Summary
Demand for UX has increased at the same unprecedented rate as digital adoption, however, investment in UX is lagging, leaving teams without the resources, processes and exec-level buy-in to deliver the digital experiences their customers want. In this session, UserZoom reveals findings from its annual State of UX report, identifying what’s getting in the way of UX teams becoming a critical part of decision-making, how to overcome these challenges and make a demonstrably positive impact on business performance.
Key Insights
-
•
60% of companies have research processes, but many lack standardization.
-
•
55% of decisions are made without user insights, leading to uninformed product development.
-
•
Demand for user insights is increasing, especially post-pandemic, but hiring for research roles is lagging.
-
•
Organizations struggle to identify success metrics, affecting executive buy-in for user research.
-
•
User experience metrics are underutilized despite their importance in measuring user behavior.
-
•
The majority of research focuses on usability testing rather than strategic needs.
-
•
Democratizing UX research can empower more team members to contribute to user insights.
-
•
Time constraints and budget issues are significant barriers to effective UX research.
-
•
Investing in training for design teams can build their research capabilities.
-
•
Organizations often fail to integrate user research into their development process cohesively.
Notable Quotes
"User insights are often absent from decision-making processes, leading to assumptions driving design."
"The demand for research has accelerated, but hiring for research roles isn't keeping pace."
"Identifying success metrics is critical for unlocking executive support."
"Metrics should include behavior and attitudinal data to truly understand user experience."
"The majority of user research focuses on usability rather than strategic design decisions."
"Democratization of insights is essential for unlocking capacity in research teams."
"UX research is a journey, not a quick fix; it requires consistent effort and adaptation."
"Training designers on research methods can significantly enhance their contributions to user insights."
"Standardizing recruitment and templates can ease constraints on both designers and researchers."
"There's a need for a well-rounded perspective of the user experience to inform product development effectively."
More Videos
"Money is not an evil thing."
John MaedaMaking Sense of Enterprise UX
June 9, 2016
"Demographics don’t cause thinking; they can exacerbate discrimination, but for everything else, they've lost context."
Indi YoungThinking styles: Mend hidden cracks in your market
January 8, 2025
"Collaboration between data teams and design teams can create delightful experiences for customers."
Chris ChapoData Science and Design: A Tale of Two Tribes
May 13, 2015
"Material design is a framework for creating web and mobile experiences."
Elizabeth ChurchillExploring Cadence: You, Your Team, and Your Enterprise
June 8, 2017
"We truly believe that when all of us win together, we can achieve so much more."
Rusha SopariwalaRemote, Together: Craft and Collaboration Across Disciplines, Borders, Time Zones, and a Design Org of 170+
June 9, 2022
"We mostly have something called BYOE, or bring your own ethics, in the design industry."
George AyeThat Quiet Little Voice: When Design and Ethics Collide
November 16, 2022
"We need to normalize video off for our meetings when people need a break from being on camera all day."
Ariba JahanTeam Resiliency Through a Pandemic
January 8, 2024
"Design thinking is a set of behaviors, not just a toolbox of methods."
Julie Gitlin Esther RaiceDesign as an Agent of Digital Transformation at JPMC
June 9, 2021
"It’s important to be transparent so everyone knows what they can see about what they did."
Matteo GrattonCan Data and Ethics Live Together?
October 1, 2021
