Summary
We're always looking to create a high level of design literacy across our organizations, but how do this in a way that creates its own momentum? Wendy Johansson, global product experience leader at Amazon, will share her tried and true methods in scaling design education within orgs of all sizes as a means of scaling design.
Key Insights
-
•
Design education is critical for scaling design in organizations.
-
•
Cross-functional collaboration enhances design's impact and visibility.
-
•
Understanding different departmental perspectives helps designers advocate effectively.
-
•
Design maturity varies across organizations, necessitating tailored education approaches.
-
•
Cohort-based learning fosters community and shared knowledge across teams.
-
•
Designers should be advocates for design value within their organizations.
-
•
Emphasizing human-centered design can help bridge gaps between teams.
-
•
Providing hands-on experiences improves understanding and engagement with design principles.
-
•
Leadership support is essential for scaling design initiatives.
-
•
Creativity is inherent in everyone; fostering this belief is key to design education.
Notable Quotes
"If you're human, you're creative."
"Everyone's a designer."
"Design education is ungatekeeping design."
"Treat everyone like a designer."
"It's inclusion, bringing everyone along the journey."
"Design isn't just a special skill; it's a collaborative approach."
"Cohort-based communities empower collective learning and growth."
"Design levels the playing field by helping others express their creativity."
"Celebrate wins, even small ones, to build confidence in creativity."
"Use research to assess design fluency across departments."
More Videos
"The framework we propose is a starting point, not the end."
Kristin Skinner Kamdyn MooreGroup Activity: A Deep Dive Into Value and Outcomes
October 23, 2019
"The ideal is to combine the best of both handwritten and digital notes."
Jorge ArangoThe Best of Both Worlds: How to Integrate Paper and Digital Notes (1st of 3 seminars) (Videoconference)
April 5, 2024
"Our job isn't to do video editing all day, it's to work with meaning."
Prabhas Pokharel Mayo NissenOrder and Chaos: New Ways of Collaborating on Synthesis and Storytelling
March 10, 2022
"Apple's iPhone 3GS changed the world by introducing a built-in screen reader."
Sam ProulxMobile Accessibility: Why Moving Accessibility Beyond the Desktop is Critical in a Mobile-first World
March 10, 2022
"Gathering diverse perspectives helps streamline decision-making and promotes engagement."
Roberta Dombrowski Sam Duong WoloszynskiMaking Research a Team Sport
March 11, 2022
"The shaping of systems happens through dialogue and everyday interactions."
Josina VinkNavigating the pitfalls of systems thinking in service design
December 4, 2024
"The facade of user-centric design is often contradicted by exploitation patterns in the tech world."
Angelos ArnisNavigating the Rapid Shifts in Tech's Turbulent Terrain
October 2, 2023
"We can leverage our strengths with customers by directly going to large businesses."
Ted NewardTheme 4: Enterprise Organizational Journey
June 4, 2019
"Reflecting and validating the experience of change is super important."
Maria SkaadenPanel Discussion: Methodologies and Work Environments
November 8, 2018
