Video: UX Futures: The Role of Artificial Intelligence in Design

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UX Futures: The Role of Artificial Intelligence in Design

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Wednesday, June 7, 2023 • Enterprise UX 2023

Clara Kliman-Silver

Staff UX Researcher, Google

Summary

Over the last several years, artificial intelligence (AI) has permeated the software world––from “smart reply” functionality in email to auto-completed code in developer tools––but it’s only recently that AI has been implemented into creative processes. As AI-driven functionality becomes more common in the design tooling space, questions arise––what is cool? Inspirational? Useful? And what is creepy? Unhelpful? Where is the line?

Key Insights

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AI has quietly become part of the UX design process for years, not just with generative tools but with automation features like Figma's auto layout.
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Generative AI tools such as ChatGPT, Midjourney, and DALL·E have accelerated creative workflows but also raised concerns about replacing human design expertise.
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UX professionals see two main AI use cases: increasing efficiency by automating repetitive tasks and fostering innovation through idea generation.
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There is a tension between efficiency and preserving designers’ creative agency and trust in AI outputs.
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AI’s value lies in freeing designers from mundane tasks, allowing them to focus on strategy, creativity, and complex problem solving.
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Trust in AI depends heavily on transparency about training data and the ability of designers to remain in control and sign off on AI decisions.
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Participatory design and speculative scenario testing with real UX professionals provide critical insight into AI’s role and perceived value.
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There is prevalent hype conflating AI utility with buzz, making it crucial to focus on solving real user problems, especially in enterprise contexts.
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AI can democratize design by enabling non-experts to participate meaningfully, as automation lowers entry barriers.
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Future opportunities for AI in UX include aiding internationalization, adherence to accessibility standards, and facilitating cross-functional collaboration in large organizations.

Notable Quotes

"AI is valuable in design when it extrapolates away mundane work."

"An AI-driven design tool should help me by lowering the redundant work, reducing tedious tasks and help me focus on the experience and strategy."

"I really want to be able to sign off on decisions and make sure that I’m preserving my agency as a UX professional."

"There’s a perception that generative AI is gonna change everything, but I think it’s gonna transform, not totally overhaul mine."

"It can be really hard to tell what is AI and what isn’t, and your average user may not know the difference."

"When you hand over something to a machine, what is really yours? How does it affect your identity as a professional or your relationship to your work?"

"Novice users can try things out thanks to automation, but experts can focus on the challenging and creative pieces."

"It’s critical to measure perceived value and ask: Are you really solving the right problem with AI?"

"Trust is paramount; designers want transparency about what the AI is trained on and what data it uses."

"AI should be a partner to UX professionals, not a replacement for UX expertise."

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