Summary
We're always looking to create a high level of design literacy across our organizations, but how do this in a way that creates its own momentum? Wendy Johansson, global product experience leader at Amazon, will share her tried and true methods in scaling design education within orgs of all sizes as a means of scaling design.
Key Insights
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Design education is critical for scaling design in organizations.
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Cross-functional collaboration enhances design's impact and visibility.
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Understanding different departmental perspectives helps designers advocate effectively.
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Design maturity varies across organizations, necessitating tailored education approaches.
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Cohort-based learning fosters community and shared knowledge across teams.
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Designers should be advocates for design value within their organizations.
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Emphasizing human-centered design can help bridge gaps between teams.
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Providing hands-on experiences improves understanding and engagement with design principles.
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Leadership support is essential for scaling design initiatives.
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Creativity is inherent in everyone; fostering this belief is key to design education.
Notable Quotes
"If you're human, you're creative."
"Everyone's a designer."
"Design education is ungatekeeping design."
"Treat everyone like a designer."
"It's inclusion, bringing everyone along the journey."
"Design isn't just a special skill; it's a collaborative approach."
"Cohort-based communities empower collective learning and growth."
"Design levels the playing field by helping others express their creativity."
"Celebrate wins, even small ones, to build confidence in creativity."
"Use research to assess design fluency across departments."
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