Rosenverse

This video is only accessible to Gold members. Log in or register for a free Gold Trial Account to watch.

Log in Register

Most conference talks are accessible to Gold members, while community videos are generally available to all logged-in members.

Theme One Intro
Gold
Monday, October 2, 2023 • DesignOps Summit 2023
Share the love for this talk
Theme One Intro
Speakers: Jon Fukuda
Link:

Summary

Nearly a year after initially introducing the theme of Growing Successful Design Ops Practices, the speaker revisits the evolving landscape of design operations, noting significant changes in economic, technological, and cultural realms. Drawing on Lou's concept of 'moment prisons,' the talk highlights how fixed definitions and past identities can trap practitioners. Instead, the speaker urges embracing continuous change, amplified by forces like AI, economic instability, and cultural pressure to do more with less. Referencing thinkers such as Thomas Friedman, Matt Wilkinson, and others, the speaker advocates for mastering uncertainty to seize emerging opportunities. Throughout the talk, the importance of vision, leadership, and adaptability is stressed. Examples of upcoming talks include Tim Paree on strategic impact, Elena and Liza on advocating for design ops, Jake Was Diante on AI ethics, and Lori and Peter on creativity. Ultimately, the message is to reject outdated self-definitions in favor of growth and evolution within design ops.

Key Insights

  • Design ops is defined not by static principles but by continuous change and adaptation.

  • Moment prisons are identity traps formed by past definitions and tribal mentalities that can hinder growth.

  • AI impacts all industries and specialties, challenging designers' creativity and sense of worth.

  • Economic instability forces companies to cut non-revenue-driving activities, affecting design ops priorities.

  • Cultural demands for faster, easier output pressure designers to do more with less and sometimes bypass research.

  • Leadership in design ops now requires comfort and even mastery in navigating uncertainty.

  • Books like Thomas Friedman’s 'Thank You for Being Late' and Matt Wilkinson’s 'Mastering Uncertainty' offer frameworks to understand change.

  • Design ops practitioners need to help their communities adapt to rapid technological and cultural transformations.

  • Upcoming talks highlight diverse perspectives: strategic impact with Tim Paree, advocacy with Elena and Liza, AI ethics with Jake Was Diante, and creativity with Lori and Peter.

  • Design ops professionals should redefine their roles actively instead of clinging to previous identities or practices.

Notable Quotes

"Moment prisons are moments in time that have defined us but also trap us through definitions, concepts, metaphors, and dogmas."

"The only real constant over the years isn't design ops. It's change."

"Order today is change, and the uncertainty that it brings rules us day and night."

"Technology is reigning AI down on us across all industries, threatening our creativity and productivity."

"Businesses are stripping down to skeleton crews and canceling anything that doesn't directly drive revenue."

"We're hearing do more with less, cut down or cut out the research, build features that we tell you to, not the ones users ask for."

"Who needs a designer when we have generative AI?"

"It takes vision, leadership, and a certain level of mastery of uncertainty to find opportunity in change."

"Whatever you were a year ago, whatever you believe design ops looks like today, don't let those be moment prisons for you."

"Define who you are and who you need to become. Lean into the change because for better or for worse, design ops is changing."

Ask the Rosenbot
Cennydd Bowles
Responsible Design in Reality
2021 • Design at Scale 2021
Gold
Lada Gorlenko
Theme 3: Introduction
2021 • Design at Scale 2021
Gold
Sha Hwang
The First Fifty Years of Civic Design
2022 • Civic Design 2022
Gold
Amy Marquez
INVEST: Discussion
2018 • Enterprise Experience 2018
Gold
Emily Eagle
Can't Rewind: Radio and Retail
2019 • Enterprise Experience 2019
Gold
Yasmine Khan
Checking Bias and Listening to Financially Vulnerable Americans
2020 • Advancing Research 2020
Gold
Elana Chapman
Getting started with accessibility research
2025 • Rosenfeld Community
Christopher Geison
Theme 1 Intro
2024 • Advancing Research 2024
Gold
Alla Weinberg
Healing Toxic Stress
2024 • DesignOps Summit 2024
Gold
Dem Gerolemou
Climate technology fundamentals
2024 • Climate UX Interest Group
Phil Gilbert
A Consistent Culture of Design
2015 • Enterprise UX 2015
Gold
Yulya Besplemennova
[Demo] Stress-testing GenAI in user research synthesis
2024 • Designing with AI 2024
Gold
Rachael Greene
Building a Design Ops Practice that Really Works (Most of the Time)
2025 • DesignOps Community
Dave Malouf
Theme 3: Introduction and Provocation
2024 • DesignOps Summit 2020
Gold
Katie Hansen
Experimental research: techniques for deep, psychology-driven insights
2025 • Advancing Research 2025
Gold
Jack Moffett
SAFe or Sorry?
2019 • Enterprise Community

More Videos

Doug Powell

"The user experience will allow us to win."

Doug Powell

Closing Keynote: Design at Scale

November 8, 2018

Mila Kuznetsova

"Kids are not little adults. You can’t just simplify the text and call it for kids."

Mila Kuznetsova Lucy Denton

How Lessons Learned from Our Youngest Users Can Help Us Evolve our Practices

March 9, 2022

Sarah Gallimore

"Backcast from preferred or risky futures to start thinking about what we need to do today to get there or avoid that outcome."

Sarah Gallimore

Inspire Progress with Artifacts from the Future

November 18, 2022

Lada Gorlenko

"Junior team members don’t have to talk directly to executives; working effectively with peers can create grassroots buy-in."

Lada Gorlenko Sharbani Dhar Sébastien Malo Rob Mitzel Ivana Ng Michal Anne Rogondino

Theme 1: Discussion

January 8, 2024

Alnie Figueroa

"Nobody can predict where we’re going, but we can choose to shape the future."

Alnie Figueroa

The Future of Design Operations: Transforming Our Craft

September 10, 2025

Landon Barnes

"If you measure an infinite number of customers, every change would be statistically significant, but not every change would be meaningful."

Landon Barnes

Are My Research Findings Actually Meaningful?

March 10, 2022

Emily Eagle

"In public radio, your listener can’t rewind. We have to design for thoughtful user progression."

Emily Eagle

Can't Rewind: Radio and Retail

June 3, 2019

Malini Rao

"The curse of hyper-focus means you lose peripheral vision and miss the larger context and customer needs."

Malini Rao

Lessons Learned from a 4-year Product Re-platforming Journey

June 9, 2021

Asia Hoe

"Building rapport and rituals helped our remote team foster camaraderie and trust."

Asia Hoe

Partnering with Product: A Journey from Junior to Senior Design

November 29, 2023