requires a unique human ability to connect and engage through storytelling."
Weidan LiQualitative synthesis with ChatGPT: Better or worse than human intelligence?
June 4, 2024
"Widgets encapsulate a user task with associated user interface and back end service functionality."
Dawn ResselFull-Stack User Experiences: A Marriage of Design and Technology
June 9, 2016
"Information flow distortion compounds dysfunction in the system over time."
Meghan BausoneSystems Thinking and Design Innovation: Working with Leverage Points in Rural Maternal Health Systems
April 17, 2026
"Design by means letting the people we serve lead the process and ourselves to drop our egos and let go."
Rachael Dietkus, LCSW Victor Udoewa Jennifer StricklandEverything You Need to Know about the Civic Design 2022 Call for Presentations
May 17, 2022
Latest Books All books
Dig deeper with the Rosenbot
How can organizations prevent design system knowledge from being an undocumented API surface reliant on specific individuals?
How do constant reorganizations in tech companies impact employee motivation and career decisions?
What skills do researchers unknowingly develop when collaborating with stakeholders?