Summary
Demand for UX has increased at the same unprecedented rate as digital adoption, however, investment in UX is lagging, leaving teams without the resources, processes and exec-level buy-in to deliver the digital experiences their customers want. In this session, UserZoom reveals findings from its annual State of UX report, identifying what’s getting in the way of UX teams becoming a critical part of decision-making, how to overcome these challenges and make a demonstrably positive impact on business performance.
Key Insights
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Only about 55-60% of organizations have an established UX research process embedded into their development lifecycle.
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A large number of product decisions are made daily without user insights, relying on assumptions.
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Securing executive buy-in and identifying appropriate success metrics remain top challenges for user research teams.
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User experience metrics beyond basic site analytics are underutilized but critical to comprehensive product understanding.
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Demand for UX research is increasing rapidly, with 70% of respondents reporting growth, accelerated by digital disruption and the pandemic.
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Design hiring is outpacing UX research hiring at a rate of 34%, leading designers to conduct more tactical research themselves.
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This democratization of research among designers unlocks capacity for more strategic work by dedicated researchers.
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Time and budget constraints, especially around participant recruitment and study logistics, remain major obstacles to research.
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Mixed-method approaches combining qualitative and quantitative techniques are used by nearly 70% of researchers, primarily focused on usability testing.
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Organizations are often focused on tactical usability validation rather than strategic discovery or complex measurement research.
Notable Quotes
"For many organizations, research is really not embedded completely and consistently into the development process."
"There’s a huge proportion of product decisions being made without any user insights, based on assumptions."
"Getting executive buy-in is so critical to the success of research, yet it remains a challenge for many."
"User experience metrics can give you a well-rounded perspective beyond mere site analytics."
"We saw one insurance form took 14 minutes to fill, and that was longer than competitor journeys, helping identify a clear target for improvement."
"Demand for user research is increasing dramatically, but design hiring is outpacing research hiring by 34%."
"Designers are becoming increasingly interested in doing their own tactical user research within sprint cycles."
"Time constraints and budget limitations are the top obstacles to effective research today."
"Nearly 70% of organizations use mixed-method research approaches, mainly focused on usability testing and validation."
"UX research is a journey, not just a switch you flick on; many challenges you face have been experienced by others in the community."
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